Is Blogging Becoming the CB Radio of the 21 Century -- Here Today, Gone Tomorrow?

By
Services for Real Estate Pros with William S. Cherry & No Co., Wealth Coach

Active Rain's membership of real estate professionals seems to be about 200,000.  I believe when I first joined up that there were about 50,000.

The other day I heard on Bloomburg News that bloggers are leaving that practice by the droves, now favoring posting their thoughts on Facebook and Twitter. 

Apparently posters are finding they are getting their messages out to more people, and a more focused group of people.

The most hits I ever got on an Active Rain post was about 24,000.  It was a silly post about whether or not a person should consider getting a tattoo.  But for the first several of years, most of the time I got about 100 - 200 hits per blog post.

I wrote hundreds of Active Rain posts, mostly posts about a business I've been active in since 1964.  (Less than 1% throughout the US and Canada have been in it for as long as I have.)

One or two AR members have collected over 1 million AR points for their devoted participation.  I'm at 225,126.  I seem to remember that makes me the 3rd highest in Dallas...maybe 4th.

In my own case, maybe 15 times I had one of my posts "featured," but probably less. 

I never conquered the formula for writing about what readers would care enough about for the AR judges to think they should pick my post as a feature.

Everyone knows that the posts that are chosen to be "featured" seem to get zillions of hits and a half-zillion comments.  So everyone would like their post to be one of the ones picked; me, too.  It even adds encouragement in the writer's eyes to post more.

Recently I wrote about Dallas' elite area, Highland Park.  Someone found it, and it began being passed around among the Highland Park residents and other Realtors who serve the area, so it garnered about 700 hits. 

But in the main, for the last couple of years most of my AR posts have interested somewhere between 25 and 75 people; more toward the lower number than the higher one. 

And even then, it would be narcissistic for me to think everyone of the hits actually read the entire blog from beginning to end.  So maybe what I write is not of interest to many more people than just me.

And then there are the old friends, friends I made on AR that I don't hear from anymore.  How about Bill Roberts for an example? I miss them.

So even before the Bloomburg report, I had decided that blogging may be going the way of the CB radio.  Nevertheless, for whatever the reason, continuing to devote substantial time to developing an AR post may be fast approaching both uninspiring to this writer and an unprofitable use of his time.

BILL CHERRY, REALTORS

DALLAS - PARK CITIES

Since 1964

214 503-8563

 

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Show All Comments
Rainmaker
116,263
Jane Jensen
Century 21 New Millennium - Arlington, VA

Bill: I might suggest covering your bases. Set up your business facebook page, feed your blog to the page along with your twitter tweets (sounds funny just saying it). We can't possibly keep up with doing all of the social networking things individually so we need to find ways to consolidate out work so the information appears multiple places. Linked in is also a good place for visiibility. 

Feb 23, 2011 09:03 AM #1
Rainer
25,608
Justin Ochs
Diamond Ochs Enterprises - Nashville, TN
Real Estate Auctioneer

Well stated Bill.  I don't mind blogging, if the end result is an increase in business.  Here in the last few months I've opened and operated about 15 different social media outlets to take full advantage of the web.  Although I have seen and increase in website traffic, I'm still waiting for that traffic to convert into $$$.

I still believe there is no substitute for face-to-face networking and meetings, so I still attempt to spend a majority of my time there.

Feb 23, 2011 09:08 AM #2
Anonymous
Anonymous
Anonymous

Bill their is just so much going on in social media it is hard to keep up....I give a little to all and a lot to none....keeps me sane and still keeps my name out there in the Internet social experience world....Bloomberg News may be right but for now....blog away.

Feb 23, 2011 09:14 AM #3
Rainmaker
156,031
Suzanne Gantner
Sky Realty, Central Texas Real Estate - Round Rock, TX
GRI, E-Pro, SRES, SRS, ABR

I think it is just not blogging anymore, but a culmination of a whole social media package.  They were saying that 12 to 17 year olds aren't reading blogs anymore...thank goodness, that isn't my market..LOL I personally read blogs on AR and my personal websites only.  Apparently, other people such as buyers, when looking for towns, communities, homes do continue to read the blogs.  So blog away baby!! If nothing else, it is good theraphy.

Feb 23, 2011 09:28 AM #4
Rainmaker
93,009
Lorraine Sayer
Monument, Black Forest, Falcon, Fountain homes - Colorado Springs, CO
Realtor ABR,CDPE,GRI - Colorado Springs,CO RE/MAX

Bill I thought CBs were here to stay along with my 8track......heavy sigh.  Yup I wonder what is to become of the blog as more and more folks flood the arena.  It kind of pollutes the value.  I'm never quite on the cutting edge of the new stuff-it's an age thing:)  but I figure at least if I'm peddling I'm in the running.  Out here in the west we have a saying about bears: you don't have to be the fastest just not last!  Have a great week.  

Feb 23, 2011 10:31 AM #5
Ambassador
750,413
Steve Shatsky
Prudential Texas Properties - Dallas, TX
Dallas Real Estate & Short Sale Specialist (214)213-0340

Hi Bill... I don't think that blogging is going anywhere anytime soon.  It provides a different value proposition than Facebook or Twitter in my opinion.  But looking long term, who knows what will happen or how blogging may evolve?

Feb 24, 2011 11:27 PM #6
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Rainmaker
319,465

BILL CHERRY

William S. Cherry & No Co., Wealth Coach
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