Home Staging = Interior decoration?

By
Home Stager with Destination Home Staging

The concept of Home Staging is still quite new to the Canadian real estate market. Some say they do not know what it is; others may have heard about it but had never done it before.

So, when I say that I do Home Staging, I often hear: “Oh, so you are an interior decorator!”

Yes, sure, to some extent. But do you know the real difference between Home Staging and Interior Decoration?

Interior decoration (not to be confused with Interior design) is the art of decorating a room according to the personal taste of the main user. An interior decorator will take into account the desired theme and style of the person using the space and try to create an individual setting while focusing on the ease of upkeep and the functionalism. The main goal of the Interior Decorator is to create a tailored environment that will contribute to the happiness, well-being, and productivity of one person or family in particular.

Home Staging on the other hand is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want. 

So here are 5 main differences between Home Staging and Decoration:

Decoration: to decorate according to your personal taste

Home Staging : to use neutral decoration; to appeal to as many as possible

 

Decoration: to add personal touches to your home decor

Home Staging : to eliminate almost everything that speaks about your personality

 

Decoration: to create personal comfort and functionality

Home Staging : to accentuate strong points of the property discounting the comfort of your day-to-day life

 

Decoration: to buy new furniture, accessories and decorative objects

Home Staging : to use the existing to the maximum

 

Decoration: your house is your fortress

Home Staging : anybody can imagine living in your house and call it home

So, actually, while doing some Home Staging I do not decorate, I “undecorate”. I am not creating a house of your dreams I am trying to create a place that anybody would like to call their home.

It takes special knowledge and experience, a good understanding of the buyer and the market. I will decorate the home that you live in and I will stage the house that you sell.

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Re-Bloggged 7 times:

Re-Blogged By Re-Blogged At
  1. Ginger Foust 01/31/2011 04:20 PM
  2. Michelle Molinari 02/01/2011 07:41 AM
  3. Linda Esposito 02/01/2011 09:38 AM
  4. Donald Bradbury 02/01/2011 08:02 PM
  5. Vivian Gilbert 02/02/2011 10:31 AM
  6. Michelle Drewry 02/02/2011 11:08 AM
  7. Irene Kennedy Realtor® in Northwestern NJ 02/06/2011 09:51 AM
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Topic:
ActiveRain Community
Groups:
A.R. Canadian Newbies
Canadian RE/Max Agents, Mortgage Brokers, Home Staggers Etc.
Real World Home Staging for Newbies
Stage It Forward...
Staging Redesign Canada
Tags:
home staging
interior decoration
house
sell

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Rainmaker
1,163,175
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

The tempation here is to try to be funny and joke about "Staging" a Canadian Home.  Thoughts of Hockey sticks and moose heads come to mind among other things.  But it was a really good post.  I will probably reblog it when rebloging is not disabled.

February 03, 2011 08:16 PM
Rainmaker
895,177
Tony Marriott
Associate Broker, REALTOR
Haven Express @ Keller Williams Arizona Realty

The difference as I see it is Staging attempts to minimize clutter and maximize the appearance of space - whereas interior decorating is a free for all! :-)

February 05, 2011 09:37 AM
Rainer
22,477
Jan Laurie
JL Residential Styling & Staging

Thanks for the post Alla.

I think the best compliment we can receive from a home owner is "this doesn't feel like my house anymore". Bingo! That's the idea.

Keep up the good work in Montreal.

February 05, 2011 08:57 PM
Rainmaker
189,759
Janice Sutton
Home Stager - Temecula Murrieta
1st Stage Property Transformations

Great informative Home Staging post! Thanks for stating the differences between staging and decorating!

Yup, I hear the same when I tell them I am a Home Stager and they correct me with "Interior Decorator."  :/ 

Oh well at least more and more get what a Home Stager is then 5 years ago.  We've come a long way! :)

February 15, 2011 08:29 PM
Rainer
25,170
Kelly Penuita
CCSP, RESA-PRO, RESA
DecoChic Interiors ~Creating Beautiful Spaces~ Winnipeg, MB

Very well put Alla!  I find I have to explain these differences quite often.

Happy Staging!

Kelly  :)

March 18, 2011 05:42 PM
Anonymous
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Rainer
16,420

Alla Philippova

Home Stager, Montreal Area
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