This is actually in line with my previous blog today - I ran across this later tonight. Realty Times columnist Bill Koelzer asks the above question - Will the Real Estate Industry Ever Teach New Realtors Sound Web Marketing? What do you all think?
In the article Bill supports the point I was trying to make in the earlier blog - even if you have someone else design your website, it is always a good idea if you know something about the process yourself. You may ask - why? Why should I spend good money to have a website built, and then turn around and have to work on it myself? Maybe you don't - it's always just handy to have a resource in case you do.
Another point Bill makes, and I'll paraphrase here: The newbies know nothing about how to market themselves on the internet, and the Associations of Realtors do little to teach them. Where do you feel the responsibility lies for education? Are we all responsible for learning our own craft? Do you feel you should be offered more Internet Marketing classes, or would you even have the time to go if they did?
A client of mine made it a point to take the necessary courses in order to become an expert in real estate marketing online - she felt it was necessary to keep up with the times. To her mind, it was another certification she could offer to her potential clients - another reason they should use her services over another realtor's.
I personally made a choice to educate myself in my own craft - but then I'm a person who just likes learning new things. From my clients, I do know this - real estate agents work HARD for their clients and to build their business. Where is the line drawn between obtaining knowledge that will help you in your business, and the time you must spend to learn?