Facebook: Get your visitors to land where you want them

By
Services for Real Estate Pros with D3 Interactive Marketing

Did you know that when your Facebook visitors come to your business page, they don't have to land on the wall?  In fact, I seldom suggest having visitors land there.  Why?  You don't control the formatting or the message they receive as their FIRST IMPRESSION.  I suggest controlling where they land through the use of tabs.

Most already know what a Facebook tab is so I am going to skip that portion of the lesson to keep this short and sweet.  To change the landing tab.

  1. Go to your facebook business page and click Edit Page.
  2. Go to Manage Permissions
  3. 6 lines down it says Default Landing Tab.  Pick your poison.
  4. Click save Changes.

You now control the first impression a user gets when they come to your Facebook Business Page.

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Topic:
Real Estate Sales and Marketing
Groups:
Facebook Tips
Online Marketing Help Center
Rainmaking - Internet Marketing Strategies
Social Media Marketing
Facebook Fanatics
Tags:
facebook
online marketing
marketing
social media

Comments 12 New Comment

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Rainmaker
320,288
Don MacLean
Realtor - Homes For Sale - Franklin MA
Simolari & MacLean REMAX EXECUTIVE REALTY

Learn something new everyday

Thanks I'll have to check it out

Enjoy the day

February 08, 2011 09:06 AM
Rainmaker
195,641
Samantha Smith
Sam I Am, d+b Real Estate, Lake Ray Hubbard Realto
214.422.0729 www.SamIAmHouses.com

Great tip ... THANKS! I'm off to do it now :)

February 08, 2011 09:13 AM
Ambassador
923,711
Amanda and Jared Christiansen, YOUR Fort Wayne Realtors
Century 21 Bradley.
Century 21 Bradley (260)704-0843

Interesting.  I'll have to check that out even though I don't use my business page much.

February 08, 2011 02:52 PM
Rainmaker
205,571
Erby Crofutt
The Central Kentucky Home Inspector, Lexington KY
B4 U Close Home Inspections&Radon Testing (www.b4uclose.com)

Done.  Thanks for the tip.

February 09, 2011 07:07 AM
Rainmaker
321,415
Laura Sargent
Carolina One Real Estate

Wow!  Thanks for sharing as I'd never thought about it and I totally see your point!

February 09, 2011 11:39 AM
Rainer
69,339
Chris Mayr
D3 Interactive Marketing

Laura - It is great to manage the first impression that users get to your facebook page just as you would if they opened the door to your office.

February 09, 2011 02:59 PM
Rainer
26,253
Lydia Lucas
Prudential CT Realty

Thanks for the tips, Chris! I need to start working on my Facebook business page. This kind of stuff inspires me :)

February 09, 2011 09:08 PM
Rainmaker
312,353
Lori Churchill Cofer
Realtor - 509-330-0086 - Pullman, WA
Beasley Realty

Chris,

I agree...I prefer to have mine land on a welcome tab.  Thanks for sharing!  This post is featured on facebook fantatics

February 14, 2011 11:35 PM
Rainer
33,204
Lourdrie "Lou" McNamee
Realtor - Lakewood/Long Beach CA
Coldwell Banker

Chris,

Just went to my business facebook page to change my landing tab, but not sure which one to choose.  I don't have an impression tab, right now it's defaulted for the "wall". 

February 16, 2011 10:38 AM
Rainmaker
112,103
Ray Mikus
Green Means Go!
Green Light Real Estate

Chris--Helpful.  Man, there's a lot to learn about Facebook...

February 19, 2011 09:48 PM
Rainer
164,546
Trang Beuschlein
Campbell CA Real Estate - Campbell CA Homes for Sa
Homes for Sale in Campbell CA- Broker-BKR Realty

Chris, just changed it to my "info" page.  Thanks for the mini lesson.

May 27, 2011 05:32 PM
Rainer
75,545
Moneycorp USA
The Trusted Industry Leader in Foreign Exchange

I would apply this info you have shared.

Do you have a facebook page? Mine is http://www.facebook.com/pages/Moneycorp-Inc/145433645530538 

Others could also like my page and I would be glad to give you back the favor.

September 14, 2011 12:14 AM
Anonymous
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Rainer
69,339

Chris Mayr

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