Eco-Friendly Agents

By
Real Estate Agent with United Realty Group, Inc.

At the gas pump.Are you an eco-friendly agent?

Among other things, Eco-Friendly Real Estate Agents:

  • Include as many photos as their MLS will allow
  • Have a virtual tour of their listings available
  • Provide good directions to the property
  • Include a floorplan whenever possible

If listing agents took the time to properly market their listings, buyers would be better able to narrow down the homes they'd want to see.  This saves everyone time and gas (less pollution), and doesn't inconvenience the seller with home showings to buyers that perhaps would have known it was not the home they're looking for had they seen more photos or a virtual tour ahead of time.  Agents who work with buyers would be better equipped to decide which homes to show to their customers/clients and may lead to less of a need to preview homes in person.  Agents would also be able to come up with more accurate home value estimates (CMA's) because the additional data, which includes photos of comparables, would make it easier. Of course, appraisers would benefit as well.

In my experience, I've seen used cars that are marketed better than most properties I see listed on the MLS.  On the other hand, most new home builders know how to properly market their inventory. New home builders include a wealth of information about each of their homes on full-color brochures with multiple photos (or artist's renderings), a floorplan, a siteplan, a location map, and their websites sometimes even offer aerial photos and a virtual tour. You could say that agents who market their listings the same way new home builders do are "eco-friendly".  Sellers should take this into consideration when deciding which real estate broker they choose to market what is likely their biggest investment.

Rotating EarthAre you an Eco-Friendly Real Estate Agent?  If not, start thinking green. 

It's good for the environment and will make you a better professional!

Think globally, act locally.  Think Green!

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ECO-ALL-STARS & "BOOMERS"
MLS Issues
Tags:
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Comments 28 New Comment

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Rainer
274,659
Leanne Paynter • Broward County Real Estate
United Realty Group, Inc.

These are the Top 3 Reasons why I think agents don't take full advantage of the marketing power of the MLS:

  • Some are doing so in order to discourage showings from agents searching the MLS for their customers/clients, while at the same time using other marketing techniques in an effort to increase their odds of being able to 'double dip' (for consumers who may be reading this, that is 'agent speak' for keeping both sides of the commission).
  • Some are doing so in the hopes of forcing buyers to call them so they can gain more buyer customers/clients, much like the agents who mainly use open houses to get buyers even though a very small percentage of homes actually sell as a result of an open house. Here, again, this is just another attempt to 'double dip' and another technique that serves the agent but is not necessarily in the best interest of the seller.  Houses will sell regardless of how little information you provide but they tend to sell more quickly and for a higher price if marketed as best as possible both on the MLS and elsewhere.
  • The rest of the agents are just plain l-a-z-y or too cheap to pay someone else to help them and don't belong in the business!

I think what they are 'hiding' is one of the above... or the house needs TLC and they just don't know how to market that type of property properly.

Suzi, thanks for your comments. I briefly checked out your blog... will read it tomorrow and comment on some.  Let us know how you like the Prius. 

November 21, 2006 04:02 PM
Rainer
274,659
Leanne Paynter • Broward County Real Estate
United Realty Group, Inc.
Hi Dena... you slipped your comment through while I was writing my long response to Suzi.  Thanks for the compliment!  I was hoping you'd stop by as I know you are an EcoBroker, so I knew you'd relate to this post.  Where is the conference taking place?  I was on their site sometime last week to learn more about the designation and am considering going for it in the next few months.
November 21, 2006 04:12 PM
Rainmaker
335,789
Dena Stevens
Putting The Real Into Realtor Since 2004
Century 21 Canon Land & Investment
Leanne - Go for it! It's quite the education. The best part is clients seek you out. Doing the Right Thing in Pueblo Colorado!  my blog a few days ago will give you more information. It's going to be in Golden Colorado Dec 6th. Give Linda B. a call over at Ecobroker and ask her questions. Tell her I sent you, I get brownie points!
November 21, 2006 04:35 PM
Rainer
274,659
Leanne Paynter • Broward County Real Estate
United Realty Group, Inc.
I read your post... good information.  Enjoy the conference and please let us know how it went.
November 21, 2006 06:06 PM
Rainmaker
204,699
Chris Tesch
College Station, Texas Real Estate
RE/MAX Bryan-College Station
Awesome post.  I remember my first home sale (long before I was an agent) and the agent posted that we had two dining rooms, I questioned him and he said he didn't want anyone excluding our house because of that...  I've always made it a point to represent the house clearly so that we don't get needless showings.  If they want a 4th bedroom then the dining room won't do it!!!
November 21, 2006 09:02 PM
Rainer
200,335
Eddy Martinez
Nationwide Funding Group
I like the fact that using this mentality customers can narrow down their search. I dont think i have ever met an eco broker here in the los angeles area.
November 22, 2006 01:58 AM
Rainer
274,659
Leanne Paynter • Broward County Real Estate
United Realty Group, Inc.

