How Are You Promoting Your Blog Out in the REAL World

By
Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

We all know that Blogging can bring you business. That's one of the reasons we do what we do. It does take some time before you really begin to see results, but then what doesn't? When you breakdown all the benefits of Blogging, there are quite a few valuable and justified reasons to do it. But, are we missing a very important ingredient for our "Blogs" and their success? Take a second to look at just a few of the many benefits of blogging:

 

  • Social networking to create and build relationships and to grow your referral business.
  • Search engine optimization (SEO) so Google, Yahoo and other "Search" engines place your Blog on the top of the list! Getting to the first page, or being #1 is the ultimate goal.
  • Promoting and advertising yourself, your business, your services and your products to the end user, the consumer, community or other targeted audiences.
  • Resources and Credibility. 50,000 resources here on Active Rain. Your Blog is what builds your credibility to viewers and other Bloggers. Your content, your knowledge and let's not forget, your personality. The comments from others on your Blog are very powerful. They might even establish you more credibility than your post. (just my opinion)
  • It's FREE! Websites cost money and take time to maintain and update, not to mention the time it takes to learn the whole "HTML" thing. Your Blog will pass up your website on the search engines eventually. Your Blog is updated with fresh content more often than your website, and people don't comment on your website. Blogging just might be the least cost, most effective and powerful marketing tool there is for your business.


 There are lots of reasons that many of us Blog, but here's the most important question at the end of the day... is it working and getting you business? This idea hit me yesterday when I was handed a business card, and it had the Agents "Blog" URL listed just below their email address. This is the first Business Card I have ever seen with a "Blog" URL on the card. Is your Blog on your Business Card?

Do you promote your Blog to your community? How about to your existing clients so they can refer others? Is your Blog on all your Flyer's, open house postcards, even on your sign riders? Do you have links scattered all over the Internet with other community supported websites and Blogs?

We rely on Google to do their part in getting us recognition and placement on the web, but are we doing our part "In the REAL WORLD? Are we doing all we can to market our Blogs? How do we generate more business and success? There are so many who don't even know our Blogs exist! I suggest at least having it on your email signatures if you use Outlook, Gmail, or Yahoo email.

Right now, many other Bloggers read your Blog, but is the audience your after reading your posts? Are you waiting for them to find you based on the proper Google keyword search? Make sure that the "REAL World" knows your Blog exists. Just like your website, and your designations, you need to promote it every opportunity you get. The outside world needs to know about your Blog! Just another thought provoking post that I hope inspires you to look beyond our internal Cyber community, and find ways to get "Your Blog into the outside, REAL World!"

Where is your Blog today? Where should it be and how are you going to get it there?

Todays Tip: Here are the Top 100 Blogs, People, Tips and Markets in Real Estate DETAILS>>>>>

 


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My Other Blog is a TechKnowBabble Blog

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Show All Comments
Ambassador
713,619
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
Lola - so many ways to market your Blog to the outside world. The business card is a great start, but just imagine all the possibilities.  What about your outgoing message on your voicemail or on your cell phone message. Just spend 10 minutes thinking about it and I bet you'll come up with 10 ways to promote your Blog to the "Real World".  Watch for my next post with that title!!  LOL! :-) Thanks for commenting, I really appreciate it!
Oct 01, 2007 09:06 AM #80
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
Donna - YOU GO GIRL!! :-) Glad to hear you are promoting yourself in all the ways possible. My challenge to you would be, can you come up with 3 areas that you're not currently promoting it that would be a benefit to you or your potential customers?  I bet you can if you think about it for a few minutes...see, there's an idea popping into your head right now isn't there? LOL!  Thanks Donna for always coming by and leaving your generous and very kind comments! 
Oct 01, 2007 09:11 AM #81
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
Joe - Time is on your side! Oh yes it is! I hear a song in the background here! LOL! You're welcome and I hope this will be helpful to you.  Use the time when you're driving or waiting somewhere to think of all the ways you can put this post to work for you and your blog or website.  The possibilities are endless!!  :-)
Oct 01, 2007 09:14 AM #82
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Mike - you get it! Thanks!  I'm just trying to heighten the awareness here for exactly what you're already doing!

Don't limit yourself to what you know, use the knowledge of others to succeed and grow!

