Bed Rock Business...How to Thrive while Travelling the Tide of Shifting Sand!

By
Real Estate Broker/Owner with Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate
http://actvra.in/4Cy


Almost 16 years ago, I obtained my real estate Salesperson's license.  So much has changed!  I can still remember buying my first laptop computer.  I couldn't access the Internet and the dial up connection to the real estate MLS system was at best a hit or miss proposition when I connected via a land line. bedrockThe listing agreement back then was two pages of text...today it is six! The leading real estate companies all advertised in the paper.  Hardly anyone had a website. No one had heard about a blog.

But in spite of the dramatic shifts in the business, I think there are are things that will not change regardless of how drastically technological advancements redefine the real estate business.  

As a new agent in the mid 90's, I profited from the wisdom offered by experienced veterans in our industry.  Today, their advise still resonates as true and their longevity in the business is a testament to the validity of their convictions.  Here are some of the lessons I've learned along the way.

The Code...

Have you read through the Code recently? The first core foundation for the real estate professional is the REALTOR Code of Ethics, a standard which defines the rules and practise of professional behavior for real estate practitioners.

The Code of Ethics stands alongside the laws of each State to support the ethical conduct which should define every real estate transaction. Although the Code of Ethics is modified from time to time to encompass new arenas such as the Internet, it remains the bedrock solid foundation which defines the conduct of the well mannered agent.  An agent who thrives on repeat business and the respect of peers & colleagues.

As new agents continue to funnel into the business and more experienced practitioners find themselves working in unfamiliar territory, here are some additional qualities which will continue to provide solid guidance for success. I refer to these as theThree P's of Priority, Perseverance and Patience.

Proper Priorities...

 
Knowing what your priorities should be is the biggest single factor which determines success or failure for many agents. There are only a few things that actually make money for a successful agent. These are: listing or selling a home, prospecting for new business, following up on leads and asking for the appointments necessary build relationships and build our business. Everything else that we do, including attending closings, is a result of the above activities. When we loose sight of this and spend little time on these basic activities, our business is bound to suffer.

Perseverance...

 
Persevering involves keeping on, in spite of, not because of. The old saying 'when the going gets tough, the tough get going' is true. Many agents give up far too quickly. This is where it can be helpful to talk to other successful people or read their books. One will quickly discover that everyone has struggled in one fashion or another. It's a fact of life. Persevering is a pre-requisite for success because it proves that you are willing to do what it takes to get the prize...your goal of a successful career.

Patience...

 

Patience develops character. I'm often amused to hear the term 'overnight' success. To the individual who supposedly achieves this feat, it most often feels like a very long, long, night! We tend to refer to the achievement as an overnight success because we are unfamiliar with the journey that enabled someone to gain the status that they now enjoy. Upon closer examination, it is often revealed to have been a far longer more involved process than a cursory glance would suggest.  

A well known author recently wrote a book entitled Outliers which highlights the fact that it takes almost 10 years to become an expert in anything! Patience is what enables what you are doing to mature to the point where it becomes a fruitful endeavor.

A wise man was once quoted as noting that 'there is nothing new under the sun.' Knowing HOW to do something is as important as having a clear understanding of WHAT one should actually be doing. Success follows from following through and being consistent in the effort required to achieve true competence.

So, regardless of how quickly technology shifts our business, the solid foundations of a business built on Right Priorities, Perseverance and Patience are the tools that a determined professional will need to cultivate in order to thrive and succeed

 

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Show All Comments
Rainer
155,412
Muhammad Mushtaq
S.B&A Realty Group, Inc. - Fall River, MA
Broker/Realtor

Professionalism speaks for itself. In last few years, many people came to this industry only to take a quick ride and make some extra money. Those people are now history. We may only see them like mushroom. People who devoted to this field are still here and will be here. Those are the people who take this field is a zeal. Lola, a very good post. I need to frame it for my office associates.

January 29, 2011 07:05 PM #5
Rainmaker
558,659
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Lola -- I loved the Outliers book, so informative.  Glad to hear you are doing well, and your perspective is spot on.

January 29, 2011 07:35 PM #6
Rainmaker
808,932
Lyn Sims
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg Homes

I was thinking that we need WAY MORE people to read the code. Maybe once a week for a few years & it would sink in?

January 29, 2011 07:48 PM #7
Rainmaker
847,238
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY
Broker-Owner

I'll tell you how much I value perseverance: I once had a cat name Perseverance, Persy for short. GREAT post Lola. 

