If you can't be bothered to do a decent job, please don't take the listing.

By
Real Estate Sales Representative with Coldwell Banker Quarters

    I am mad so this going to be more rant than blog.  

I have been reviewing previous attempts to sell two tracks of land a young couple REALLY wants/needs to sell.  They have been trying to sell it for more than two years.  They listed TWICE with the same agent.

What did this agent do for them?  As little as possible.  Take photos?  One for one piece and two for the other.  Our MLS lets you post 12 photos AND a Virtual Tour.  Description?  13 words (include "the" & "and" so I am being generous).  Made it easy to find?  No.  Made it easy to show?  "Pick up key to gate in listing office".   No.

Surely this is a new, young inexperienced agent who simply needs some training or mentoring?  No.  It's an experienced agent who runs his own development company.

Here's how I see it:  if you accept a listing, you have a moral and legal and ethical duty to the owners who have placed their trust in you.  If you can't be bothered to do a decent job, please don't take the listing. 

Lousy agents give us ALL a bad name.

 

 

Learn more about the Blue Ridge of Western North Carolina at http://www.DiscoverLakeLure.com

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Topic:
ActiveRain Community
Groups:
Agents who want REFERRALS!
Tags:
real estate marketing
good real estate agents

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Rainmaker
1,074,216
John Pusa
Your All Time Realtor With Exceptional Service
Sellstate Pacific Realty

Joelle - Thank you for sharing very good blog about taking home listing.

January 27, 2011 04:37 PM
Rainer
76,672
Jason M. Keith
Lending in 5280
WR Starkey Mortgage

I'd like to add "Fiduciary" to that list you had.  I don't blame you at all, but it sounds like they are well taken care of now!

January 27, 2011 04:39 PM
Rainer
127,915
Sharalyn Kluke
Lake Keowee & Seneca, SC
Lake Keowee Real Estate

I completely agree with you.  Here are some of my pet peeves...  We have an associated documents section in our MLS to attach plats, disclosures, etc. and often you don't find those with the listings.  You have to call the office and get them faxed or emailed - usually three days later because the agent doesn't have them yet.  Sometimes the yard signs are run over in the ditch and you can tell the agent hasn't been by in months to check on the property or add brochures to the empty box.  Lack of photos should no longer be an excuse anymore.  It's my understanding that a minimum number of photos need to appear for properties to be syndicated properly - more photos get more views.  There's also no excuse for short, boring descriptions such as, "Nice acreage in popular neighborhood."  Really?  Can one get any lazier?  How fast does this agent email his/her listing to the seller to show what a great job he/she has done?  Grrrr!

January 27, 2011 04:47 PM
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Rainer
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Joelle van den Berg

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Lake Lure NC real estate blog: communities in Lake Lure, Lake Lure waterfront, Lake Lure homes, condos and land for sale. General real estate news.