Social Media SPAM - Is good for your facebook profile?

Real Estate Agent with William Raveis Real Estate

When does social media self-promotion turn into SPAM?  Are there limits to what you can and should post when you are promoting your business on a personal facebook page? Other agents advertising their business on my personal page seems like a clear breach of etiquette.  Such activities include agents posting their new listings, advertising their own website or asking for a professional recommendation on my personal facebook wall.

A number of local Realtors have signed up for the peer-recommendation service on  Stik requires users install an application on their personal page.  In addition to the required access of a user's personal information, Stik requires access to my facebook friends' information.

SPAM on facebook

I know about because:

1) it shows up on user's own profiles, asking their facebook friends to sign into the application & recommend them.  You can turn this on or off, similar to the many game & misc application posts that litter status updates.

2) A number of local Realtors have posted a request for a recommendation on MY facebook wall, asking me and my own facebook friends to recommend them as an agent on  This builds their social media presence, not mine.

I have no problem with what other agents post on their own facebook wall - you can market yourself however you see fit on your own social media page.
One agent, a former business partner, has posted some requests on my personal facebook wall and the walls of many other agents around town.  He has previously advertised his business website by posting on my wall.  As an agent, do you appreciate other agents promoting their business to your friends on your facebook wall?  Posting a request for a recommendation on the walls of other agents (many who work at other companies) is just bad Internet etiquette.  Do we treat the network as a reciprocal link exchange, where agents can help each other promote themselves or do we keep our social media promotion to our own friends and sphere of influence.

SPAM on facebook

I believe many of these facebook applications are a new form of SPAM. I have a problem if the goal of an application can post content not only to your wall, but to post updates to your friends' walls on a regular basis. This is the equivalent to signing up for an email newsletter with an opt-out, but then having the newsletter be sent to everyone in your contact database.

It is one thing when the latest Zynga game boasts about your new high score or the fact that your farm was invaded by mafia thugs.  Using an application to post about your business on the walls of your competitors crosses a line.

I'm not blaming facebook here - they have created a wonderful platform for people to communicate.  But as facebook users, we need to be careful as to what applications we install on our personal pages and our business profile pages.  I doubt your customers and friends would appreciate this SPAM, and I know mine don't.

I'm not writing off just yet - sometimes application developers need time to create the right balance of social media exposure and privacy controls.

What are your thoughts on's new service?  Does it help you promote your business?  Do other agents misuse it and cross a line by asking others for recommendations?  Do you think social media should have a more defined set of rules and etiquette?


Posted by

Scott Silverstone, Realtor®
The Jacobson Team
William Raveis Real Estate
203-815-9118 (Mobile)


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the world to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Real Estate Sales and Marketing
20-Somethings Realtors
Connecticut Professionals
Internet Lead Generation-How Best To Capture Your Audience
Online Marketing Help Center
Out Of The Box!
social media

Comments 29 New Comment

Karen Anne Stone
Fort Worth Real Estate
New Home Hunters of Fort Worth and Tarrant County

Scott:  I just received a SPAM email from STIK.  It was signed by someone names Jen Anderson... vice president of Realtor blah, blah, blah.

In her email she started out by congratulating me because five people had looked at my STIK profile.  What garbage!  False and misleading advertising.

I do not have a STIK profile, I do not WANT a STIK profile, and am really ticked off by Ms Anderson and STIK polluting my email with their SPAM.

I have not gone to my Facebook page yet to see if that is being polluted, too.  I hope not.  If so, I will surely post a piece of my mind on Facebook regarding their SPAM tactics.                 August 17, 2012

August 17, 2012 11:12 AM
Susan Ani
Baird & Warner

I found your post on through a Google search tonight, after receiving a request through email from another Realtor in my community to recommend HER services to the public. I immediately thought "Why on earth would I want to recommend another agent in my own market, taking away possible new clients from my own business development?" And after reading your detailed explanation of how this program works, there is NO WAY I would participate in it. Thank you!

August 20, 2012 07:50 PM
Bill Adams

Scott, wish I had read your blog about before I replied to a request from a good friend for a recommendation, now I think Stik has stuck it to my nearly 700 friends on FaceBook for recommendations.  I have unsubscribed and deleted the account but the damage is done.  Stik is a bad product.

August 31, 2012 02:47 PM
Nathan Labenz

This post has become a center of gravity for folks who've had trouble with Stik, so I wanted to follow up quickly.

Our top priority is and always been to help great business people build their professional reputation online.  We believe that recommendations and reviews from past clients are a great way to do this, and we try to make it as easy as possible to request such endorsements.

We encourage people to make liberal use of our tools, of course, but we always give users complete control of their recommendation requests, not only when they are created, but after the fact.  On this page you can easily cancel any or all pending requests:

Because our system is based on Facebook, some users ultimately feel that our tools are too public for their personal style of business.  For this reason, we have recently added the option of email-based outreach.  This is a relatively new product for us, but we will continue to refine it so that professionals who aren't comfortable networking publicly on Facebook can still get great value from Stik.

To the above posters who had complaints: we apologize for any inconvenience and pledge to keep working to make the site more valuable and easier to use.

August 31, 2012 03:08 PM
Brian Schulman
Lancaster County PA RealEstate Expert 717-951-5552
Coldwell Banker Select Professionals, Lancaster PA

I just received a Stik request from a fellow agent.  I was about to comply when I saw that my response had to be verified through FB or LinkedIn.  In other words, my recommendation for another agent will show up on my own social media.  Even though I think highly of this agent, I didn't push the button.

June 16, 2013 06:40 AM

Scott Silverstone, Connecticut Luxury & Waterfront Realty
Ask me a question
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tree to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: