Sweat the Small Stuff When Selling Your Winnetka Home

By
Real Estate Agent with Baird & Warner Real Estate

Sweat the Small Stuff When Selling Your Winnetka Home


I know that not all sellers want to to do an all-out staging of their home - they feel their homes are in good shape, show well, and are updated.  So they go ahead and list their homes for sale but overlook the "small stuff."  Those things that take little time or money to fix but are glaringly obvious to the potential buyer.

Here's what I mean.  These photos were taken during a Tuesday morning broker's tour of homes in the area.  In otherwise nice homes, these flaws are out in the open yet cheap to fix - buyers will discount for them because they show a lack of attention to detail.  So they start wondering. "what else might be wrong with the house?"

 

Dirty stairs

 

Cracked bricks


Just a little paint, a little mortar and these issues can be cleared up in one weekend.  Don't put your Winnetka house on the market without attending to these small things.Call me when you're ready to put your house on the market - I'll advise you on all the stages involved in selling your home - and I'll even sweat the small stuff for you.

 

Posted by

Margaret Goss - Winnetka & North Shore Real Estate Broker
Specializing in homes for sale in Winnetka, Wilmette, Kenilworth, Northfield, Glencoe, Glenview, Northbrook & Evanston.

Looking for a knowledgeable Illinois Realtor?  Google me! 
 

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Illinois Cook County Winnetka
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Show All Comments
Rainmaker
299,221
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Can you say Mr. Clean magic eraser? Or maybe some nice new paint...

March 01, 2011 05:34 PM #3
Rainmaker
378,323
Kevin Kueneke
Carlsbad CA Mortgage Banker, Mann Mortgage - Encinitas, CA
San Diego Mortgage Banker

one of my agents was having trouble selling one of her listings, but could not afford a full-blown staging.  instead, they re-painted the baseboards (to hide the vacuum scuffs) and replaced the outlet covers.  what a simple yet effective difference.

March 01, 2011 07:04 PM #4
Rainer
126,166
Brian Doubleday
Brian Doubleday - IML RealEstate - Orange County, CA Broker - Ladera Ranch, CA
Ladera Ranch, Foothill Ranch, Lake Forest, Mission Viejo
This is a great idea, good example how a little can go a Long way
March 01, 2011 07:06 PM #5
Ambassador
1,247,826
Norma Toering
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Homes in Los Angeles Area

Margaret - There are dollars in the details--and lack of attention to the small stuff will likely result in a smaller net to sellers.

March 01, 2011 07:45 PM #6
Rainmaker
558,659
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Margaret -- So so true.  You can pay me now...or you can pay me later -- as the old saying goes.  Correcting deferred maintenance, staging, even cosmetic improvements and renovations when necessary can increase a seller's financial net versus burying your head in the sand and opting for a price reduction.

March 01, 2011 07:45 PM #7
Rainmaker
334,326
Brian Sharkey | Broker | GRI | South Florida's #1 Broker
SharkeyRE LLC - Port St Lucie, FL
SharkeyRE - #SouthFloridaBroker

you get what you pay for and your worth every penny, great blog thanks for sharing.

March 01, 2011 08:03 PM #8
Rainmaker
506,895
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Yes this is a good example of what can be done to enhance your property at a reasonable cost.  It's so worth it!

 

Patricia/Seacoast NH & ME

March 01, 2011 08:36 PM #9
Rainmaker
598,380
Barbara Altieri
RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate - Shelton, CT
REALTOR - Fairfield County CT Real Estate

Margaret -- You're right. A little paint and a little mortar would have gone a long way here.  Buyers eyes are drawn to issues like these  In their minds the impression it gives is one of concern and thinking that well, if they can't fix this, imagine all the other things that are neglected in this house.

March 01, 2011 09:00 PM #10
Rainmaker
538,691
Gretchen & Mel Ahrens
ColumbiaGorgeFSBO.com - Hood River, OR

How right you are! And most of those repairs aren't even very expensive. I totally get it that a lot of folks can't paint the whole house or buy new furniture, but anyone can do the "little" things.

Gretchen

March 01, 2011 09:52 PM #11
Rainmaker
446,004
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Margaret~  It really is the little things that make a big difference!  Some sellers just won't listen and learn the hard way!

March 01, 2011 09:55 PM #12
Rainmaker
1,035,559
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

These inexpensive fixes should not be overlooked.  It is easy and inexpensive to take care of these items ahead of time.

March 01, 2011 09:57 PM #13
Rainmaker
400,543
Marian Goetzinger
Pine Knoll Shores Realty 252-422-9000 - Pine Knoll Shores, NC
Crystal Coast Real Estate NC

Oh, the impact those little things can make!  Great points. 

March 01, 2011 09:57 PM #14
Rainmaker
338,296
Navona Hart
Real Living Cornerstone - Farmville, VA
Real Estate Agent, Farmville Virginia Homes & Land

small details, big results, exactly what I was thinking, EVERY day.  Way to make people think.

March 01, 2011 10:57 PM #15
Ambassador
1,806,519
Jeff Dowler CRS
Solutions Real Estate - Carlsbad, CA
Carlsbad CA Homes for Sale (760) 840-1360

Margaret

I love the title, and the double meaning of this post. It is so true. And people really notice these little things AND they often become bigger issues. So much of this is easy to take care of, or to pay someone to do so.

Sellers need to take a strong hint.

Jeff

March 01, 2011 11:29 PM #16
Ambassador
1,237,860
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale - Probate Specialist

Margaret, Seemingly small stuff that ends up costing sellers BIG dollars.

March 01, 2011 11:38 PM #17
Rainmaker
648,060
Evelyn Kennedy
Gallagher & Lindsey, Alameda, California - Alameda, CA
Alameda, Real Estate, Alameda, CA

Margaret:

Sellers need to take a close look at their house with a magnifying glass.  The small stuff can have a huge impact for buyers who want a perfect, move in ready home.  They don't want scuffed paint or broken mortar.

March 02, 2011 12:54 AM #18
Rainmaker
421,295
Leslie Ebersole
Baird&Warner Fox Valley - Saint Charles, IL
REALTOR - Chicagonulls Western Suburbs

Great advice in your to-the-point post. How could someone list with such marked up stair treads...soap is cheap and water is free!

Congrats on feature.

March 02, 2011 01:17 AM #19
Rainmaker
286,717
Barb Van Stensel
Chicago, IL

Excellent points.  I use photos like these to illustrate in my listing presentations of a staged home (before and after) and ask the seller's which one would they prefer the most?  Same holds true with the "Honey, to do list".  Simple fixes will stop the potential buyer from being distracted from what would/could be an awesome home for them.

Congrats on the featured.  Well deserved.

March 02, 2011 08:35 AM #20
Rainer
82,770
Steve Smither
One Mortgage INC. - Palatine, IL

So so true especially in a nicer neighborhood like Winnetka.

March 02, 2011 04:33 PM #21
Rainmaker
591,409
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

To all who commented:

I just realized today (3/4) that my post had been featured or that I had received any comments!  So sorry for not responding sooner - I never received even one email notication.  Must be an AR glitch.

March 04, 2011 03:05 PM #22
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Rainmaker
591,409

Margaret Goss

Chicago's North Shore & Winnetka Real Estate
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