Is 12 Months Too Long?

By
Services for Real Estate Pros with Real Estate Tomato


The industry stats claim that it will take between 6 and 18 months to incubate the Internet Lead.
Is a mean of 12 months too long?
Can the real estate blog accelerate this?

First, let's define the Internet Lead:  A valid email address, acquired through your Internet presence (read: site).

To read the rest of this article on how the real estate blog will help shorten the wait, when it comes to incubating the Interent Lead, follow this link...

 

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Rainmaker
528,002
Jim Lee
RE/MAX By The Bay - Portsmouth, NH
Portsmouth NH Realtor, Portsmouth, NH
Your definition of a lead is very broad; I like my definitinon better.
Nov 21, 2006 04:20 PM #1
Rainer
262,812
Real Estate Tomato
Real Estate Tomato - Paradise, CA
I agree - it was broad...  But the angle I am taking is that the email addresses you receive through your online presence are difficult to qualify. Without creating the opportunity to build the relationship, you may never have the opportunity to "have a reasonable expectation of producing a sale leading to a commission check I can deposit in my bank account."
Nov 21, 2006 04:30 PM #2
Rainmaker
528,002
Jim Lee
RE/MAX By The Bay - Portsmouth, NH
Portsmouth NH Realtor, Portsmouth, NH

So you need to collect bunches of e mail addresses and send them a blog blast every month or so???

Most of the emails I get sort of qualify themselves, i.e. "I'm planning on retiring to your area in 9 months, can you send me some information."

I would term that inquiry a lead.

I got an e mail today with a 49 country code in the phone number (Germany) asking about a particular listing.

That is an e mail address.

They both get followed up but I like the 9 month guy better and he qualifies as a lead in my book; the other e mail qualifies as a suspect so far.

Nov 21, 2006 05:34 PM #3
Rainer
262,812
Real Estate Tomato
Real Estate Tomato - Paradise, CA

Jim Lee,

"So you need to collect bunches of e mail addresses and send them a blog blast every month or so???" NOT AT ALL

I must not have made it entirely clear as to what a blog blast is or how RSS works when I explained that an active blog will be posting content as little as once a week or more.  The blast and RSS will be sent to those in the email database (being incubated) that same moment that you publish the post - not something that you have to manually organize and send... that's another thing that we're trying to avoid.

However, I know what you are saying that not all emails are equal- but the email leads that I am referring to are those that have remained hidden behind their email... not the ones that you can qualify, but rather those that are less revealed - read: an email address.  

If you are already 'engaged' with a prospect because they are making specific requests then the incubation I am referring to really doesn't apply.

Does that make sense as to the differentiation I am making? 

Nov 21, 2006 06:13 PM #4
Ambassador
551,324
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL
Have A Blessed Day Of Giving Thanks...TLW and Company...ROAR!
Nov 22, 2006 05:42 PM #5
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Rainer
262,812

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