Real Estate...It is What It is...Or is It?

By
Real Estate Agent with www.AtHomesCharlotte.com | Savvy + Company Real Estate 228209

Technology or BUST!

Real Estate...It is What It is...Or is It?

Most folks in the real estate business have realized over the past 3 years that our business isn't what it used to be--the rules have changed and so have our individual business strategies.  Those who are 'in-the-know' realize that in this everchanging real estate climate, we must no longer just 'keep up with the Joneses' but, rather stay at least a step ahead.



In recent weeks, my listing activity has picked up considerably--not so much in sales but, semi-serious buyers who are interested in getting that '50% off' deal that they've heard so much about.  Their agents bemoan the fact that they can't seem to locate those deals for these clients and we eventually get off track to the 'how's your business?' conversation.  I'm always surprised by so many agents saying things like, "Well, it's not what it used to be in '05!" or "I've certainly gotten alot of my own home projects accomplished these last two years!"

 

When I ask them what they're doing to survive, they seem to all have the same mindset, "It is what it is!"  They truly feel that there's nothing that they can do about their own business; their company is going down the tubes and they're cleaning out their garage and painting their windows, adding on a screened porch and the like!  They're perfectly comfortable in the 'It is what it is' mindset.



Business and technologyI truly don't mean to imply that I don't respect these agents at all; some of them are favorite agents with whom I've worked in the past and they just don't have any earthly idea how to get their businesses going again.  They're not in 'research mode!'  Of course, many of them aren't using the internet as most ActiveRain members are but, what is so surprising to me is that they've basically put their businesses on standby for a few years.



During their time on standby, lending has changed, the way we do business in general has even changed; many of us have become masters at short sales (or so we say!) and it seems that we're in a perpetual virtual classroom.  How could one possibly catch up in this dynamic, ever-evolving business and learning environment?  

 


Change...are you going with it?Recently spending a few days at the hospital with my hubby, I've not been able to spend the time taking webinars or reading NEARLY as many AR posts (which is where I often hear about some of our industry changes) and I ALREADY feel a little out-of-the-loop!  I cannot imagine playing catch-up after the changes during the last three years.  


I often wonder if other non-real estate business owners just allow their businesses to be on 'stand-by' for a few years.  I can't possibly imagine that a business owner would do just that.



Yes, in real estate...It is what it is...but, there's something very important that seems to have been forgotten:  The only constant is change in our business.


Are you rolling with punches or lagging behind, waiting for a return to normalcy?  If you're doing the latter, you may soon be lagging so far behind that you'll never catch up!

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  1. Donald Bradbury 01/25/2011 07:40 PM
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Topic:
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Show All Comments
Rainer
37,031
Kimberly Brandon
Smart Moves Real Estate

I cannot see how some agents are supporting themselves and their families.  And I never have understood how someone could 'just do this part time"  You start everyday prospecting.  We all have our favorite methods.  Bottom line if you do it everyday - you will be successful.   Great blog - wishing much success!

January 26, 2011 06:36 AM
Rainmaker
1,778,950
Gabe Sanders
Stuart Florida Real Estate
the BlueWater Realty team specializing in Martin County Residential Homes, Condos and Land Sales

Debe, I find myself working more than ever.  We remain pretty active and each transaction seems to have more headaches, problems, etc., so it's a chore for every deal.

January 26, 2011 07:12 AM
Ambassador
1,638,980
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

You are waking up a giant Debe.. I adapted just perfectly to this new market. .had a great 2009 and even better 2010.. please don't wake them up. .. I got 5 listing on January so far. .;)

January 26, 2011 07:44 AM
Rainmaker
895,352
Brian Madigan
LL.B., Broker
RE/MAX West Realty Inc., Brokerage (Toronto)

Debe,

Constant change seems to be the only clearly predicable matter in this business.

Brian

January 26, 2011 08:17 AM
Rainmaker
714,035
Jackie Connelly-Fornuff
Century 21 AA Lindenhurst NY
Long Island NY Real Estate Agent

Hi Debe, I cringe when I hear from agents and sellers that they wish it was 2005. 2005 is gone. It will never come back. I think living in the past is the problem here.

All I know is that I'm busy as anything since November. Now that has been constant!

January 26, 2011 09:20 AM
Rainmaker
891,596
Michael Setunsky
Your Commercial Real Estate Link to Northern VA
Michael's Commercial LLC

Debe, I was talking to a colleague yesterday about the market and have come to the conclusion that normalcy is the current market.

January 26, 2011 09:22 AM
Rainmaker
504,979
Rob D. Shepherd
Principal Broker ABR, GRI
Coldwell Banker Coast

The days of low hanging fruit are over. You have to scratch hard for the business now.

January 26, 2011 09:25 AM
Rainer
30,560
Joshua Vensel
VENVISIO - Real Estate Photography - Atlanta, GA

Debe - Fantastic!  I've been wanting to write a post exactly about the phrase, "It is what it is."  What a give-up attitude!  It reminds me of "Who is John Galt?" from Atlas Shrugged.  I've heard "iiwis" utter countless times in the past 3-4 years, and I still remember the very first time I heard it.  It sounded so ridiculous to me because it's not, "it is what it is," rather, "it is what we make it!"

