Going Broke on Open Houses?

By
Real Estate Agent with Coldwell Banker Sea Coast Advantage

Today, I went to  two Open house and walked away with $100.  It was great fun and I loved seeing the inside of these two lovely homes.  Just think...they paid me to come and see them.

Are you doing that?  I wish I knew the best way to do an open house.  Sometimes I spend up to $400 for food and then the give aways.  It can cost up to $600 to do an open house.

Are you doing this?  If not...please share your secrets.  I am going broke doing Open House for my sellers.

Ginger

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Rainer
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Mary Jo Quay
Remax Advantage Plus - Minneapolis, MN

I hate to hear that we have to bribe Realtors to come to open houses.  Way back when I started with a company that did a caravan, some of the agents would plan their tour by who was serving lunch.  The newbys went to high end homes in hope of absorbing the ambience, and food.  Most of the time few of them had any clients, and certainly not for a higher price point.

The best results that I've gotten is when we do a group of homes in the same area.  The lunches and give aways have been cut back in our market for several reasons.  Sometimes you can go all out for a spread and not have more than a couple people show, tight economy, and there is no tracking return on investment.  If you can get your office to do a caravan, or at least send over a few agents for support, maybe you can trim expenses. 

Mar 09, 2011 09:57 PM #1
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Fred Griffin
Get There Social Media, LLC - Tallahassee, FL
Real Estate Technology

My favorite "Realtor Lunches" were two ladies who would tell all the Real Estate Agents that they were serving Food from some 5 Star Restaurant, complete with Wine.

And they would.  Except, they would order enough Food and Wine for about 20 people, and about 200 would show up.  They would say, "Oh we are sorry we did not expect the turn out, but please look at our house anyway." 

Their Reputation was quickly established - "Don't waste your time going to their Luncheons; it's a gimmick and they never have enough Food".

A Bad Reputation is hard to overcome.

Mar 09, 2011 11:02 PM #2
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Rainmaker
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Ginger Harper

Your Southport~Oak Island Agent!
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