Blog like you Stole it....the Idea Anyway

By
Real Estate Services with Dynamic Page Solutions

Most of you that are involved with real estate have heard about the importance of blogging and how, with relatively little effort, it can impact your business, yet so many postpone getting involved. I believe that this is because of the fear of the unknown (how to get started) or the fear of being judged by their writing skills or ideas. The first step is to just start writing. That’s right, get off the fence and start moving those little appendages attached to your hands….

One way to approach this project is to think about your perspective and hone your online personality through practice and action. Join online groups that are aligned with your interests and pay attention to writing styles that you admire or make an impression…then imitate. Your own techniques will surface and the personality will be reflected in your writing style helps to connect with people on a personal level. No one wants to communicate with a brand and it’s hard to relate to a logo or a repost of the latest market report.

Finding interesting topics to write about can be as simple as subscribing to local or national online news outlets, they don’t even have to be directly real estate related, but keeping up with trends can give you plenty of ideas from which to spin fresh content. Don’t be afraid to write about topics that top bloggers write about. There is nothing wrong about forming your own opinion and presenting that opinion regardless of the source of inspiration. Most likely that blogger was inspired by someone else as well.

One way to build credibility is to write on subjects that you’re interested in writing about. Formulating thoughts and ideas on subjects that we feel passionate about is substantially easier than trying to squeeze creativity out of a topic that we have little interest in. Comment on others blogs posts that you find intriguing, that could be the thrust that gets you motivated to write a more in depth perspective on the same subject or take it in a different direction.

For the real estate industry, writing a blog post that offers a “how to” or “guide to” can generate more interest than a general description of the local real estate market. Enticing people to click through to your website or pick up the phone is of course the ultimate goal so leave them wanting more information. The trick in doing this is to bait the content with a link that inspires a click through. For example, offering the secrets to real estate internet marketing might result in a click through because the reader understands that something of value is being offered at another web page.

Don’t forget that your objective is to market you as the expert and the “go to” person for advice or a qualified take on the latest real estate trend. Pepper keywords conservatively in the body of your post for the search engines as well because getting search engine generated traffic is critical for business. That’s where your market is, so you had better be there too. Now get busy and go forth and conquer!

Posted by

Anita Koppens

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  1. Kathy Schowe 01/15/2011 02:28 AM
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real estate blogging
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Rainer
131,449
A1 Certified Home Inspections

As a Home Inspector, I didn't see much of a need to Blog, but I guess I was wrong. Almost all of the Home Inspectors across the country have blogs. When they see that I don't have a blog (yet) they almost seem to feel sorry for me. Mine is on the way!!

January 15, 2011 06:09 PM
Rainmaker
264,009
Tamara Inzunza
Homes for Sale In Alexandria VA & South County
RE/MAX Executives / www.MovingToNova.com / 703-623-8759

I agree with comment #11, a blogger should mix up the content.  Market reports, tips, and don't forget listings.  It's ok to share a wealth of info, but I think consumers would like to see some listings to validate that you're actively listing and selling in the market.

January 15, 2011 10:01 PM
Rainmaker
1,490,110
John Novak
Henderson, Las Vegas and Summerlin Real Estate
Keller Williams Realty The Marketplace

Very good insights on building an effective blog, Anita. One more thing I would add to finding topics is to simply ask your readers, or even better for a real estate agent, get out and talk face-to-face with the homeowners in you market and find out what is important to them.

January 15, 2011 10:43 PM
Rainmaker
160,950
Ryan Case
877-828-0710
SCA Real Estate

Blogging is awesome, I have taken a hiatus these past few months, and am ready to start back up full time :)

January 16, 2011 12:19 AM
Ambassador
1,518,686
Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

I get many of my blogging ideas right here on AR, and you are so right that the whole point is to make yourself the go to person.

January 16, 2011 09:58 PM
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DPS is a database driven technology company that focuses on creating search engine visibility for real estate agents. This is a place to learn about SEO, long tail keyword optimization and emerging real estate technologies.