Google Is Tweaking Again

By
Real Estate Agent with Coldwell Banker Residential Real Estate SL3277959

Google.com Search Results for Annapolis Maryland Real EstateGoogle Is Tweaking Again

This morning I woke to NRP an commentator discussing an Associated Press report that Google was tweaking again.

Google has tweaked the formulas steering its Internet search engine to take the rubbish out of its results. The overhaul is designed to lower the rankings of what Google deems "low-quality" sites.

The controversy surrounding the latest tweak is a Google algorithm change designed to rank sites that produce original content and information that Google considers valuable higher under the new approach.  According to Google they make four to five major changes and hundreds of minor changes each year.

Demand Media which operates sites like eHow.com could be affected by changes in ranking.  eHow.com is a content farm where contributors write articles on hot topics of interest.  Demand Media's business model makes money when it's content ranks high in search engine results and visitors follow the the links to read articles written by contributors whereby Demand Media garners advertising dollars from Internet ads displayed while visitors browse articles.

The impact on site ranking in search results for Demand Media's eHow.com is that Google could devalue sites Google perceives as producing cheap, abundant, mostly useless content.  Demand Media commented in the AP report that it didn't consider eHow.com an online "content farm" and defended the value of its content.

The controversy caught my attention since Google's change to its algorithm could affect search result rankings for posts found at ActiveRain as well as any other large content aggregator.  Does Google consider ActiveRain a "content farm" about real estate?  At stake here is the tremendous power that Google has to shape what we find when we search for something, from "how to bake a potato" to "real estate market conditions in Annapolis Maryland".  That's a tremendous amount of power on a global scale.  Let's hope that Google is wielding it responsibly.

Read the NRP news story as reported by the Associate Press at "Google Tweaks Search To Punish 'Low-Quality' Sites".

Google Is Tweaking Again

Posted by

Stephen Howell, Sales Associate, Coldwell Banker Residential Real Estate, Sarasota, FloridaIf you are interested in buying a home in Sarasota, Florida or the surrounding area and want to tour any property currently on the market, or if you have a home to sell in Sarasota, Florida and want a professional consultation on current market conditions, please contact Stephen Howell at 941-870-4141 or e-mail him at showell@livethesarasotalifestyle.com or visit his website at LiveTheSarasotaLifestyle.com.

Stephen Howell came to Sarasota to enjoy the Gulf Coast in 2013. What he discovered was a whole new lifestyle. Ever since Stephen Howell has been successfully helping others make the most of Sarasota. You'll find that with the right professional by your side, you can Live the lifestyle and live, work and play in Sarasota Florida.

Stephen Howell and Jackson (his hound-mix from the HSSC) live on the Gulf Coast in Sarasota, Florida. He works in the Sarasota real estate market. His website lets people search the Sarasota Florida area MLS. Buyers can also search for waterfront homes along the Gulf Coast and Intracoastal Waterway. His website has current real estate data on Sarasota, Florida.

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Rainmaking - Internet Marketing Strategies
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Show All Comments
Rainer
405,885
Randy Ostrander
Lake and Lodge Realty LLC - Big Rapids, MI
Real Estate Broker, Serving Big Rapids and West Central MI

When I first built my site I was chasing Google all over the place but in the end decided to make my site user friendly and let the Google chips fall where they may. Since then I have moved up nicely in the ranks.

Feb 26, 2011 08:43 AM #1
Rainer
35,547
Lisa Matondi
RE/MAX Professional Associates - Brookfield, MA

Thank You for sharing this it is always important to monitor how our content will be viewed.

Feb 26, 2011 08:43 AM #2
Rainmaker
102,117
Larry Costa
Century 21 Classic Gold, Carver MA - Carver, MA
Realtor, Carver MA Real Estate

This is a good point. the algorithm change your referring to I thought went into effect a few weeks ago. Google was after so called "scraper" sites that continually duplicate others content, mainly for advertising income. The question remains how does Google recognize "original content" Active Rain has always been considered Original content by Google thus the high ranked posts. I believe on E How any can repost or reblog a topic so Google very well may penalize them for that.

Feb 26, 2011 08:47 AM #3
Rainmaker
721,783
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota Real Estate Expert

I pretty much have my own content but have a longer way to go to rank...

Feb 26, 2011 08:53 AM #4
Rainer
104,073
John Durham
Durham Executive Group - RE/MAX/Results - Woodbury, MN
MS, MS, ASP, ARS

Stephen,

I have pretty much given up on what Google likes. It is impossible to keep up with them. Frustrating for me is the googlemaps and the pin placement for business. Sigh!

Feb 26, 2011 09:00 AM #5
Show All Comments
Rainmaker
334,888

Stephen Howell

Sarasota FL Homes For Sale 941-870-4141
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