How to Deal with / Optimize a Templated or TurnKey Website with Given Content

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Real Estate Services with Personal SEO - Website SEO and Real Estate Marketing

How to Deal with a Templated or TurnKey Website with Given Contenttemplate websites

Did you buy a website template that gave you custom real estate information on buyers, sellers, relocation, etc...? Did you know that 500+ other people have that same website? What do you do about it?

Did you know that it will eventually hurt your rankings?

When you first buy a website, many website companies, like Point2Agent, Cevado, AdvancedAccess, Z57, and others will give you basic content to get you started. They need to offer their agents some form of fully integrated website for agents that just need a basic website.

So now you have bought that website... GREAT! I don't have to change the content! It's all there for the clients to read if they need to. BUT unless you CHANGE that content, Google will come back and realize, "Hey, this is the same as Bob in Nebraska, and Carol in Mississippi, and Doug in Washington." And the air will start to deflate out of the first gust your site might have gotten from the search engines.

So what do you do????

RE-WRITE IT ALL!!

Yup - I mean ALL of it. It's fine to have those pages, but you must make them your own if you expect to stand out from the billion other websites with the same generic content.

How do you do this?

Take each sentence and put it into your own words. Throw in a keyword or two. (We already discussed how to naturally add keywords to your content). This is where this is vital! Always add in your area information on every page!

And do this over time! This doesn't have to be done immediately...  Don't freak out if you realize, "OH MY WORD! I have had the same content for a year that I had when I started!" It's ok. Do one page at a time and let Google index it. Change the keywords and meta tags for the page to reflect what it is you are talking about. Then move onto the next. Give something for Google to come back to again and again...

And this will lead into my next segment......  Algorithm Foreplay...

 

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

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Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Addicted to Active Rain
Be The Best In Your Field
Getting Visible on Google. How To's
The Art Of Marketing You
Tags:
template website
seo for websites
turnkey website

Comments 27 New Comment

Ambassador
398,756
Tammy Emineth
Content Marketer, SEO Teacher, Website Fixer
Personal SEO - Website SEO and Real Estate Marketing

Rich, ha I just talked to a guy with 1500 articles!!! WHOA.. that will take some time..

Christina, it;'s best to write as you go instead of accept a cookie cutter website. Take your time and you will develop a great site..

Here it is - Algorithm foreplay

~T

March 03, 2011 12:30 PM
Rainmaker
1,092,482
Tom Arstingstall
General Contractor, Sacramento, CA - 916-765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366

Great information here Tammy. Thanks for mentioning that the content purchased is duplicated by hundreds of others. It is important to have original content.

March 15, 2011 09:47 AM
Rainmaker
239,351
Joyce Godwin
RE/MAX Realty Center, Houston Area Relocation Info
12810 Telge,Cypress,TX 77429 -Houston,Cypress,Spring,Tomball

Tammy, I have a RE/MAX site which I have added a lot to then got busy and sidetracked.  Are you saying it should constantly be changed or added to?

What are your thoughts on Market Leader sites?

Thanks for all the info you always provide! 

 

March 15, 2011 10:24 PM
Ambassador
398,756
Tammy Emineth
Content Marketer, SEO Teacher, Website Fixer
Personal SEO - Website SEO and Real Estate Marketing

Thanks Tom, Joyce, I don't know much about them. Lead generators, right?  As far as content,  If you keep going back and adding a page here or there every month it's enough to keep the search engines interested in you. As long as you don't have a lot of generic duplicate content sydicated 1000 other places, you're good.

~T

March 15, 2011 11:11 PM
Rainer
36,427
Jeffry Evans

Original content is great, but syndicating that content out to other sites with links back to you is even better!

March 31, 2011 08:41 AM
Ambassador
398,756

Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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Additional Information

We do a lot of things! In addition to writing dozens of articles and blogs each month we offer assistance to real estate agents with their websites and all types of commercial and personal websites. We do marketing and online promotion through various social media and blogs. My AR Blog showcases what we do and how you can do it too!