So You Want To Be A Feature Machine…

By
Real Estate Broker with RE/MAX Dallas Suburbs TX Broker 0513551

Gold Stars

I've been reading all the recent posts on who gets featured and why. The recent series started with Bob Stewart's post titled, "Why Was THAT Post Featured?" and quickly followed up with posts by Richard Weisser, Nestor & Katerina Gasset, and Lenn Harley.

To some extent it is a numbers game. Those bloggers who have been here longer have a much larger subscriber base. I'll argue that there's much more to it than that. It's also about the quality of the writing or the personality that comes through.

Take a look at Lenn Harley, Greg Nino or Barbara Todaro if you want to see some feisty personalities come through. If you're looking for well-written and logical, take a look at Leslie Ebersole. Want inspirational? Take a look at Loreena Yeo.

Although an AR Member since December 25, 2007, I started serious blogging on AR in April 2010. In those 9 months, I've written 305 blogs, have 72 AR subscribers, and have been featured 33 times.

I average one blog per day and I write two kinds of posts. One kind is looking for business at the local level and the other kind is giving back to the AR community or something with a broader scope.  

I browsed through my featured blogs as part of writing this post and 32 of the 33 featured blogs dealt with larger issues. My first featured blog (May 2010) was titled, "Are You Combative or Cooperative? " and talked about agent styles.  The last featured blog (Jan 2011) titled, "New Single Level Townhomes at Craig Ranch in McKinney, TX" was the only one that was local in nature. While Bob Stewart liked the post, I would have traded it for one of the two others I wrote that day.

If you want to be a Feature Machine, you need to step back and look at what you're posting. Lenn's blog touched on it but the bottom line is finding your voice and finding topics or issues that will appeal to larger audiences. I call it "developing your Blog Brand."  "How?" you ask. Read the comments left in your blog and interact with those who comment. Seek feedback from other successful bloggers, most of them will be more than happy to help you.

Once you find your voice, be consistent. Blog often, have fun, and use the voice you discovered in the first step. People will subscribe to your blog and come back expecting to find that same voice (your Blog Brand). So once you find it, you have to deliver on it to keep your readers coming back.

Photo licensed from iStockPhoto 

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Tom Branch and Gina Branch, The Branch Team with RE/MAX Dallas Suburbs, service the greater North Dallas suburbs including Dallas, Plano, Allen, McKinney, Frisco, Lewisville, and Carrollton.  While Gina concentrates on traditional listings and buyer/tenant representation, Tom specializes in assisting distressed homeowners to avoid foreclosure.  Tom and Gina have published two books (Achieving Rock Star Status and The Field Guide to Short Sales) and are available for speaking engagements in the greater Dallas - Fort Worth Metroplex. Subscribe to The Branch Team Blog.

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Comments 33 New Comment

Rainmaker
839,534
Joshua Zargari
MJ Decorators Workshop
MJ Decorators Workshop LI staging and home decorating

Keep writing you'll get there.

January 11, 2011 07:20 PM
Rainmaker
130,156
Olga Diaz
Potter, Mng Broker, CRS, ASP, ePRO, ABR
COLDWELL BANKER TOMLINSON

A great piece of advice.  Thank you for your post and happy blogging to all.

January 12, 2011 01:28 PM
Rainer
5,600
Jen deManincor
Long and Foster

 Being more consistent is something that I need to work on as far as blogging goes! Thanks for the advice!

January 13, 2011 12:23 PM
Rainer
35,100
Kathy Caylor
Maryville, TN Real Estate
Realty Executives Associates

Good post Tom. As someone just on the path to better blogging, I appreciate the advice!

January 13, 2011 12:29 PM
Rainer
184,535
Arleen Montford
Selling NW Florida Homes in Pace/Milton/Pensacola FL
KELLER WILLIAMS REALTY GULF COAST

Good Morning Tom, Thanks for sharing this great post with us. I will bookmark it and study it until I a featured.l Thanks

January 16, 2011 01:40 AM
Ambassador
516,528

Tom Branch

Broker, CDPE, SFR, ACRE, Plano TX Ambassador
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