                                                                                                Another Bradism for the Record! :-) 

Oct 01, 2007 09:17 AM #83
Rainmaker
605,794
Sharon Simms
Coastal Properties Group International - Saint Petersburg, FL
St. Pete FL - CRS CIPS CLHMS RSPS
Brad - you're so full of links, and links to links. I could spend all evening just chasing your links.
Oct 01, 2007 08:07 PM #84
Rainer
12,384
Pat Hommel
Annapolis Plaza CB Residential and Commercial - Annapolis, MD
Annapolis, AA Co., Md. Real Estate Sales
Brad,   I would love to do business with you, let's work on that.
Oct 01, 2007 10:13 PM #85
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
Sharon - LOL!  ROFL!!  This is the one post that only had "One" link in it! You are too funny, I know my past posts are always loaded with links, that why I let this one breathe a little !  LOL!  :-)
Oct 01, 2007 11:58 PM #86
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Pat - my door, phone, email, blog and website are always open to you. You just call, and I'll be there! :-)


Oct 02, 2007 12:01 AM #87
Rainer
17,747
Nancy Morrish
Stage Tucson! Professional Home Staging - Tucson, AZ
Stage Tucson!
wowzer........great idea.......putting a link to our blog on our email signature.....  of course, now the pressure is on.........so far, I don't really blog except to yak.....  my blog is more a picture of my personality rather than TONS of information like Your blogs!!
Oct 02, 2007 03:48 PM #88
Rainmaker
381,282
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

Brad, thanks again for the tip you gave me above!

Today, I got my first inbound buyer inquiry off my blog on AR.  I was waiting to see if and when it would happen..it's proof that there is real world value in participating here.

Oct 02, 2007 03:54 PM #89
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
Nancy - do people like you because of your information or because of who you are?  I think both, but who you are is more why your clients and friends choose you.  Have a yak blog and a business blog!  There's no limit to what you can do, especially having a focused purpose for each blog! BTW - love the picture of your personality! Keep on bloggin!!  :-)
Oct 02, 2007 08:46 PM #90
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Eric - that's the best news I have heard today! Congrats my friend!  Need a title and escrow guy? LOL!  I'm glad your efforts are paying off here, it does take a bit of time and effort, but I know quite a few members who do really well from their blogs here! Way to go, thanks for letting us all know here! Makes me wanna shout it out to everyone!

 

      Eric - Let's make this a goal for once a week!! "I got my first inbound buyer inquiry off my blog on AR"
 

Oct 02, 2007 08:50 PM #91
Rainmaker
102,685
Paul Viau
High Shots Photography - Halifax, NS
High Shots Photography

great Idea - Put your blog URL on your business cards! I hava a link on my E-mail signature. I just read today  about one guy who gives out Mouse pads with his website and blog URL on it. That struck me as brilliant! When you are on the internet- I bet every one of those people have atleast read some of his blog!

Oct 02, 2007 08:55 PM #92
Ambassador
713,619
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
Paul - love the mouse pad idea, I wonder what others we can come up with.  Refrigerator magnets, shopping carts, for sale signs, mailers, flyer's, how about some stickers for the kids at school. Remember, it's your Blog in the real world that creates successes like Eric's above!  :-)
Oct 02, 2007 11:11 PM #93
Rainer
38,976
LaShon James-Major
The Document Diva - Long Beach, CA
Long Beach Mobile Notary - 562.314.4319

Thanks for the tip, Brad. I'll be posting my blog on my new cards.

Also, I'll be writing a blog this week about some new sites I think you'll like. These sites are too cool.

 

diva sig

 

Oct 03, 2007 12:52 AM #94
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
LaShon - I can't wait to see the sites you're talking about....the crowd silences in anticipation! :-) Glad you liked some of the ideas here for marketing your Blog to the Outside world! :-)
Oct 03, 2007 02:17 AM #95
Rainer
194,096
Elizabeth Nieves
The Elizabeth Nieves Realty Group - Durham, NC
Bilingual Raleigh - Durham North Carolina Real Estate Team
GREAT GREAT GREAT Post! I'm going now to do what you said!!! Thanks for the good info! Blessings, Elizabeth :-)
Oct 03, 2007 04:23 PM #96
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
Elizabeth - glad this idea got you pumped up!  Go get em!  Thanks!  :-)
Oct 04, 2007 12:04 AM #97
Ambassador
561,594
Julie Chapman
Lennar - Jacksonville, FL
New Homes Sales
Great post......tried to give it a 5 (before I remembered I could not anymore.)
Oct 20, 2007 08:18 PM #98
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
Julie - that was sweet.  I hear the new rating system and the new face lift here will be awesome.  I got to see a preview of it and I liked it.  Cleaner, neater, easier to read and navigate, I think you'll like it too!  Thanks for commenting, and have a great rest of the weekend!  :-)
Oct 21, 2007 01:03 AM #99
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Brad Andersohn

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