Your Blog Post: A One Night Stand or Marriage Material?

By
Real Estate Broker/Owner with Star View Real Estate CO: II100035296

Cameron & Emily Does your blog post represent a one night stand or marriage material?  In other words, does it have long term potential?   Over the last couple of days, we've considered the importance of catchy titles and personality.  Thank you to everyone that has given me wonderful feedback and food for thought.

Ultimately, we have to decide, BEFORE we dress up our blog post and send it out to into the world, what our goal ultimately is.  Do we want our dear little post to shine in the spotlight for the one day?  Or do we want our post to have some long term potential? 

I'll be honest.... the racy, sexy little post will attract attention.  It's fun.  It may be the life of the Active Rain Party for a day or so.  While the other posts which are full of wisdom and insight are much more modest in comparison.  The more modest posts may not attract lots of comments.   Yet in the long run, the more modest types of posts have qualities that WILL cause them to be appreciated in the long run.     

Overtime, I've figured out that not all of my posts that I care about will be appreciated by the Active Rain network.   For example, posts about things that are highly local in nature - local politics, places and art generally will NOT generate a lot of comments.  Every so often, I can figure out how to put a slant on it that will make the post a little more universally appealing.  A great example of this is my post earlier this week about the The Big Sweep - the giant broom and dust pan that I was not allowed to fondle or caress, according to the plaque.  That post was an exception.   

Now here is the good news for the "modest" posts:  The other day I discovered the "Statistics" button/link on the left hand side of my Active Rain Home page.  Not only did the information displayed take me down memory lane, the numbers document the difference between the one night stand posts and the other posts.   For each post of mine, the statistics page showed:  

  • How many comments
  • The number of views
  • How many clicks (Clicks are the number of times that someone actually opened the post)

I felt like a proud mama as I saw that the number of comments do not correlate to the number of actual clicks on the post over time.  (It's also very exciting to see how much more traffic Active Rain is generating now compared to 2007 and 2008.)   

I have no clue which posts that my great buyers and seller's that I acquired through Active Rain actually read.  Regardless, I am exceedingly proud to say that of my top three of my four tops posts, from a click standpoint, were posts that meant something to me.  None of my top long term posts were "featured posts."    

1)      I am most pleased to see that a post about about a local artist's work that I profiled was in the top three.    http://activerain.com/blogsview/634623/pride-and-spirit-the-glue-that-binds-us-together. This post has had roughly 1,400 clicks even though it only received 10 comments.

2)      http://activerain.com/blogsview/372209/neutral-or-colors  This post discussed a listing of mine.  The main topic was paint colors.  It has had over 4,000 clicks.

3)       http://activerain.com/blogsview/622412/getting-squashed-while-taking-pictures-of-the-brazos-river.  I'm not exactly sure why this one has generated 1,900 views, but it has.  Maybe pictures of the Brazos River are in short supply????  I did risk my life taking the pictures.      

On the other hand, my fun posts that represented the "one night's stands" received less than 450 total clicks combined over the last few years even though they had the highest number of comments.   (For any long timer's that might be reading this - my infamous porta-potty post has displayed longevity with over 900 clicks! http://activerain.com/blogsview/611138/new-homes-porta-potties-localism-art-perspectives

So.....to summarize:  1) Figure out what you are trying to accomplish when you write a post.  Short term or long term success?  2)  Be yourself.  Let your personality shine through.  3)  Use catchy yet descriptive titles. Cam & Emily   

If you have written about something that is important to you, remember that the number of comments you receive DOES NOT reflect the long term value of your post. 

Thanks for reading this and I will see you around in the Rain. 

 

Note:  Photos are of Cameron, my grandson and Emily, my Dad's blue heeler.  I think they have long term potential. 

 

 

 

Photographed,

written and posted by

Sondra Meyer CPA/Real Estate Broker

Star View Ranch, Real Estate & Financial Advisory Services

979-575-2700

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Larry & Jacque Ficek 11/23/2011 11:49 PM
Topic:
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Show All Comments
Rainmaker
294,967
Mahesh Mike Patel
First Team Real Estate - Anaheim Hills, CA
Call Me And Consider It Done!

Nice post Sondra. Makes a lot of sense. I wonder what the Aactive rain views and clicks are...?

Feb 23, 2011 10:36 PM #12
Ambassador
1,550,272
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Very well written post Sondra. Congratulations on your feature. I think it all has to do with Emily and Cameron myself <smile>

Feb 23, 2011 10:51 PM #13
Rainmaker
230,500
Gary & Melynda Wolter
Iowa Realty - Cedar Rapids, IA
Wolter Team Realtors, CRS 319-350-7901

Sometimes we are in the mood for a "quicky." Its all about what you have to say that day right?

Feb 24, 2011 01:00 AM #14
Rainmaker
654,112
Evelyn Kennedy
Gallagher & Lindsey, Alameda, California - Alameda, CA
Alameda, Real Estate, Alameda, CA

Sondra:

I had forgotten about the statistics.  Thanks for the reminder and the cleaver post. 

Feb 24, 2011 01:22 AM #15
Rainer
157,536
Anthony Daniels
Coldwell Banker - San Francisco, CA
SF Bay Area REO Specialist

Gotta love Australian Cattle Dogs for their high coolness factor.  English bulldogs and Jack Russells too.

