Luxury Real Estate Marketing: How Important is a Logo in Personal or Company Branding?

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Real Estate Services with ra@napaconsultants.com
http://actvra.in/5pq

 

Q: How important is a logo in Personal or Company Branding?

A:  A logo is important as an integral part of your personal/company brand. But, it can be a missed opportunity if it does not convey your extraordinary promise of value.

A great logo is a symbol that encapsulates and succinctly communicates the entire experience of your brand. It conveys what you want your brand to stand for in the minds of your target market and how you are distinct from your competition. 

Think of the ubiquitous Nike “swoosh”.  It has tremendous meaning all rolled into a very simple graphic line that looks like a check mark. If you were to ponder a bit on the swoosh symbol you might summon the Nike slogan to mind, “Just do it!”, and it would have even more meaning to you, especially if you are athletic or enjoy sports.  In Greek mythology, Nike is the goddess of victory.  Knowing this can conjure an even deeper emotional connection with your core values. 

Putting a symbol like a key or an antique door to a home, or an Adirondack chair on a front porch, next to your name because you are a real estate agent can create a logo.  But, it falls short of the potential to communicate who you are in particular and how you are different. 

Sometimes a logo is just one part of the entire brand identity. The Tiffany logo is a very simple font spelling out the company name in Times New Roman, a font that comes standard with all computers.  But, think of the Tiffany blue gift box.  Can you see how much meaning the color and that box has?  The entire brand identity, the logo, color and the images that are associated with the name become the brand identity.

Ralph Lauren’s Polo logo speaks volumes about an affluent lifestyle even for those aspiring to that lifestyle.  Like Nike it can be instantly recognized and it communicates tremendous meaning. 

Ask, yourself another question, “How important is being top-of-mind in your marketplace?”  Then ask yourself, “How important is a logo in personal/company branding?”

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Rainmaker
1,220,465
Ron & Alexandra Seigel
Luxury Real Estate Marketing
ra@napaconsultants.com

Gordon,

We are here the rest of the day today, and tomorrow and the rest of the week so far as we know.  Looking forward to talking to you.  A

January 31, 2011 04:27 PM
Rainmaker
562,448
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain

Alexandra,

I appreciate your emphasis on the value of a company's logo's.  Sometimes I recognize a company's vehicles by their use of a unique color combination. I so appreciate when I meet someone and they comment on having noticed our signs. Perhaps logos have a way of developing trust even before we meet a client...

Steve

January 31, 2011 06:32 PM
Rainmaker
1,220,465
Ron & Alexandra Seigel
Luxury Real Estate Marketing
ra@napaconsultants.com

Steve,

That is a great point on the subject of trust.  You recognize it, and you immediately know who it is.   Thanks for bringing this important obsrvation up.  A

January 31, 2011 07:21 PM
Rainmaker
1,084,017
Jim Frimmer
Realtor & CDPE, Mission Valley specialist
HomeSmart Realty West

And if you look at the best and most recognizable logos, you’ll also see that they are quite simple, which means they can be made as small or as large as necessary without losing any detail.

January 31, 2011 07:24 PM
Rainmaker
217,118
Lynda White
Admin. Mgr., Keller Williams Realty
Bluegrass Homes & Farms Realty, Agent Know How

Have you seen the new NBC logo? They merged with someone, I can't even remember who, because it looks AWFUL. I miss the peacock.

January 31, 2011 09:36 PM
Anonymous
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