#3 of 100: Your House is UGLY!

By
Real Estate Agent with Zuber Group Real Estate

Instead of pitching a property that is a “charming fixer upper” or “rare gem just needing some TLC” …

What if you told the Unrelenting Truth about a property and said something more like this…

"I’ve got one Ugly House to Sell! Seriously, people, you’ve got to check this one out … Even if it’s only to take in one of the last surviving examples of olive green shag carpeting matched with faux-deer-antler, cowboy-chandeliers.

The sellers are really nice, and I would love to get them the 245k they originally dreamed about, however, I’ve talked to them about it, and they understand that they need to set their sights a bit lower … because this sucker needs some serious renovations.

 I’m thinking you should take a quick look … if you’ve got about 180k to spend, plus a few extra bucks for a badass contractor. Oh, and bring every single bit of your imagination & creativity … you’re gonna need it!"


Maybe this is pushing the limits a tiny bit, but would that kind of transparency hurt your business?

Craig Zuber- Story #3 of 100 over the next 100 days


100 Stories 100 Days
Unrelenting Real Estate Truth


Deep down, people want the truth. Yes, of course they want quality & service & value & entertainment … But above all, they want someone that they can trust.

… and if they don’t, why would you want to do business with them?

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#2 of 100: Stop Lying to Sellers. Start Telling Them the Truth

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Rainmaker
864,128
Rick Obst
Rick Obst

Fixers are a popular search criteria for many people looking to get a bargain and earn sweat equity.  A description like yours sure would get attention, but the sellers may not appreciate it.  I'm going to have to think about how I can practically use a variation of your "Unrelenting Truth about a property."

January 21, 2011 10:18 AM
Rainmaker
317,188
Don MacLean
Realtor - Homes For Sale - Franklin MA
Simolari & MacLean REMAX EXECUTIVE REALTY

Craig,

very funny.

People say they want the truth and at time they do. But you,I and everyone else knows

Not everyone can handle it.

Enjoy the day

January 21, 2011 10:31 AM
Rainer
190,105
Debbe Perry
828.439.3084 Morganton/Lake James NC
Real Living Carolina Property

Hysterical - you know, if you could sell your sellers on the description (after all, they do want their money, right?), I bet it would catch an investor's attention - kind of like the We Sell Ugly Homes signs I see on the telephone poles around here!

!00 Post in 100 Days - I'm impressed! Keep up the good work!

January 21, 2011 10:36 AM
Rainmaker
555,348
Chris Smith
South Simcoe, Caledon, King, Orangeville Real Esta
Re/Max Chay Realty Inc., Brokerage

This strategy just might succeed, and would be another example of an old poker analogy... when the table is tight, loosen up, when the table is loose, tighten up.

January 28, 2011 10:22 AM
Rainmaker
243,101
Kristi DeFazio
Colorado Springs Rea lEstate 719-459-5468
RE/MAX Advantage

Investors know what "Needs TLC" means anyway. It means "This place is a mess." It would be nice to have it spelled out so you know what you are getting into.

January 29, 2011 11:33 AM
Anonymous
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Rainmaker
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Craig Zuber

Eagle Idaho Real Estate
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