Feb 24, 2011 02:20 AM #16
Rainmaker
101,246
Brandon & Grace Yee
Chase International - South Lake Tahoe, CA
Lake Tahoe Real Estate

Hi Sondra,

OMG, your grandson is a CUTIE!!  I can not believe that is your grandson, I thought that was your son.  You look great for a grandma.  You go Girl!

Thank you for sharing your thoughts and suggestions.  BTW, clever title.

Cheers from Lake Tahoe,
~Grace Yee

Feb 24, 2011 03:15 AM #17
Ambassador
1,649,091
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

There is a difference who you are writing for. . I have posts with thousands of clicks with one or two comments. .I figured, I have a better chance to monetize my blog by writing for the public and not other agents.

Feb 24, 2011 06:37 AM #18
Rainmaker
348,792
Sondra Meyer
Star View Real Estate - Colorado Springs, CO
Colorado Horse Property Specialist

Good morning everyone!  Thank you for all of your comments!    I especially love the comments about Cam and Emily as they are dear to my heart.  I agree with what each of you has said.   I hope you all don't mind, but time is limited and I'm really interested in seeing what you have written, so I'm going to leave this reply comment short.  See you in the Rain. 

Feb 24, 2011 06:46 AM #19
Ambassador
1,550,849
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

We have to recognize which audience is more important. The audience that comments, which is our AR peers, may send us a referral if we are consistent in our content. The audience that clicks through to read is the audience that will call us for help in buying and selling. Comments are nice, but the business is what keeps us going.

Feb 24, 2011 06:48 AM #20
Anonymous
Anonymous
Anonymous

Sondra,

The "purely-business" posts do get read much more but I think readers also like a party post now and again.  Love your title!

Feb 24, 2011 09:47 AM #21
Ambassador
1,096,355
Bryan Robertson
Catarra Real Estate, Inc - Los Altos, CA
Broker, Author, Speaker

I've noticed the exact same thing.  It used to bug me that articles I wrote for AR members only would sometimes get a few views and articles posted to the public/hyperlocal would get hundreds.  These days I realize that the public posts are the ones that count.

Feb 24, 2011 09:52 AM #22
Rainmaker
349,693
Karen Feltman
Cedar Rapids/Iowa City, IA Skogman Realty - Cedar Rapids, IA
Relocation Specialist
Sometimes we just need to know why we are writing. If it is directed at the members only, it is a different spin and appeal.
Feb 24, 2011 10:23 AM #23
Rainmaker
150,883
Aaron Seekford
Arlington Realty, Inc. - Arlington, VA
Arlington VA Homes 703-836-6116

Great tips. My best post to date appeared to be a racist post, but was really about iPhones. Lure them in with the titles!

Feb 24, 2011 10:45 AM #24
Rainer
263,975
Richard Bazinet /MBA
Realty ONE Group - Scottsdale, AZ
Phoenix Scottsdale Real Estate

Hi Sondra, I enjoyed reading your post. Very good advice. I think too many people try to hard at writing their posts. But you are right - be yourself and think about the message or information you want to convey with catchy or interesting titles.

Great pics by the way.

Feb 24, 2011 10:50 AM #25
Rainer
90,309
Maya Swamy
Funds Available - Long Beach, CA
Ph.D. Long Beach, CA - fundsavailable.com

Thank you for changing my viewpoint about blogging - I was getting upset at how much silence I generated

Feb 25, 2011 09:24 PM #26
Ambassador
408,550
Mimi Foster
EPIC Real Estate Group - Colorado Springs, CO
Voted Colorado Springs Best Realtor

What a great post!  And what an absolutely clever way of portraying it!  And I am positively blown away by what an incredibly small world it is!  I am so excited to see your home one of these days, and tell you what I remember about what it used to be like.  My client bought it, fixed it, and then had a baby and they moved to a larger house.  But you got a great one, and I love the way your write!

Mar 28, 2011 11:20 PM #27
Rainmaker
455,440
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ
#ChandlerRealEstateAgent

Love the title of the post... amazing how much attention a title can draw!

Nov 23, 2011 11:52 PM #28
Rainmaker
160,602
Louise Thaxton
Fairway Independent Mortgage Corp Louisiana NMLS#2289 - Bossier City, LA
Military Mtg Specialist - 866-960-9115 VA FHA USDA NMLS 69996

I will have to check out the "statistics" info!  I glance at it occasionally but not regularly - thanks for a great post and cute grandson!

Nov 24, 2011 12:07 AM #29
Rainmaker
207,566
Larry & Jacque Ficek
Alaska Dream Makers - Wasilla, AK
Realtors - Wasilla Alaska

Hi there Sondra, we liked this one so much the first time that we snuck in a reblog tonight to dust it off.

Jacque & Larry

Nov 24, 2011 12:10 AM #30
Ambassador
672,676
Karen Crowson
Alain Pinel Realtors, Pleasanton, CA - Livermore, CA
Livermore Wine Country Homes
And yet, a blog without a lot of hits brought me a new seller client. conversion is the key.
Nov 24, 2011 12:10 AM #31
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Rainmaker
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Sondra Meyer

Colorado Horse Property Specialist
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