Need money?.........get Staging!

By
Home Stager with Stage Tucson! Professional Home Staging

The first question a potential client will ask is.......   predictably, "How much will it cost?"  I'm sure that we all agree, this is a question that service providers hate to answer because the answer is dependent on so many different variables.

What I wish that clients (and Realtors) would understand that is that Staging is not a "cost" ....it is an "investment" ........in the sale of their home. I'm amazed at how many Seller's elect to leave money on the table, rather than "invest" up front. Tell many Sellers that Staging can not only get their house sold faster, but will result in a larger return on their dollar, and many will shrug and leave that money there. Is this a reflection on how "cash poor" our society has become?  Perhaps. But I assure you that the Sellers that realize the potential to be gained from Staging are the educated Sellers who understand "diversified portfolio's," have life insurance, and don't purchase the "Times" just for appearance sake!

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Anonymous #5
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Nancy, you are soooooo right!  People will spend what a staging costs, on going out to dinner three times a week for a month before they will pay for staging.  I like your phrase, "not a cost, its an investment".  Mind if I steal that for my newsletter?
September 16, 2007 07:42 PM
Rainer
28,235
Cheri Dueker
Transitional Designs, LLC, Home Staging St. Louis
Transitional Designs, LLC
Just like every staging is unique, our contracts have the ability to vary based on the situation. Although I require a non refundable deposit, the balance can be paid upon the stage, at 90 days, by credit card or at closing. No one should assume they cannot afford staging, instead they should open a dialog with the staging company....
September 16, 2007 07:52 PM
Rainmaker
243,467
Mike Klijanowicz
#1 Baltimore & Harford County Maryland REMAX Agent
Baltimore & Harford County Maryland - RE/MAX AMERICAN DREAM

With the market the way it is right now, ALL sellers should consider getting their homes "professionally" staged, regardless of the cost!

September 16, 2007 08:06 PM
Rainmaker
418,500
Melissa Marro
St Augustine, St Johns, Ponte Vedra
Watson Realty Corp
This is actually already one of the topics of my September newsletter.  Both agents & homeowners need to get a better understanding on this!  Thankfully I've been seeing some great shows that discuss this and ohter marketing information on the Fine Living Channel (Real Estate Confidential). I hope they keep them coming!
September 16, 2007 10:04 PM
Rainer
17,747
Nancy Morrish
Stage Tucson!
Stage Tucson! Professional Home Staging
thanks everyone for your comments.........and Terry, by all means include that phrase in your newsletter, I didn't come up with it........I just believe it!
September 16, 2007 10:05 PM
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Rainer
17,747

Nancy Morrish

Stage Tucson!
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