Three Strategies For Getting Your Facebook Fan Page Found

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Education & Training with The Ibis Network
http://actvra.in/6vn

By now, if you haven’t heard of Facebook, it’s likely because you’re still busy trying to program your VCR or you have a Victrola that needs cranking. Which is to say, it’s everywhere. But how does a professional use Facebook to build their business, generate leads, and meet potential clients? First, you have to set up a fan page for your businesses or brand. After that, you have to get the word out. The page won’t do the work for you. So here are some tips on finding an audience and keeping their interest …

Give it a Proper Name: Sure, it seems easy enough but choosing a smart name might mean something entirely different to you than it does to a search engine. The best name to use, if you’d like to be found more often in searches, is the exact name of your business. Using clever phrases or your web domain may seem like a good way to separate yourself from Facebook’s 500 million active users, but more often than not it’ll make you less likely to be found by the very people you’re trying to attract.

Promote Your Page: Like anything else, if you want people to know about something, you have to tell them. So take advantage of Facebook’s widgets and badges and add links to your page on your business website, your blog, and anywhere else you can think of. The more opportunities you create to promote your page, the more likely you’ll have a burgeoning fan base before long.

Advertise: Facebook offers an advertising platform that allows you to buy a simple ad that you can target by location, age, or interests. That means, your ad appears before exactly the audience you want to attract. It’s not free, but if you’re serious about building your fan page, it’s a good way to start adding fans that aren’t in your family or social circle.

More Facebook tips from The Ibis Network here and here.

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Topic:
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Rainmaker
86,147
Torgie Madison
Websites and Contact Management
Quicksilver Real Estate Solutions, LLC

Hey, this is an excellent guide! I'll be putting these tips to good use asap :)

March 11, 2011 11:29 PM
Rainmaker
86,147
Torgie Madison
Websites and Contact Management
Quicksilver Real Estate Solutions, LLC

Oh, and I don't know if you did this on purpose, but the ActiveRain menu bar is black with black text! I have to click "Home" by memory to get back!

March 11, 2011 11:30 PM
Rainer
209,001
Josh Millar
President at theibisnetwork.com
The Ibis Network

@ Torgie: Thanks. We chose the black menu bar to keep visitors from getting distracted and navigating away from the page too quickly.

March 11, 2011 11:34 PM
Rainer
68,804
Robert Courtney
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Thank you Josh for the tips and the additional insight with your return comments.  Bookmarked this to make sure I am maximizing my page.

March 12, 2011 10:24 AM
Rainmaker
1,165,500
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

I am wondering, how much business have you gotten from Facebook?  I have an account but I spend most of my internet time blogging.

March 12, 2011 07:55 PM
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Rainer
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Josh Millar

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