Marketing Yourself.....Those Are Big Shoes To Fill....Do It Right And You'll Make Money!!

By
Managing Real Estate Broker with RE/MAX Executive Realty

We're continually discussing online marketing and all of its advantages, but we rarely reference print advertising.  When I refer to print advertising, it's not necessarily newspaper ads or homes magazine advertising.  I am a promoter of a printed item called the "personal brochure."

I just did a post about resumes, and the personal brochure is nothing more than a brief, bird's eye view of your real estate achievements described in a professionally printed marketing booklet.  It's a great way to market yourself to those who may not be computer literate; or to sellers who have an expired listing and you need to act quickly; or to fsbo's who need to know what you do for marketing that they are not capable of doing.  The personal brochure is a way to introduce "YOU."

The way an agent markets himself/herself is a reflection of how that agent will market a home.  If you are asking for the opportunity to make a listing presentation, you should be prepared with a marketing material that will impress them.  This marketing piece should make them want to see and hear more about what you do that will assist them in the sale of their home.

The Kuney-Todaro Team has a personal brochure for resale home owners and another one for builders.  We have used the new construction brochure to market ourselves to banks for their failed subdivisions, and we have one contract signed for subdivision #5 in Franklin.  We also use it as part of our listing package when making a presentation to a builder to market his subdivision.  Marketing to a builder and marketing to a homeowner are two very different scenarios.

There is still a need for print advertising.  Producing a sample of your marketing brochure is a powerful way to introduce yourself as a marketing agentDo it right, and it will work for you!!!

 

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Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Be The Best In Your Field
New Home Construction Selling Information
RE/MAX Active Rain Bloggers
BananaTude
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personal brochure to market yourself

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Ambassador
1,804,020
Chris Ann Cleland
Associate Broker, Northern VA
Long & Foster REALTORS®, Gainesville, VA

I have never taken the time to do a brochure like that, but I should take the time and just do it already.  Would be great to have handy.  Says a lot more than a business card ever could.

February 10, 2011 10:57 AM
Rainmaker
1,824,328
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Lori.....I'll email you one....

Chris Ann.....it's sooooo much more than a business card.....it's an instant presentation of your life in real estate....

February 10, 2011 11:14 AM
Rainmaker
283,741
Susan Morrison
RE/MAX Executive Realty

I will need to create a personal brochure for myself very soon.

February 10, 2011 02:38 PM
Rainmaker
1,824,328
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

yes, you should....

February 10, 2011 03:26 PM
Rainmaker
421,097
Lana Robbins Realtor ® Licensed Real Estate Broker
Tampa Bay, Florida Real Estate
Aloha Kai Real Estate

Hi Barbara. I used a template from MS Office online to make personal brochure. They make it easier.

February 10, 2011 11:04 PM
Anonymous
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Rainmaker
1,824,328

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.