So You Have a Facebook Business Page, Now What?

Real Estate Broker with Missy Caulk TEAM

Do you have a Facebook fan business page? Most of you probably do... if you don't then this post isn't for you.

What are you doing with your Business page?

Most of us know by now that social media is all about engagement, that means talking to one another and getting to know each other. I wrote a few weeks ago, about Postlings, the way you can get an email when someone LIKES or comments on your business page.

Today I want to talk about analytics or what Facebook is calling Insights.

Activity on Facebook Business Page

Insights is only visible to you or any administrator on your business page. Just like you track your analytics on your blogs or web-sites, Insights allows you to track your data on your Business page.

Here are a few graphs I captured to show you what Insights looks like.

I have two business pages on Facebook, Ann Arbor Real Estate Talk and A2BreakingNews.

Insights Graph for A2BreakingNews on Facebook

When the fan pages, first started I remember we were all trying to run around and get our friends to LIKE it, because we wanted to be able to get those vanity URL's. After a while we all got nagged blasted to death by our friends. LOL

On my A2BreakingNews page, which was set up by Patrick Katano, I didn't invite anyone. I have just enjoyed seeing it slowly grow. And on my Ann Arbor Real Estate Talk page, except for the folks I invited at the beginning, I don't ask anyone.

I mean seriously why would someone in CA or any other state want to follow any news on Ann Arbor unless they graduated from the University of Michigan or lived here.

But, if you have a Business Page then by all means you should occassionally look at your Insights to see if it is growing and what people are interested in.

Demographics on Facebook

Who is reading your business page?

What age are they?

Where are they coming from?

Where are they coming from?

Are you growing?

One of the features I like the best and get the most out of when reviewing Insights is what impressions and interactions came from the different posts. I have set up the app networked blogs for my business page, so that my blog posts go straight into my business page. It just makes it simplier for me.

There are many more Insights to check out on your business page and learn from the data.

Are you using Insights?

What do you think?

Are you learning from the data?



Posted by


Missy Caulk, Ann Arbor Realtor

Missy Caulk & Team can be reached at 734-926-9797 or email:

Our Team of 6 agents are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

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Stay strong, stay faithful, stay honest, stay loving, stay true to who you are, most importantly stay true to who God is as you'll be who you are, and you'll be happy, you'll be you, you'll be free. -Jamie Caulk



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Comments 55 New Comment

Dan Quinn
Dan Quinn
Prudential PenFed Realty

Thanks for this post Missy, it is crucial to know the statistics.  By reviewing them we can gain an insight into what approaches are successful and what the public is interested in.

January 26, 2011 10:57 AM
Melissa Zavala
Broker, Escondido Real Estate, San Diego County
Broadpoint Properties

It's so interesting to monitor the fan page and see what folks respond to.

January 27, 2011 01:59 PM
Jennifer Fivelsdal | Call 845-758-6842 Helping you achieve your real estate goals
In Dutchess Columbia and Ulster Counties
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571

Missy I do look at the insight report when it it emailed to me, I can see how useful it could be.

January 27, 2011 11:23 PM
Kellie Morrissey
Keller Williams Realty Success LLC

Can you have more than one bussiness page?  I'd like to have 5 or so but all real estate:

Golf Course Properties

Homes Near Parks

Walk Score Homes

Vacation Homes

Homes Under 200K


Best Home Value of The Week

Can we do this?

March 04, 2011 10:43 AM
Regina P. Brown
e-Pro Realtor
California Coast & Country Homes, Inc.

Missy, thank you for sharing these ADVANCED techniques, I'll try it out!

October 03, 2011 06:56 PM

Missy Caulk

Realtor - Ann Arbor Real Estate
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