The listing agreement is the document that formalizes the relationship between the homeowner who is selling their home and the brokerage they have hired. The agent that will be servicing the homeowner is listed on the agreement and will be the main point of contact from the brokerage.
In this quick video we talk about the other key components of a listing agreement which are:
- Price - Initial selling price
- Term - how long will the homeowner use this brokerage to sell their home?
- Date - date the home will go "on the market" for public to view and purchase
- Fee structure including commissions and retainer fees if any
We also take time to clarify who must sign the listing agremeent and the importance of having all parties sign.