Eddy - You may not have met a Los Angeles area EcoBroker (yet) but they're out there... at least 4 of them!

Chris - Funny!  I regularly see quite a bit of misinformation in the MLS.  Sometimes I even take the time to call the agent to let them know.  They only correct the mistake about half the time!!!  I still have the MLS print-out of when I bought my house and it mentions that it has a glassed-in porch... NOT!

November 22, 2006 04:09 AM
Rainmaker
605,739
Sharon Simms
St. Pete FL - CRS CIPS CLHMS RSPS
Coastal Properties Group International

Leanne - I think your comments should be heeded by ALL realtors - don't see anything that links them specifically to ecobrokers.

Dena - I recently received my Ecobroker certification but won't be attending the December conference in Colorado - hope you'll let us know the great ideas you get. Sadly we won't be getting the great networking that you will.

November 22, 2006 05:29 AM
Ambassador
731,054
THE TRAILBLAZER TEAM - ASHEVILLE Land and Signature Mountain Homes
Knowledge. Insight. We Walk the Extra Acreage !
Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc.

ECO-friendly and ECO certified...or is that certifiably an ECO Nut as Gina told me not long ago..in any case, here in the Asheville area, the demand for healthy-built homes and the huge interest in ceating land legacies for future generations is a driving force in our business.  We feel lucky to be a part of this "greening"...  Lucky because we get to see amazing places and properties almost every day. Lucky because of the riches... in challenge... in  good company... a wealth of the generous kind..

 

November 22, 2006 06:01 AM
Rainer
274,659
Leanne Paynter • Broward County Real Estate
United Realty Group, Inc.

Sharon - Thanks!  Actually, I never mentioned EcoBrokers in my blog post... just in the comments, for the very reason you mentioned... because these are things that every Realtor should do for their seller.  I'm glad you got your EcoBroker designation - I saw on their site that you're one of only a few throughout Florida.  Sharon's always one step ahead of most of us!  :-)

janeAnne - First, let me say I love the name of your company, ECO Steward Realty, and thank you for your part in doing what you can to protect the beauty and character of that area.  Second, I love Asheville... so much so that about 3-4 years ago I bought a couple of domain names with 'Asheville' in them in case I can ever convince my hubby to move there one day (I think ahead).  Of course, I'd take up real estate there, too.  Actually, I was just up there on vacation at the end of August and hope to go back again next year. Thanks for the link to your great blog post, by the way.

November 22, 2006 07:22 AM
Rainmaker
45,095
Chris Drayer
FloorPlanOnline & Finch Mktg
Thanks for opening my eyes to a thriving ECO community!  These discussions are exactly the reason ActiveRain is and will be a success in the future. GREAT ideas, Im going to look into the ecobroker meeting to see if FloorPlanOnline would be a good fit!
November 22, 2006 08:19 AM
Rainer
274,659
Leanne Paynter • Broward County Real Estate
United Realty Group, Inc.
Teresa - to me, owning an SUV doesn't necessarily mean the person is not environmentally conscious in other ways and the style of vehicle probably just suits their lifestyle best (also, some SUVs get about the same MPG as full-size cars on the road).  Just as regularly going to one's house of worship of choice doesn't necessarily make one a better person than someone who rarely, if ever sees the inside of one, I try not to judge people by one aspect of their life.
November 25, 2006 08:18 AM
Rainer
10,700
Yael Warman
Right About Real Estate

Not that I am not concerned for the environment, but as I was reading your 4 points that make you ecofriendly, I kept thinking that by thinking green for the environment and applying those points, you will also be thinking green for your pocket and your seller's....                                                                                      

Great post!

