SEO Tip: Don't Use the Term "CLICK HERE" For Anything!

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Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing
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Anchorage PropertySEO Tip: Don't Use the Term "CLICK HERE" For Anything!

I always want to prefice my blogs by saying, yes, maybe you knew about this for years...
but many don't. This blog is for you.

I see it everywhere. On every type of website, blog, email, comment, script, etc... the phrase "click here" with either the here hyperlinked or the entire phrase linked to where ever the author wanted the user to go. The problem with this is, this brands that URL with the term "here" or "click here". This means nothing to your site or blog or whatever it is you are trying to optimize.

If you Google the phrase "click here" you will notice the first result to come up is the Adobe Reader. Not because "click here" is one of Adobe's keywords but because it's been linked to that domain on more sites than any other.

If you Google the word "here" the two top results go to a gay tv site and here.org which is also an entertainment site. (Smart marketing though if you ask me!)

But you don't want your site to be known for the words "click here". You want to brand them with your major keywords in your site. If you want users to click a specific phrase or title consider wording it this way:

"For more information, visit our Alaska property buyers page"

This not only tells the user where they will be going but brands that phrase to the url or website address.

Steven Graham usually talks about this in one of his Webinars which are highly educational if you get a chance to sit in on one.

So remember, don't hyperlink your domain or url to any phrase that people would not actually be searching for. This also applies to your actual domain. Don't tell people click here > www.alaskapropertyseller.com and hyperlink the actual domain because few are ever going to search for that exactly - (with the www. and no spaces between the words, in case your domain is still a keyword) This is for your blog, your website, your signature, your comments, anywhere you are going to have a link directing users or search engines to a specific URL.

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Rainmaker
131,821
Jeanne Kozak
RE/MAX In Action - Martinsburg, WV
REALTOR and Broker/Owner in WV and VA

It seems a lot of us need work on this SEO thing...

Feb 02, 2011 08:20 PM #60
Ambassador
1,954,263
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

My source is from consultants from the  Traffic and Conversion Austin Summit- guys that do SEO day in and day out for millionaire companies. These are mentors of mine for years now and who have been doing SEO for over 14 years. Every thing they have said has proven to be true. Right now there are webmasters all over the SEO forums freaking out over the last shift Google put out the other day. They are all trying to figure out why their sites are dropping when they are not spam , etc yet the mentors I studied under for years are still keeping the companies who hire them up on top.

I am not talking about doing this on a website, I am talking about linking to your website from other places. Google does not expect Click here on your site, but a human being not trying to manipulate the SEs would write on a blog post somewhere, to click here.

But also, this is geographical also. When you have a site in many parts of Florida where we are still teaching our sellers how to open up an email are going to need the direction of Click here because they don't even know that the hyperlink is something to click. They think that is an underlined phrase that is there because it is important. So using terms like click here depend on where you live and work to. Of course in Seattle, 99% of the people there know what a hyperlink is for, in the deep south, not always the case especially in areas where the average age may be 70 years old plus.

And when SEO does not matter for a particular post it is also ok to use such terms. Like when I post photos of my family I just say click here for other photos. I don't want SEO for those kinds of posts.

Feb 02, 2011 08:52 PM #61
Rainmaker
956,233
Bob & Leilani Souza
Souza Realty - Roseville, Rocklin, Lincoln, Loomis, Granite Bay, Penryn, Newcastle, Auburn, Meadow Vista (California) - Roseville, CA
Placer County, CA (Roseville, Loomis, Granite Bay)

Thanks for blogging about this tip, Tammy! I learned this a while ago, but it's great info for those who weren't aware of the "click here" usage in relation to SEO. :)

Leilani

Feb 02, 2011 08:52 PM #62
Ambassador
1,954,263
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Lori- Write the keyword like:

Tulsa Downtown Bridge- Click to enlarge photo.

This way you still have your keyword but you also still are directing someone to be able to show them how to enlarge the image.

Feb 02, 2011 08:55 PM #63
Ambassador
414,249
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Wayne -  It is important in so many areas. Thanks for commenting

Vivki - Thanks it is a lot of work but do one thing at a time. :)

Lori -  I had a complete answer for you but the site freaked out again and I lost it before Katerina jumped in on that question. Using click here for one or two things is ok or use click the image for a larger version and use the keyword in the image.

