Should your local mls allow it’s members to display properties using IDX on your facebook pages and profiles that you manage?

By
Real Estate Agent with The Buyer's Choice

 

This all started  after hearing about a company called  facebook/themlsapp located in Boston, Massachusetts from my tech friend, Chris Smith, Tech Savvy Agent, on his weekly Technology show.  Shout out to Chris, Thanks allot!


He discussed this company that created this awesome facebook application that would allow your fans and friends the ability to search for properties on facebook without leaving your page or profile.  When I heard about this new application, I couldn’t believe it! Allowing your friends and fans of your business page access to search all your local listings and they did not need to leave the facebook platform. I thought to myself this would allow you to connect with them through a medium that they want to converse on. Why try to get buyers over to your website when you have a group of friends surfing daily on facebook that would easily want this tool. I could see huge benefits of this tool, allowing friends of friends sharing listings with other facebook friends. What a benefit of being able to connect with you if they saw a listing on your page or profile.

I immediately contacted my local mls to be able to get this hook up, and the responds I received was …at the present time Rhode Island Statewide MLS does not authorize it, stating that the IDX policy is only for IDX websites which facebook is not, and we are waiting for NAR’s approval.

Mike Letendre, Chief Information Officer of RI MLS stated in an email “…RIAR/MLS executive staff requested a position on this subject directly from NAR. Their response is outlined below... "A proposal to amend the IDX policy to permit display of IDX listings was considered but not adopted by the NAR Multiple Listing Issues and Policies Committee at the last meeting. The issue will be considered by a special work group next month, and any resulting recommendation will be considered at the Midyear meeting. So the short answer for not is that IDX display on social media sites is not currently authorized under the IDX policy."Acknowledging NAR's statement, State-Wide MLS will support this position until the model rules are officially modified by NAR to permit the display of IDX listing content via social media applications. Of note, said position would not preclude you from displaying those properties listed by you on your own social media page(s)..."

I’m baffled on this one.  Facebook being the destination of choice for many onliners, including myself, you would think this is a no brainer, but welcome to Bizarro World, “for those that not familiar with Superman, is a fictional planet in the DC comics universe where backward versions of Superman, Lois Lane and their children live.”




My local Rhode Island MLS at the present time is not allowing it’s members  to display properties using the idx feed on their facebook pages/profiles that mls member manage and control. What is the difference if it is on the member’s websites or a different platform, as long as it is controlled an maintained by a mls member and the Facebook Application developer signs an IDX agreement that he will abide by the policies an rules.

What’s your opinion on my  RI MLS members NOT being able to use idx property search on their facebook pages and profiles that they manage and control?

The funny thing is that my local mls is allowing idx data to be displayed on mobile application. From their definition would not that be considered not an “idx website” too.  Where does it state in the idx policy that a mobile platform can be used? I can’t see why this can't be determined at the local level & let the members decide? If it is acceptable for the mobile application why can it be used on the facebook platform? If our members want to be able to do this, it is clearly in the local mls discretion to allow it.  Other Mls systems are allowing it such as MA MLS Pin, NH, CT, SC that I’m aware of.

If your MLS is allowing it leave me a comment. Would love to hear your thoughts and inputs. If you’re a RI Realtor email them and voice your opinion that their delay in making a decison on this issue will effect your future business. Feel free to re blog or tweet this blog.

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Rainmaker
72,017
Glenn Ritchie
First Team Real Estate - Fullerton, CA
Realtor - The OC.

Hello Mark, It seems to me as it's double standard with the MLS in your area. Hope you get it sorted out before the market gets even better. What's this, one can use on the mobile platform, makes no sense to me.  

Feb 04, 2011 12:55 AM #1
Rainmaker
359,837
J. A. Michail
Real Property Management of Sarasota & Manatee - Sarasota, FL
Real Property Management of Sarasota & M

I don't see what the difference is where you display them.

Please think of me for your Sarasota & Manatee County Florida referrals!

Feb 04, 2011 01:10 AM #2
Rainmaker
32,918
Mark Corbett
The Buyer's Choice - Providence, RI

Glenn, Thank you for the comment, It does sound like it.

Sara Mana, Thank you, I would think any broker or seller would be delighted futher exposure for their listings

Feb 04, 2011 01:21 AM #3
Rainmaker
129,542
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI
Maureen

This is the first time I've heard of the facebook option.  I'll check with my MLS and report back.

Feb 04, 2011 04:30 AM #4
Rainer
15,055
Jimmy Mackin
Boston, MA

Hi Mark,  this is a great post.  

Here are the facts 

  • 610,000,000 people are on Facebook
  • Average users spends more than 7 hours per month on Facebook
  • 70% of all US web users on are Facebook
  • Over 80% of comscores top 100 sites use Facebook Connect 
Simply put - Facebook is the web.  To deny agents the ability to market their listings to consumers on the "web" is nothing short of insanity. 

Different MLS's interpret this different ways....let's hope they get it together here soon.  

Jimmy Mackin
www.Facebook.com/themlsapp 


 

 

 

Feb 04, 2011 07:34 AM #5
Rainmaker
32,918
Mark Corbett
The Buyer's Choice - Providence, RI

Maureen, Hopefully your mls will allow it. What's the temperature in Hawaii?

Jimmy, your statistics are right on, Just to point out that they will allow us to post our own company listings, but not the idx feed of the other mls members listings. Consumers want to search all properties not just my listings. I think my MLS has a conflict of interest, since they also run a property search website that generates revenue for them with paid ads at http://www.riliving.com. Maybe they are concerned of the effect it will have if they allow members to use it on facebook? Funny thing is they do have a facebookpage at http://www.facebook.com/pages/Statewide-MLS-of-Rhode-Island-Inc/158928807453293

Feb 04, 2011 09:12 PM #7
Rainer
15,055
Jimmy Mackin
Boston, MA

Hi Mark, 

I take issues when an MLS financial interest conflict with an agents ability to market their business.  

 

Thanks for bringing some light to this issue 

Feb 04, 2011 10:30 PM #8
Anonymous
Ed Hudson

Mark,


This should not be a big surprise to anyone. Realtor services have, historically, lagged behind technology. Don't understand why... it's just how it is.  Hopefully your MLS will get their head out of the sand and catch up with the times. Anyone who refuses to accept Facebook as a KING SIZED marketing option is just living in the past!

Feb 05, 2011 04:09 PM #9
Rainmaker
184,784
Kathleen Ann Pacheco-Corbett
(FIRST Exclusive Buyer's Office Providence-RI) - Providence, RI
Realtor, RI-MA, CEBA, Master, e-Pro, ABR, ABRM, GR

Several of your comments above bring attention to reasons why our MLS is refusingto allow us to use the IDX on Facebook. I agree that MLS has a conflict with RIliving and should be helping its paid members to promote their businesses using the current tools available as FACEBOOK.

Feb 06, 2011 12:22 AM #10
Rainmaker
297,251
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Great topic here, Mark. I saw a video on Tech Savvy about this awesome product and not only is it not available in my market, our local MLS is notorious for not sharing their data. The brokers here like to keep control of the data and constantly deny requests for outside companies to use it. It is very frustrating to say the least. BTW, I just "followed" you on Twitter so we can communicate there as well.

Feb 06, 2011 02:17 PM #11
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Rainmaker
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Mark Corbett

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