January 26, 2011 10:14 AM
Anonymous #43
Anonymous
Anonymous

Hi Debe, Great post!

January 26, 2011 10:42 AM
Rainer
135,128
Margie Kopp Sorrell
Lake Oconee Real Estate
Coldwell Banker Lake Oconee Realty and Lake Country

If anyone is waiting around for "normal" they're going to be waiting a long time. The worlds ever changing around us and we better learn to grow and change with or like you said, we'll be left so far behind there may never be a chance to catch back up!

January 26, 2011 10:56 AM
Rainmaker
192,327
Bob Zorechak - ABR, GRI, e-PRO
Sells Homes in Morris/Somerset/Hunterdon Cos., NJ
Keller Williams Realty Metropolitan

Debe,

I couldn't agree with you more.  As a new member to AR, my initial research across my local area tells me that the overwhelming majority of agents simply do not take advantage of internet / social media marketing stratagies.  The few agents who are doing it are doing so at a low to mid-range level.  I truly believe this is an untapped niche market just waiting to be "worked". 

January 26, 2011 10:59 AM
Rainmaker
67,754
David Selman
Professional Home Inspector
Selman Home Inspections, Inc.
I think it is way past time that we all realize that this market is most likely "the new normal".
January 26, 2011 11:00 AM
Rainer
4,220
Jayne Hatcher
The Hatcher Team
Georgia Residential Realty

Our team takes an approach that the market isn't what is it instead "it's what you make it". Just this past week we've picked up 3 pre-approved buyers as well as 2 listings. We have noticed that agents showing our listings want perfection and for pennies on the dollar. Most of our homeowners are just trying to get out of their home and hope to not have to bring money to the table, yet agents continually compare our listings to bank-owned homes & short sales. It's hard to get agents and some buyers to see the value of a home in a neighborhood that has been hit hard in terms of comps. As a team we live by the motto there is a buyer for everyone home, we just have to find them or in some cases find us!

January 26, 2011 01:03 PM
Ambassador
832,303
Connie Harvey
Realtor - Nashville TN Real Estate
Pilkerton Realtors

Hi Roomie, I've been meaning to text or email to check on you and Ray! great post as always. Are you going to RETech South? how's Ray?

January 26, 2011 01:38 PM
Rainmaker
374,933
Lola Audu
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate

This statement really caught my attention in your post: I cannot imagine playing catch-up after the changes during the last three years. 

It's sobering to reflect on the implications of that stance today.  And if one has not been actively engaged, even if there was a license hanging on some Broker's wall, it was for all intents and purposes a non-event with regards to being in the business.  Unfortunately, many agents who have this mind-set are experienced veterans and may not appreciate the fact that it will not be business as usual again...at least not in the near future.  The yardstick and playing fields have shifted...big time.

January 26, 2011 09:03 PM
Rainmaker
509,293
Mary Douglas
REALTOR, Red Feather Lakes, Colorado
United Country Ponderosa Realty

Debe, I hope hubby is OK, you know I started in 2008, I have no idea what it used to be like "in the good old days"  Now, if I went back after 3 years to my old job would things be changed?  You bet! That's a lot of catching up to do!

January 28, 2011 11:34 PM
Ambassador
1,457,057
Michael Thornton
Home Inspector - Nashville, TN area - 615.661.0297
Complete Home Inspections, Inc.

Debe, Like anything, I believe you create your own life and success, provided you work to achieve it... 

January 29, 2011 04:36 AM
Rainmaker
805,723
Gail Robinson
REALTOR, GRI, e-PRO, Fairfield County, CT
William Raveis Real Estate

Debe - Just checking in to see how Ray is doing.  Congrats on another Feature!

January 30, 2011 11:13 PM
Rainmaker
805,723
Gail Robinson
REALTOR, GRI, e-PRO, Fairfield County, CT
William Raveis Real Estate

Debe - Just checking in to see how Ray is doing.  Congrats on another Feature!

January 30, 2011 11:13 PM
Ambassador
1,258,370
Debe Maxwell
Charlotte Homes for Sale - Charlotte Neighborhoods
www.AtHomesCharlotte.com | Savvy + Company Real Estate

Thanks, Gail!  He's hanging in there...it's been a long 16-day hospital stay but, hopefully we won't have much longer to go--they said that we only have 9 more days to go.  I'm ready to go home so, I KNOW he is!!  Thanks for asking!

And, thank everyone for your comments...I agree, it is what WE make it!  There are exceptions to the rule as far as sales go but, for 99% of us, we have to roll with the punches and make our adjustments to our businesses accordingly.  Sitting back waiting for something to change, isn't going to help propel our business upwards and onwards!

Have a great week everyone!

January 31, 2011 03:18 AM
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Charlotte Homes for Sale - Charlotte Neighborhoods
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