Facebook Rolls Out Changes to Pages - What You Need to Know!

By
Real Estate Broker Owner with City Realty, Inc. - Olympia, WA 24805
http://actvra.in/5gG

Today Facebook rolled out a new look for Pages that matches the recent changes to user profiles. However, for page owners the changes include some awesome new tools for your marketing toolbelt! Here is a look at the new Pages, with a few of the important changes highlighted:

 

Facebook changes the look of Pages

 

The changes will fully go into effect on March 1st, but page owners can choose to upgrade to the new layout starting today. I highlighted several of the key features in the screenshot above, but I would encourage you to sign on and take the tour of the new features to see how you can put them to use in your business! Here is a look at the changes I highlighted in my screenshot:

 

Use Facebook as your Page

This is by far the most exciting change with the new Pages. This option allows you to navigate Facebook as your page, rather than your personal profile. This is a huge opportunity to earn "sweat equity" on Facebook. You can now visit other pages and comment on their posts as your page. Why is this important? You can gain easy exposure to your brand simply by participating on other relevant pages. You can imagine the added exposure you can earn for your page by adding this to your Facebook strategy! Be careful not to be too spammy though, or you will do more harm than good...

Customize your Photo Display

Like your profile, your page now features 5 photos at the top of the page. You can control which photos are featured by tagging your page in photos. I can see the potential for an easy "featured listings" display! I upgraded to the new page layout today and I'm running a contest for my fans to submit their best photos of the area, then I will hold a round of voting and feature the winning photos at the top of my page. This is yet another opportunity to engage your fans or promote your brand.

Feature Pages 'Liked' by your Page

If you are a Facebook addict and have multiple pages tied to your business or community, this is a great way to cross market your efforts. You can select which pages are featured on the side of your page so they experience a boost in exposure...for FREE! To do this, click on 'Edit Page', then select 'Featured' from the side menu, then choose the first option to 'Add Featured Likes'. You can feature any 3 pages that your page has 'Liked'.

Change the Category of your Page

You are still locked in to your page name, but now you can at least change the category your page fits in. The new Pages make it easy to do this when you click 'Edit Page'. Try out several categories until you find the one that best captures the information you want to share about your page.

 

The only thing I'm not as excited about is that any custom tabs are now not as prominently displayed. They are still easily accessible right under your profile photo, but they aren't quite as eye-catching as the old tabs above your wall.

Do you like the new layout to Facebook Pages?

Do you have any thoughts on how the changes will impact your Facebook strategy?

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Topic:
Real Estate Sales and Marketing
Groups:
Facebook Fanatics
Facebook Tips
Rainmaking - Internet Marketing Strategies
Real Estate Technology
Social Media Marketing
Tags:
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Rainmaker
1,086,436
Tom Arstingstall
General Contractor, Sacramento, CA - 916-765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366

Great Post Mike. I agree that the biggest advantage of this change is the use of "Use Facebook as Your Page". To often I did not comment as a personal profile, and would have loved to as a contractor.

Thanks again

February 12, 2011 10:39 AM
Rainer
178,776
Billie Hillier
Savvy Home Realty Solutions
Hillier Real Estate

Facebook keeps getting better and better. One day, it and the iPhone will rule the world. LOL

February 12, 2011 11:39 PM
Rainmaker
49,067
Mike Barrett

@MIKE- I think that it is a very cool layout, I have been playing around with it for the last couple days. One app I use for my page is RSS Graffiti, it is pretty cool to link my blog and Twitter feeds to my fan pages.

@MikeBarrett425

February 15, 2011 10:31 AM
Rainmaker
296,575
Jean-Paul Peron
Carova Beach - Living & Working in 4-Wheel Drive
The Outer Banks Real Estate Copmpany

THANX! You tips have helped me A LOT!

February 16, 2011 06:39 AM
Rainmaker
271,914
Eva Aliaga
South Florida Real Estate - Boca Raton Real Estate
Keller Williams Realty Boca Raton IdealFloridaLiving.com

Hi Mike, just noticed this the other day, I have a few pages I did upgrade some to see what were the options before I change all of them. I like that now you can get notifiations and post in other pages as your page.

February 17, 2011 09:27 PM
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Mike Conner

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