Will the Real Estate Industry Ever Teach New Realtors Sound Web Marketing?

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Real Estate Assistant with Diversified Data Solutions, L.L.C.

This is actually in line with my previous blog today - I ran across this later tonight.  Realty Times columnist  Bill Koelzer asks the above question - Will the Real Estate Industry Ever Teach New Realtors Sound Web Marketing?   What do you all think?

In the article Bill supports the point I was trying to make in the earlier blog - even if you have someone else design your website, it is always a good idea if you know something about the process yourself.  You may ask - why? Why should I spend good money to have a website built, and then turn around and have to work on it myself? Maybe you don't - it's always just handy to have a resource in case you do.

Another point Bill makes,  and I'll paraphrase here:  The newbies know nothing about how to market themselves on the internet, and the Associations of Realtors do little to teach them.  Where do you feel the responsibility lies for education?  Are we all responsible for learning our own craft? Do you feel you should be offered more Internet Marketing classes, or would you even have the time to go if they did?

A client of mine made it a point to take the necessary courses in order to become an expert in real estate marketing online - she felt it was necessary to keep up with the times. To her mind, it was another certification she could offer to her potential clients - another reason they should use her services over another realtor's.

I personally made a choice to educate myself in my own craft - but then I'm a person who just likes learning new things.  From my clients, I do know this - real estate agents work HARD for their clients and to build their business.  Where is the line drawn between obtaining knowledge that will help you in your business, and the time you must spend to learn? 

 

 

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Tags:
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Rainmaker
210,802
Lucky Lang
SRES, Davenport, Iowa Real Estate
Mel Foster Co.

Thanks, Pierre, for those sites!  Some of us experienced agents are newbies to a lot of this technology but want to learn.  With me, business is booming and time is minimal to learn new stuff.  It's a constant struggle between wanting to learn more and taking care of all my business.  (I'm not complaining about being busy, just anxious to learn more)

Thanks, Deb, for spurring this discussion!

Lucky

November 18, 2006 04:56 AM
Rainmaker
617,417
Randy Prothero
Hawaii REALTOR, (808) 384-5645
Island Style Realty Inc.

I look at this from a different pair of glasses.  The question should not be when is the Real Estate Industry going to teach new agents.  The question is when will new agents wake up and get training?

When I entered the industry I signed up for Board of Realtors classes, GRI and CRS classes. I also took classes sponsored by lenders and escrow companies.  In my small office of 45 agents, I was only ever able to persuade one or two to attend classes with me.

I now have my CRS, GRI and a Brokers license.  I still regularly attend as many or more classes than any other agent in my office.

The real estate industry was not responsible for my training.  I made the decision that I would be a professional and as such proper training was required. 

November 18, 2006 05:37 AM
Rainmaker
895,177
Tony Marriott
Associate Broker, REALTOR
Haven Express @ Keller Williams Arizona Realty

I think a team of specialists is the answer.  Someone with the skill set to quickly, accurately and efficiently keep the web marketing aspect of the business in high gear may not have the skills needed to close a Seller on a listing, or work with a Buyer.  It's important that the agent knows how to drive the car, but doesn't need to know how the engine works.

November 18, 2006 09:50 AM
Anonymous #18
Anonymous
Wanda Mills

I also love learning and any time I can improve my knowledge in this industry I certainly am the willing participant.  I just can't seem to get enough information about marketing on the internet.  I am trying several websites as an experiment to see which generates the most traffic and hopefully the most contacts.  So far, I'm not impressed with the results.  I must be missing something.  Where am I going wrong? 

November 20, 2006 03:40 PM
Anonymous #19
Anonymous
Deb Salkeld
I'd love to hear what sites you've tried, and see what kind of material you're putting on them.  Are you concentrating on Search Engine Optimization and keywords, and LOTS of content?
November 20, 2006 03:46 PM
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Rainer
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Deb Salkeld

Your Real Estate Virtual Assistant
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