Marketing Yourself.....Those Are Big Shoes To Fill....Do It Right And You'll Make Money!!

By
Managing Real Estate Broker with RE/MAX Executive Realty

We're continually discussing online marketing and all of its advantages, but we rarely reference print advertising.  When I refer to print advertising, it's not necessarily newspaper ads or homes magazine advertising.  I am a promoter of a printed item called the "personal brochure."

I just did a post about resumes, and the personal brochure is nothing more than a brief, bird's eye view of your real estate achievements described in a professionally printed marketing booklet.  It's a great way to market yourself to those who may not be computer literate; or to sellers who have an expired listing and you need to act quickly; or to fsbo's who need to know what you do for marketing that they are not capable of doing.  The personal brochure is a way to introduce "YOU."

The way an agent markets himself/herself is a reflection of how that agent will market a home.  If you are asking for the opportunity to make a listing presentation, you should be prepared with a marketing material that will impress them.  This marketing piece should make them want to see and hear more about what you do that will assist them in the sale of their home.

The Kuney-Todaro Team has a personal brochure for resale home owners and another one for builders.  We have used the new construction brochure to market ourselves to banks for their failed subdivisions, and we have one contract signed for subdivision #5 in Franklin.  We also use it as part of our listing package when making a presentation to a builder to market his subdivision.  Marketing to a builder and marketing to a homeowner are two very different scenarios.

There is still a need for print advertising.  Producing a sample of your marketing brochure is a powerful way to introduce yourself as a marketing agentDo it right, and it will work for you!!!

 

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Topic:
Real Estate Sales and Marketing
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personal brochure to market yourself

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Rainmaker
1,931,031
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Peggy....that's interesting.....CA always goes first.....I have my brochure in a pdf also to email if the recipient is out of the area....

February 09, 2011 07:23 PM
Rainmaker
404,880
Ellen Caruso
Daniel Gale Sotheby's International Realty

Barbara, Your the second one giving me this message today, and funny because I want a creative/design job again. Not that I don't like RealEstate, but you know AR has been my creative outlet and I miss what I love to do.

February 09, 2011 08:19 PM
Rainmaker
1,931,031
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Ellen....there are people on AR who are looking for help with putting together a presonal brochure.....maybe you can put a pricing package together and get creative....write a post about it.....

February 09, 2011 08:40 PM
Rainmaker
482,948
Frank & Karen Baker
Professional Help with Rapid Responses...
Sunset Beach and Beyond Realty

Barb ~ Interesting, the brochure can focus on what you have to offer, your accomplishments ...hmm

February 09, 2011 09:23 PM
Rainer
106,511
TERI LINDSAY
STAGELIGHT HOME STAGING CO.

Just finished a "rack card" for my new business, and to introduce my new brand: "MOJAVE STYLE"! Printed 2 sided "brochure" to leave with Realtors, to "hand-off" to their clients needing my services. I used Vistaprint and did it myself.... it was time consuming, but I enjoyed the graphic art design side of it.  Should be here in a few days...... printed marketing tool...

February 09, 2011 11:58 PM
Rainmaker
1,931,031
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Frank and Karen....that's what a brochure does....it tells everyone about what you do and what you did....

Teri....that sounds great....that's the purpose of a brochure.....market yourself.

February 10, 2011 05:30 AM
Rainmaker
1,563,549
Debbie Gartner
The Flooring Girl - Westchester hardwood flooring
Floor Coverings International Westchester NY & Stamford CT

Great post, Barbara.  Your team has amazing results so wonderful to promote tha in a brochure as well as everywhere.  I'm sure it's very impressive.

February 10, 2011 06:28 AM
Rainer
276,790
Kathryn Maguire
Serving Chesapeake, Norfolk, VA Beach
GreatNorfolkHomes.com (757) 560-0881

I have a personal brochure and have used it for years.  It is a great way to represent yourself either as an introductory piece or something to leave behind.

February 10, 2011 07:12 AM
Rainmaker
1,931,031
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Debbie.....I'm sure you have one for yourself and your company......if not, you should.....

Kathryn....it is truly a great way to professionally promote yourself.....it doesn't surprise me that you have one...

February 10, 2011 07:17 AM
Ambassador
1,452,280
Michael Thornton
Home Inspector - Nashville, TN area - 615.661.0297
Complete Home Inspections, Inc.

Barbara, today I need to "hit it". Took a sick day yesterday and got behind...

February 10, 2011 07:51 AM
Rainmaker
1,931,031
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Good morning, Michael....are you still trying to fill those big shoes?????  don't try so hard, Michael.....

February 10, 2011 07:53 AM
Anonymous #38
Anonymous
Anonymous

Barbara, I still believe in print advertising.  I think personal brochures are great.

February 10, 2011 08:01 AM
Rainmaker
714,035
Jackie Connelly-Fornuff
Century 21 AA Lindenhurst NY
Long Island NY Real Estate Agent

Hi Barbara, I have a personal brochure. I send it when I mail letters to expireds. I got 4 expired listings in the last 2 months. I was hired on the spot with all 4. It works for me.

February 10, 2011 08:10 AM
Rainmaker
1,931,031
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Kimberly.....I'm sure you have one....I think it's great too....

Jackie....congratulations.....you should write a post about that.....it's a great way to show agents how an active agent uses a personal brochure to close business.....I think it's fantastic.....I never understood why everyone does not have one to use.....

February 10, 2011 08:16 AM
Rainmaker
495,659
Lori Cain
Midtown Tulsa Real Estate Top Producer
Chinowth & Cohen Realtors

Hmmm . . . I don't have one, but I definitely see the benefits. Will add this to my March "to do" list. Would love to see some samples!

February 10, 2011 10:41 AM
Ambassador
1,877,278
Chris Ann Cleland
Associate Broker, Northern VA
Long & Foster REALTORS®, Gainesville, VA

I have never taken the time to do a brochure like that, but I should take the time and just do it already.  Would be great to have handy.  Says a lot more than a business card ever could.

February 10, 2011 10:57 AM
Rainmaker
1,931,031
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Lori.....I'll email you one....

Chris Ann.....it's sooooo much more than a business card.....it's an instant presentation of your life in real estate....

February 10, 2011 11:14 AM
Rainmaker
286,749
Susan Morrison
RE/MAX Executive Realty

I will need to create a personal brochure for myself very soon.

February 10, 2011 02:38 PM
Rainmaker
1,931,031
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

yes, you should....

February 10, 2011 03:26 PM
Rainmaker
432,976
Lana Robbins Realtor ® Licensed Real Estate Broker
Tampa Bay, Florida Real Estate
Aloha Kai Real Estate

Hi Barbara. I used a template from MS Office online to make personal brochure. They make it easier.

February 10, 2011 11:04 PM
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Rainmaker
1,931,031

Barbara Todaro

"New Franklin MA Homes"
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