December 20, 2006 05:21 PM
Rainer
274,659
Leanne Paynter • Broward County Real Estate
United Realty Group, Inc.

Yael - Thanks... and, yes, applying those points will undoubtedly result in more 'green' in your pocket and your seller's... better marketing = more eyeballs, more eyeballs = the potential for a quicker sale, and more buyers = more potential for more & better offers.  Now, what I don't understand is why most agents don't understand that!

December 20, 2006 06:57 PM
Rainer
10,423
Lisa Kauffman Tharp
BostonHomeStaging.com
Boston Home Staging

Sometimes a home needs to be staged to be photo-listing ready.  I think some realtors think it is safer to go without interior photos if the home shows poorly and hope that once buyers arrive, they can see past the issues in person. 

I add that additional rationale to my many reasons regarding why it is important to stage a home... saves on gas too!

Thank you!

Lisa

January 18, 2007 03:23 PM
Rainer
633
Edd Gimenez
ALYHA INVESTMENTS
GREAT JOB! FEEL FREE TO ALSO LIST YOUR RENTALS OR YOUR HOMES FOR SALE PLEASE ON MY WEBSITE IT IS FREE TO LIST SO THERE SHOULD BE NO EXCUSE WHY YOU CANT LIST YOUR HOME ON MY WEBSITE (1) IT'S FREE AND (2) YOU CAN PLACE  CLOSE TO TEN PICTURES OF YOUR HOMES ON THERE ! TALK ABOUT E-CO FRIENDLY ALSO PLACE YOUR SELF ON THE TOP LINKS PAGE ! THANKS ALLAN GIMENEZ
November 06, 2007 11:46 PM
Rainmaker
201,028
Stephanie Edwards-Musa
knitwit at thred UP
thredUP.com
Hi Leanne,   Wow.  This one came up from a while back huh?  :)   I enjoyed reading it, great job getting the word out. 
November 07, 2007 06:51 AM
Rainer
759
Eil Fria
Increase Business Sales

I wanted to let you know about our company. We sell 3 day 2 night travel certificates that are used by many companies as incentives to bring in more clients.

The cost is only 0.35 cents each and they come with your company name and website imprinted on the certificates.
http://www.increasebusinesssales.com

Think about using these for referrals or give them to customers/clients. You can sell them for a profit to your down-line.

The end user of the certificates has a choice of over 20 destinations to pick from. Take a look at the destinations at the website. http://www.increasebusinesssales.com

They pay a processing fee of $12.00 and the taxes on the room which is about $7.00-$12.00 a night depending on the location.

http://www.increasebusinesssales.com 

December 07, 2007 01:49 PM
Rainmaker
34,860
George Thoma
Mortgage Pro in Hawaii VA,USDA,FHA
Mann Mortgage / Hawaii - Maui (NMLS 2550)
Great Blog , Keep doing what you are saying , I do the same . I have a Bio Diesel Car !
December 07, 2007 02:17 PM
Rainer
14,506
Patricia Ritson
23 years experience working for you!
Weichert Realtors, Hallmark Properties

I DISAGREE WITH KERMIT WHO SAYS "ITS NOT EASY BEING GREEN!

 

ITS VERY EASY TO BE GREEN. ITS WAY PAST OUR TIME TO BE THINKING THIS WAY!

 

THINK GREEN!!! 

April 27, 2008 11:01 AM
Show All Comments
Rainer
274,659

Leanne Paynter • Broward County Real Estate

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