Jeanne -  it can be and keeping up with it is tiring too... especially when it's not your full time job ;-)

Leilani -  Thanks! I hope it helps in the future.

~T

Feb 02, 2011 09:09 PM #64
Ambassador
414,249
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Katerina - Thank you for clarifing what I had mentioned that on non-SEO type application it's fine. Actual websites, no.  I'm glad we agree on this :)

~T

Feb 02, 2011 09:24 PM #65
Ambassador
573,345
Rob Lang
At Home Kansas / www.AskRobLang.com - Lawrence, KS
Local Expert in Lawrence Kansas Real Estate Homes

I just changed my blog for tonight so that it won't say click here on it.  Thanks for the tip!

Feb 02, 2011 09:46 PM #66
Rainmaker
636,526
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pro's"
Oh Geez, do I ever have alot of revisions to make! I didn't know that, thanks for sharing.
Feb 02, 2011 10:13 PM #67
Ambassador
985,686
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Tammy - Great information!  Anchor text is supremely important for any links.  Nicely done.

Feb 02, 2011 10:50 PM #68
Rainmaker
101,296
Brandon & Grace Yee
Chase International - South Lake Tahoe, CA
Lake Tahoe Real Estate

Tammy - You learn something new everyday on AR.  Thanks for the info!

Cheers from Lake Tahoe,

~Grace Yee

 

Feb 02, 2011 11:51 PM #69
Rainmaker
127,822
Craig Snead
Quality Home Investments, LLC / Dearborn Heights, MI - Dearborn Heights, MI
Real Estate Investor

Tammy, thanks for the info. I always try to make it a point to use a word/phrase associated with what I want them to click to.  Good advice.

Feb 03, 2011 06:23 PM #70
Rainmaker
193,822
Malik Crichlow
GoodBuy Homes NJ Essex & Union County Real Estate specialist - Maplewood, NJ
Maplewood,SouthOrange,Union Real estate

Tammy, thank you for the reminder, I was told this recently by my web designer but its always good to read again...thanks for sharing!

Feb 04, 2011 09:08 AM #71
Rainmaker
635,340
Dawn A Fabiszak
Keller Williams Real Estate ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Tammy ~ I thnk I may have been guilty of this in the past, but never will I make this mistake again.

Feb 04, 2011 11:22 AM #72
Rainer
57,200
Jody Moore
Blue Shirt Photography | SendOutCards - Lexington, KY
Oh wow!!! I did not know this. I think I may have a "click here" on one of my sites. I gotta go check. Thanks for the great post.
Feb 04, 2011 12:08 PM #73
Rainmaker
103,490
Larry Costa
Century 21 Classic Gold, Carver MA - Carver, MA
Realtor, Carver MA Real Estate

It's amazing how many many huge companies still use the "click here". I have to laugh every time I see it.

Feb 04, 2011 12:16 PM #74
Rainmaker
277,352
Melissa Brown
Savvy + Co Real Estate - Charlotte, NC
Realtor - South Charlotte NC Homes for Sale

Tammy, well, I'm one of the ones who obviously wasn't in the know!  I stopped using click here, but haven't been smart about what I replaced it with.  Back to the drawing board.  And thanks - makes perfect sense.  DUH!!!

Feb 05, 2011 04:34 PM #75
Anonymous
Anonymous

Hi Tammy, great reminder! Vic

Feb 06, 2011 08:25 AM #76
Rainmaker
225,267
Coldwell Banker Camelot Realty
Coldwell Banker Camelot Realty - Mount Dora, FL
Homes for Sale Mount Dora Realtor

Tammy,

 

No More Click here for me :)

Feb 06, 2011 03:10 PM #77
Rainer
34,065
Kathy Goldman
REVA Online - Waukesha, WI
Social Media Assistance and so much more!!

I know this is an older post but it's a Great post! My clients do not do much of their own posting with links, but when I see them do the old "Click Here" I have to get on them! :-)  Sometimes we all need a refresher to clean up our posts! Thanks!

Mar 29, 2011 04:01 PM #78
Ambassador
829,769
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Thanks for directing me here to this post, from your featured blog today!  I plan on reading all of your great SEO themed posts!  Kathy

Oct 19, 2011 08:09 PM #79
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Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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