Corcoran announces iPhone App Content Partnership with Curbed Network

By
Real Estate Broker with The Corcoran Group

One of the key things that sets looking for real estate with Corcoran's interactive platforms apart from its competitors is the vast wealth of information we provide for what's AROUND the property. From corcoran.com to our interactive touchscreen window displays, its in our digital DNA. One of the most successful (and most fun) ways we do this is inside our iPhone app, sharing this information based on either the property being looked at or where the person is in the city via our 'Get Out Nearby' feature baked into each property detail page. We provide a large amount of information on shopping, nightlife and places to eat around each home for sale or rent, giving a great sense of the area and what it's like to really live there. With this feature, you can call to make reservations, read reviews, and even check-in on Foursquare, all directly within the Corcoran app.

Today we are thrilled to announce the next phase of this project, which will populate Corcoran's app with nearby news stories for real estate, retail stores, and restaurants, created and curated by our good friends at The Curbed Network. The way our app users will read these stories differs from our other 'nearby' content though. The stories from Curbed (real estate), Racked (retail) and Eater (restaurants) will only appear when you are looking at a home with a 'nearby' story, making the stories discoverable, highly targeted to the user, and fun to find within the app. In this sense they are more like a venue's 'Nearby Special' that has been so popular in services such as Foursquare.


When you find a nearby story, a small pop-up banner will appear at the top of the property page (pictured above) alerting you, and give you the opportunity to read about something happening in the immediate area surrounding the home. We think it's a great way to provide an even greater sense of what's happening in the neighborhoods Corcoran serves, have fun discovering stories around town, and put that knowledge and expertise directly into the app users' hands.

We're thrilled to have partnered with The Curbed Network on this project, and thank them for helping us to realize our dream of providing a great level of local, insightful and relevant information around Corcoran's home searches. We hope you have fun discovering these stories around town, and thank you for supporting our interactive future.

 

courtesy of:

Mitchell Hall, Associate Broker, The Corcoran Group

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Topic:
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Comments 9 New Comment

Rainmaker
675,923
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605

This sounds like a terrific applicaiton for New Yorkers.  I have to get going on something like that.

March 03, 2011 11:12 PM
Rainmaker
1,076,428
John Pusa
Your All Time Realtor With Exceptional Service
Sellstate Pacific Realty

Mitchell - Thank you for the detailed quality information iphone application content partnership with curbed network.

March 04, 2011 12:01 AM
Rainmaker
1,221,100
Ron & Alexandra Seigel
Luxury Real Estate Marketing
ra@napaconsultants.com

Mitchell,

Huray for Corcoran for being on the leading edge.  We just designed an iPhone app for one of our clients. This is becoming a mobile world. We predicted it 10 years ago when we wrote our marketing patent, and now we keep seeing different applications of a mobile world.  We love all these innovations!  A

March 04, 2011 12:57 AM
Ambassador
741,521
Hannah Williams
Re/Max Eastern inc.

You certainly are high teck..What a wonderful app

HelpfulHannah

March 04, 2011 01:57 PM
Rainmaker
234,214
David Ames
San Francisco
Zephyr Real Estate, San Francisco

This is so cool, Mitchell.  I can't wait for our company to pull an App together like this, and quite frankly I'm surprised they haven't.  Then again, they like to keep things hush hush until the "big reveal". 

March 04, 2011 02:10 PM
Rainmaker
499,164

Mitchell J Hall

Lic Associate RE Broker - Manhattan, NYC
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