How to Deal with / Optimize a Templated or TurnKey Website with Given Content

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Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

How to Deal with a Templated or TurnKey Website with Given Contenttemplate websites

Did you buy a website template that gave you custom real estate information on buyers, sellers, relocation, etc...? Did you know that 500+ other people have that same website? What do you do about it?

Did you know that it will eventually hurt your rankings?

When you first buy a website, many website companies, like Point2Agent, Cevado, AdvancedAccess, Z57, and others will give you basic content to get you started. They need to offer their agents some form of fully integrated website for agents that just need a basic website.

So now you have bought that website... GREAT! I don't have to change the content! It's all there for the clients to read if they need to. BUT unless you CHANGE that content, Google will come back and realize, "Hey, this is the same as Bob in Nebraska, and Carol in Mississippi, and Doug in Washington." And the air will start to deflate out of the first gust your site might have gotten from the search engines.

So what do you do????

RE-WRITE IT ALL!!

Yup - I mean ALL of it. It's fine to have those pages, but you must make them your own if you expect to stand out from the billion other websites with the same generic content.

How do you do this?

Take each sentence and put it into your own words. Throw in a keyword or two. (We already discussed how to naturally add keywords to your content). This is where this is vital! Always add in your area information on every page!

And do this over time! This doesn't have to be done immediately...  Don't freak out if you realize, "OH MY WORD! I have had the same content for a year that I had when I started!" It's ok. Do one page at a time and let Google index it. Change the keywords and meta tags for the page to reflect what it is you are talking about. Then move onto the next. Give something for Google to come back to again and again...

And this will lead into my next segment......  Algorithm Foreplay...

 

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

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Rainmaker
528,560
Christine Smith
Buyers Brokers Only LLC - www.BuyersBrokersOnly.com - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

Great tips Tammy.  I imagine some of the same tips may help for blog pages maybe even Facebook business pages - change it up every so often so Google has a reason to come back?  Just wondering.  Can't wait for the next installment.

Mar 01, 2011 10:38 PM #8
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414,459
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Jerry and Christine. I appreciate your comments. It can seem daunting, but once you get in the grove of writing your own stuff, it will be old hat to add another... then another... and another.. :)

~T

Mar 01, 2011 11:19 PM #9
Rainer
62,628
Brian West
imortgage - Gilbert, AZ
Arizona Lender

Always informative about everything SEO! I just received one of those cookie cutter websites, daunting task to re-write 123 pages but like you said, one page at a time. The problem is that the content already seems so well written, I hate to change it lol.  Thanks again!

Mar 01, 2011 11:34 PM #10
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414,459
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Brian, As long as you customize it to your area. Include a keyword in every sentence, say what they say from you, not a database that spits out stamped content. Include a contact form on every page if possible and link throughout the website, if you are on the seller page and you mention buyer in ...... wherever, link it to the buyer page. Make your website literally look like a web, connecting every page together through the content, not the menu.

~T

Mar 01, 2011 11:43 PM #11
Rainer
106,169
Jeff Lorenzen
Keller Williams Park City Real Estate - Park City, UT - Park City, UT
Park City Real Estate

Tammy, I think that's one of the biggest turn offs of the templated sites. You can always tell when you end up on one. It's definitely worth the effort to customize. I can proudly say that all content on my Jeff Lorenzen Park City Real Estate site, while not spectacular, is 100% my own! :)

Mar 01, 2011 11:44 PM #12
Rainmaker
832,683
Marc Swartz, CPA, CA, Real Estate Broker
RE/MAX Vision Realty Inc., Brokerage, Direct: (416) 737-9800, Office: (416) 321-2228 - Toronto, ON
Toronto, Durham & York Regions, Ontario, Canada

Hi Tammy - It is easy to rewrite articles and customize them to make them hyper local.

Mar 02, 2011 07:04 AM #13
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414,459
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Jeff, nice! That's where it counts.

Marc, once you get the hang of it, it is easy, but like your first blog, you just gotta do it.

~T

Mar 02, 2011 07:18 AM #14
Ambassador
342,032
Emily Medvec
Keller Williams Santa Fe - Santa Fe, NM
Realtor, Santa Fe NM |CNE CRS RSPS | 505-660-4541

Tammy, good advice. I have a couple of template sites and I keep changing them out with new information. Re-writing them makes a difference by also keeping them fresh.

Mar 02, 2011 08:02 AM #15
Rainer
171,675
Don Hintz
2D-enterprises / HAUS Design, LLC - Anderson, IN

Tammy,

Great information!  I've also found that what is really key to some of these sites is, how well the back-end works.  Being used to traditional web development tools, being it Dreamweaver, Drupal, Joomla, some of the sites are not easy to work with, when it comes to being able to make quick changes across the site.

Also, some offices and some of the national sites, offer 'free' websites.  So an office of 100 agents all have the same "out of the box" template.  Then, all the agents want to rank #1 with those free sites.

Pull that off and you've definately built a better mousetrap!

Mar 02, 2011 08:49 AM #16
Ambassador
414,459
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Emily, yes it does help to keep it changed out every so often, people have something to come back to and so do search engines.

Don, Yes the back end can be eaiser on SOME of these sites then a coded template like Joomla, but you are so right that all these agents get the exact same content and may not even realize it.

~T

Mar 02, 2011 09:44 AM #17
Rainer
56,085
Tommy Taylor
Taylor Properties & TexasForSale.net - Kerrville, TX
CNE- Texas Hill Country Realtor

Tammy- Thanks for the clarification about changes over time. I guess that is something I need to focus on more. I have a bad habit of making lots of changes, but all at one time and then it just sits for a while before I make any changes again.

Mar 02, 2011 10:20 AM #18
Rainer
98,425
Steve Matsumoto
Winderemere Homes & Estates: waterfront condos, second homes - Oceanside, CA
First Time Home Buyers - Oceanside, CA

Tammy--It's amaazing how much things have changed in the last 5 years. Like I'm sure you've heard before, I paid way too much money in 2006 for a website from Z57.  I've since dumped it, but wish I was a smarter consumer then.

Mar 02, 2011 10:35 AM #19
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414,459
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Tommy - Right, Google needs a reason to come back again and again.

Steve - Things change, search engines change, we change. We can't be expected to know everything all the time. We have to learn and grow and adapt... but I agree.. wish we knew then what we know now... Imagine what we'll know tomorrow.. :)

~T

Mar 02, 2011 10:37 AM #20
Ambassador
366,390
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Algorithm foreplay, eh? Sounds like fun! Thanks fro the frienldy reminder to rewrite and freshen up my content. Let's see, how many pages do I have?

 

 

Mar 03, 2011 10:17 AM #21
Rainmaker
188,020
Christina ONeal
At Home Real Estate Group - Ripon, CA
Realtor - Ripon California

Oh Tammy, I had a feeling about this (that I wasn't special to Top Producer) hee hee.  I am building a new website right now in order to turn off the old one & I better make sure I redo every page on that one.  It sounds like I don't have to wait till it's perfect (probably just turn it on) & then get algorithm going??? can't wait to learn about that one.

Mar 03, 2011 10:36 AM #22
Ambassador
414,459
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Rich, ha I just talked to a guy with 1500 articles!!! WHOA.. that will take some time..

Christina, it;'s best to write as you go instead of accept a cookie cutter website. Take your time and you will develop a great site..

Here it is - Algorithm foreplay

~T

Mar 03, 2011 12:30 PM #23
Rainmaker
1,387,760
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Great information here Tammy. Thanks for mentioning that the content purchased is duplicated by hundreds of others. It is important to have original content.

Mar 15, 2011 09:47 AM #24
Rainmaker
240,331
Joyce Godwin
12810 Telge,Cypress,TX 77429 -Houston,Cypress,Spring,Tomball - Cypress, TX
RE/MAX Realty Center, Houston Area Relocation Info

Tammy, I have a RE/MAX site which I have added a lot to then got busy and sidetracked.  Are you saying it should constantly be changed or added to?

What are your thoughts on Market Leader sites?

Thanks for all the info you always provide! 

 

Mar 15, 2011 10:24 PM #25
Ambassador
414,459
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks Tom, Joyce, I don't know much about them. Lead generators, right?  As far as content,  If you keep going back and adding a page here or there every month it's enough to keep the search engines interested in you. As long as you don't have a lot of generic duplicate content sydicated 1000 other places, you're good.

~T

Mar 15, 2011 11:11 PM #26
Rainer
36,431
Jeffry Evans
Temple, TX

Original content is great, but syndicating that content out to other sites with links back to you is even better!

Mar 31, 2011 08:41 AM #27
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Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
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