January 29, 2011 08:12 PM #8
Anonymous
Anonymous
Anonymous

Lola,

Great post and so relevant to today.  Maybe we can require that the people getting a license now have it tattooed on a body-part?  I think the road ahead is going to require a lot of Patience.

January 29, 2011 09:31 PM #9
Rainmaker
1,037,577
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

You have hit the nail on the head.  These 3 p's will make one a success  Right Priorities, Perseverance and Patience

January 29, 2011 10:24 PM #10
Rainmaker
129,282
MeLisa Minter
Carl Thomas and Associates Real Estate - 972-962-2500 - Kaufman, TX
Broker, SFR, Kaufman County Short Sale Specialist

This is so true.  I sometimes lose sight and start focusing on the cutesy stuff, but I have to reel myself back in and get my phone to ringing again.

January 29, 2011 10:59 PM #11
Ambassador
716,652
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Lola,

I'm tickled to see that this got featured!  "Patience."  Thanks for including that one.

Mike in Tucson

January 29, 2011 11:33 PM #12
Ambassador
1,010,201
Harry F. D'Elia
Precision Real Estate Inc. - Phoenix, AZ
Investor , Mentor, CSSN, Radio Coach, REOs, ABR

It is nice to have all the tools in real estate. However, it still comes down to the basics when it comes to real estate sales. Paitence is a must.

January 30, 2011 12:23 AM #13
Rainmaker
161,050
Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

Real Estate and the market will always shift, but being able to change with it is very important!

January 30, 2011 12:52 AM #14
Rainmaker
891,836
Michael Setunsky
Michael's Commercial LLC - Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Lola, well said! The three P's are a valuable asset for all real estate agents. Great post and congratulations on the feature.

January 30, 2011 10:07 AM #15
Ambassador
1,229,122
Erica Ramus
Erica Ramus - Ramus Realty Group - Pottsville, PA - Pottsville, PA
MRE, Schuylkill County PA Real Estate

Hi Lola. Well written and thought provoking post. PATIENCE is not thought of so much when agents get into this business, yet it is crucial.

January 30, 2011 10:33 AM #16
Anonymous
Anonymous
Anonymous

Lola,

These are much better than the 3 P's of some listing agents - Put in MLS, Put out a sign, Pray!

January 30, 2011 10:35 AM #17
Rainmaker
338,948
Karen Feltman
Cedar Rapids/Iowa City, IA Skogman Realty - Cedar Rapids, IA
Relocation Specialist

Congratulations to you for being able to persevere in the market for 16 years.  I aspire to be able to adapt and change to go to that milestone and beyond.  Thank you for the inspirational post.

January 30, 2011 11:19 AM #18
Rainmaker
598,892
Barbara Altieri
RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate - Shelton, CT
REALTOR - Fairfield County CT Real Estate

Lola -- What a fantastic post!  Without a foundation built on the three P's, things will crumble and fall apart.

January 30, 2011 02:02 PM #19
Anonymous
Anonymous
David DeBruyn GRI CRS

Just yet another great post from you Lola>> Patience>>> indeed is one of the three Ps that is needed by all now

January 30, 2011 04:40 PM #20
Rainmaker
374,933
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

Thank you for your comments.  I am reminded that although this seems like 'basic' stuff, the DOING of the 3 P's is the work of life and requires a great deal of sustained effort and practice on a regular basis.  I find myself talking to a number of people in various walks of life including real estate and these principles are bedrock anchors which are applicable across a wide range of life experience.

January 30, 2011 05:36 PM #21
Ambassador
475,285
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land at LA

Hi Lola...I often think of how important patience is in some markets such as mine.  Second-homes and retirement homes do not have to be purchased quickly.  They may be but they do not have to be.  Patience pays in this way also.

Kate

January 30, 2011 09:26 PM #22
Rainmaker
280,308
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

Great post Lola. 
Malcom Gladwell has written a number of good books, outliers is one of my favorites. 

Knowing the basics is good, beign an expert at them - GREAT!

January 31, 2011 12:29 AM #23
Rainmaker
374,933
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

Thanks for dropping by Eloise!  Hope all is well.  Have a wonderful week. :)

February 21, 2011 04:10 PM #25
Show All Comments
Rainmaker
374,933

Lola Audu

Audu Real Estate~Grand Rapids, MI ~Welcome Home!
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