Marketing Yourself.....Those Are Big Shoes To Fill....Do It Right And You'll Make Money!!

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763

We're continually discussing online marketing and all of its advantages, but we rarely reference print advertising.  When I refer to print advertising, it's not necessarily newspaper ads or homes magazine advertising.  I am a promoter of a printed item called the "personal brochure."

I just did a post about resumes, and the personal brochure is nothing more than a brief, bird's eye view of your real estate achievements described in a professionally printed marketing booklet.  It's a great way to market yourself to those who may not be computer literate; or to sellers who have an expired listing and you need to act quickly; or to fsbo's who need to know what you do for marketing that they are not capable of doing.  The personal brochure is a way to introduce "YOU."

The way an agent markets himself/herself is a reflection of how that agent will market a home.  If you are asking for the opportunity to make a listing presentation, you should be prepared with a marketing material that will impress them.  This marketing piece should make them want to see and hear more about what you do that will assist them in the sale of their home.

The Kuney-Todaro Team has a personal brochure for resale home owners and another one for builders.  We have used the new construction brochure to market ourselves to banks for their failed subdivisions, and we have one contract signed for subdivision #5 in Franklin.  We also use it as part of our listing package when making a presentation to a builder to market his subdivision.  Marketing to a builder and marketing to a homeowner are two very different scenarios.

There is still a need for print advertising.  Producing a sample of your marketing brochure is a powerful way to introduce yourself as a marketing agentDo it right, and it will work for you!!!

 

Posted by

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Team Leader of The Kuney-Todaro Team

308 W. Central St

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

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                               All Rights Reserved

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Rainmaker
2,148,810
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Peggy....that's interesting.....CA always goes first.....I have my brochure in a pdf also to email if the recipient is out of the area....

Feb 09, 2011 07:23 PM #27
Rainmaker
405,696
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Barbara, Your the second one giving me this message today, and funny because I want a creative/design job again. Not that I don't like RealEstate, but you know AR has been my creative outlet and I miss what I love to do.

Feb 09, 2011 08:19 PM #28
Rainmaker
2,148,810
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Ellen....there are people on AR who are looking for help with putting together a presonal brochure.....maybe you can put a pricing package together and get creative....write a post about it.....

Feb 09, 2011 08:40 PM #29
Rainmaker
502,044
Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

Barb ~ Interesting, the brochure can focus on what you have to offer, your accomplishments ...hmm

Feb 09, 2011 09:23 PM #30
Rainer
106,944
TERI LINDSAY
Reno, NV
STAGELIGHT HOME STAGING CO.

Just finished a "rack card" for my new business, and to introduce my new brand: "MOJAVE STYLE"! Printed 2 sided "brochure" to leave with Realtors, to "hand-off" to their clients needing my services. I used Vistaprint and did it myself.... it was time consuming, but I enjoyed the graphic art design side of it.  Should be here in a few days...... printed marketing tool...

Feb 09, 2011 11:58 PM #31
Rainmaker
2,148,810
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Frank and Karen....that's what a brochure does....it tells everyone about what you do and what you did....

Teri....that sounds great....that's the purpose of a brochure.....market yourself.

Feb 10, 2011 05:30 AM #32
Rainmaker
1,772,623
Debbie Gartner
Floor Coverings International - Westchester NY & Stamford CT - White Plains, NY
The Flooring Girl - Westchester hardwood flooring

Great post, Barbara.  Your team has amazing results so wonderful to promote tha in a brochure as well as everywhere.  I'm sure it's very impressive.

Feb 10, 2011 06:28 AM #33
Rainer
276,890
Kathryn Maguire
GreatNorfolkHomes.com (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach

I have a personal brochure and have used it for years.  It is a great way to represent yourself either as an introductory piece or something to leave behind.

Feb 10, 2011 07:12 AM #34
Rainmaker
2,148,810
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Debbie.....I'm sure you have one for yourself and your company......if not, you should.....

Kathryn....it is truly a great way to professionally promote yourself.....it doesn't surprise me that you have one...

Feb 10, 2011 07:17 AM #35
Ambassador
1,604,556
Michael Thornton
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspector - Nashville, TN area - 615.661.0297

Barbara, today I need to "hit it". Took a sick day yesterday and got behind...

Feb 10, 2011 07:51 AM #36
Rainmaker
2,148,810
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Michael....are you still trying to fill those big shoes?????  don't try so hard, Michael.....

Feb 10, 2011 07:53 AM #37
Anonymous
Anonymous

Barbara, I still believe in print advertising.  I think personal brochures are great.

Feb 10, 2011 08:01 AM #38
Rainmaker
746,606
Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

Hi Barbara, I have a personal brochure. I send it when I mail letters to expireds. I got 4 expired listings in the last 2 months. I was hired on the spot with all 4. It works for me.

Feb 10, 2011 08:10 AM #39
Rainmaker
2,148,810
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Kimberly.....I'm sure you have one....I think it's great too....

Jackie....congratulations.....you should write a post about that.....it's a great way to show agents how an active agent uses a personal brochure to close business.....I think it's fantastic.....I never understood why everyone does not have one to use.....

Feb 10, 2011 08:16 AM #40
Rainmaker
506,537
Lori Cain
Chinowth & Cohen Realtors - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

Hmmm . . . I don't have one, but I definitely see the benefits. Will add this to my March "to do" list. Would love to see some samples!

Feb 10, 2011 10:41 AM #41
Ambassador
2,033,343
Chris Ann Cleland
Long & Foster REALTORS®, Manassas, VA - Bristow, VA
Associate Broker, Northern VA

I have never taken the time to do a brochure like that, but I should take the time and just do it already.  Would be great to have handy.  Says a lot more than a business card ever could.

Feb 10, 2011 10:57 AM #42
Rainmaker
2,148,810
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Lori.....I'll email you one....

Chris Ann.....it's sooooo much more than a business card.....it's an instant presentation of your life in real estate....

Feb 10, 2011 11:14 AM #43
Rainmaker
290,999
Susan Morrison
RE/MAX Executive Realty - Franklin, MA

I will need to create a personal brochure for myself very soon.

Feb 10, 2011 02:38 PM #44
Rainmaker
2,148,810
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

yes, you should....

Feb 10, 2011 03:26 PM #45
Rainmaker
443,050
Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Tampa Bay, Florida Real Estate

Hi Barbara. I used a template from MS Office online to make personal brochure. They make it easier.

Feb 10, 2011 11:04 PM #46
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