A video challenge doesn't hold much promise during January in the DC area. Even an experienced videographer would find it difficult to make the landmarks, neighborhoods, and homes look good with perpetually overcast skies, barren trees and dirty snow. I know my limits and never took the Flip video out of its case for the ActiveRain and Kodak Contest, but there were still challenges using a video-cam to create this video.
Some of them were no different than any other marketing piece:
- Selecting a topic... and title.
- Determining content and organizing it.
- Offering something of value to viewers.
- Making it easy on the eyes.
- Holding visitors' attention to the end.
This video challenge did, indeed, challenge me. I ended up with three videos on three different topics... and countless takes on the cutting room floor. This was a process - one that reinforced things I already knew and provided new lessons specific to the video production:
- If you want an iPhone screen to show up on video-cam, you gotta turn off all the lights.
- Leave out some of the details unless you want viewers to die of boredom before it's over.
- Turning the iPhone to silent before using it for a demo is good... but that doesn't block incoming text messages.
- Expect the unexpected during recording... losing your wireless connection, for example.
- I need a better quality video-cam before doing this again.
This contest challenged Activerain members to create a marketing video which focuses on some component of our business. Finding Home Listings in the iPhone Age does that by offering something of value to home buyers in my area while promoting me and my company. Who knows, it might even impress a prospective home seller in my community.
My signature on every Activerain post includes a line reading "Download a FREE Long & Foster mobile APP for iPhone/ iPad and use this VIP Access Code: 21114." Now it includes a link to this YouTube video:
"This post is written as a submission to the ActiveRain Kodak Video Challenge contest. I have the chance to win the KODAK PLAYTOUCH Pocket Video Camera, great for REALTORS looking to create wide angle home tours and real estate marketing videos!"