To Stage or Not to Stage, Not an Easy Answer, Unless it's Hamlet

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Real Estate Agent with Power Brokers Int'l BRE# 01439865

Thanks to Charita Cadenhead, I was introduced to a post by Karen Bernetti, the Lipsticksecond of two she had written about the benefits of home staging.

I have watched this discussion unfold many times.  It is one of those ubiquitous topics that has its supporters and detractors. 

However this topic is unique.  There is no question that staging a property can do nothing but help the subject sell and, possibly sell faster.  It shouldn't be the subject of discussion.  It is a no brainer.

What might be a better topic is what to do when it makes absolutely no sense to stage a particular property. How to do the best with that home.

In our area, at a certain price point, a seller cannot always afford to stage the home, outside of making sure that it is clean and in good order.  And certainly in a short sale situation it is totally out of the question.

My famous example is the $2.7 million tear down that I sold.  Staging that would have been like putting lipstick on the proverbial pig.

I have never staged a home, and I have sold every listing without doing so.  It is wonderful if the seller can afford it, or if the home begs it, but it is not always practical. 

I kind of equate it to going out without make-up.  We might scare some children and a few timorous adults, but if we have a personality and they see our worth, we will eventually win them over.

 

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  1. Praful Thakkar 01/16/2011 01:42 PM
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to stage a home or not

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Rainmaker
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Jane Peters
Connecting you to the L.A. real estate scene
Power Brokers Int'l

Rebecca, if someone can afford it and the house is in a certain price range, it is the thing to do.  But there are so many reasons not to also.

January 16, 2011 08:43 PM
Anonymous #36
Anonymous
Anonymous

Jane, I would have to agree, but regarding my personal makeup. It all depends on how I apply it that day, and I guess that would be the same with a staged house. If you don't know what you are doing, that perhaps its best not to stage it...or you may end up having a real pig on your hands:)

January 16, 2011 09:29 PM
Rainmaker
863,078
Jane Peters
Connecting you to the L.A. real estate scene
Power Brokers Int'l

Jane, if you are going to stage then it should be with professional help.

January 17, 2011 02:04 AM
Rainmaker
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Michelle Gibson
REALTOR
Hansen Real Estate Group Inc.

Jane - Staging isn't big in my area and I'm not sure it will ever take off especially with all of the short sales and REO's, I love your analogy.

January 22, 2011 10:17 PM
Rainmaker
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Jane Peters
Connecting you to the L.A. real estate scene
Power Brokers Int'l

Michelle,  it definitely has its place.  Many people just can't afford it.

January 22, 2011 10:54 PM
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Jane Peters

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A Los Angeles Realtor® specializing in absentee owners, out-of-town buyers and those needing extra assistance with one of the most important transactions of their lives. Just sit back and relax! You are in capable hands.

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