The digital photography expectation is contemporary. How technology has changed the way our brains interpret imagery.

By
Real Estate Agent with Better Homes and Gardens Real Estate Metro Brokers

 

Our brain instantly brands a out of date photograph as old.There was a time not too long ago in which photography was a slow and cumbersome process. It took a lot of logistical planning and a careful meting out of precious film frames on worthy subjects.

The time lag between taking the photographs to publication could take anywhere from a few weeks to even years, as the film had to be processed and converted into a format that could be printed and shared.

So if a photo seemed out of season it was no big deal. Our thought processes were not honed to expect that a photographic depiction was current.

But digital photography and the Internet has changed all of that. With photographs being uploaded directly from events as they happen, the way that we think about images as changed.

More and more the brain is trained to assume that an image is fresh, new and current. As a matter of fact, if it is not, it seems out of place!

So we are less likely to “get away” with old photographs than ever before. It is an anthropological evolution resulting from the “I want it now” attitude and the desire to assimilate information quickly.

And now a day old photo really is yesterday’s news! 

An out of place photo

 

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Rainmaker
338,296
Navona Hart
Real Estate Agent, Farmville Virginia Homes & Land
Real Living Cornerstone

Which is exactly why listings with snow photos need to be changed.  We are giving consumers the wrong messages with our photographs day in and day out!

March 14, 2011 08:05 AM
Rainmaker
765,003
Mike Jaquish
919-880-2769 Cary, NC, Real Estate
Realty Arts

Richard,

When I bought my first digital camera, my wife had misgivings.  She said, "But they are expensive..."
It paid for itself in the first year, as I shot endlessly and never had to pay to have a photo developed.
She is now a believer.

March 14, 2011 08:06 AM
Ambassador
2,342,635
Lenn Harley
Real Estate Broker - Virginia & Maryland
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate

Nothing, absolutely nothing "dates" an MLS listing than a home photos showing "out of season" photos.

I am more convinced every year that, once many agents post their listing anew, they never, never, ever, even look at that listing again.

About the only thing sillier than an out of season photos is an out of time comment like, "Won't last", still in the public remarks for a home that has been on the market for 218 days.

Just keeps me shaking my head.

March 14, 2011 08:11 AM
Rainmaker
608,570
Martha Brown
Your Homes Around Annapolis Agent
Long & Foster Real Estate, Inc., Annapolis MD 21403

We are such a 'now' society and the ability to wait is/has become a lost art. On the other hand the art of now photgraphy offers a instantaneous sharing of the now. Ahhhh the paradox of it all.

BTW- Congratulations on your milestone post here on AR. You are truly one of our icons.

March 14, 2011 08:12 AM
Ambassador
1,276,635
Loreena Yeo
Realtor® | Frisco TX Community Ambassador
3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co.

I love the availability of awesome photography to amateurs like me. Love Photoshop and the invention of the DSLR.

March 14, 2011 08:15 AM
Rainmaker
254,306
Connie Goodrich
CRS ABR (McKinney Realtor)Texas
Keller Williams Realty

A reminder that since we are sensitive to current photographs, as the season changes and we have listings that cover a time period, we need to freshen those home photos to reflect, no snow, green trees and flowers.  Gorgeous photos!

March 14, 2011 09:06 AM
Ambassador
1,645,690
Richard Weisser
Richard Weisser Coweta Newnan Homes for Sale
Better Homes and Gardens Real Estate Metro Brokers

Navona...

That is exactly what I was trying to say without saying it! Thanks so much.

Mike...

The only I hate is the short life expectancy of the camera, but as you said, the savings in film and processing outweigh the purchase expense of a new camera. THX.

Lenn...

It's easy to fall into that trap. A good reminder for us all to be more proactive in re-visiting our listings. Thanks.

March 14, 2011 09:13 AM
Rainmaker
1,734,940
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.
WHISPERING PINES REALTY

Richard...We do live in that NOW world.  For me, I have all I can do to put them on my computer.

 

 

March 14, 2011 09:23 AM
Rainmaker
1,331,798
Kristin Johnston, Waukesha Realtor 414-254-6647
Waukesha County Realtor, RE/MAX Buyer Agent
RE/MAX Realty Center

We gotta keep up with the times, b/c that is what clients expect, and rightly so..great post!

March 14, 2011 09:34 AM
Ambassador
1,320,022
Richard Iarossi
Crofton MD Real Estate, Annapolis MD Real Estate
Coldwell Banker Residential Brokerage

Richard,

It's amazing what can be accomplished today. I can upload photos and videos from my phone. Their available to the entire world on YouTube in a matter of minutes.

Rich

March 14, 2011 09:57 AM
Rainmaker
856,337
Steve Loynd
800-926-5653, White Mountains NH
Alpine Lakes Real Estate Inc.,

Richard, I took about 50 photos of the huge ice fields yesterday behind my house...choose to keep about half a dozen and deleted the rest. Then published a post while my shirt was still wet from the hike. It is all so fast...and now we are expected to do it all quickly (cell phones, email, scanner...etc...now is the requirement).

March 14, 2011 09:59 AM
Rainer
113,931
Kim Inman
CRS, Broker/Owner
Mountains to Lakes Real Estate, Inc.

Richard...thanks for the reminder that I have pictures that need to updated.  Since the weekend is supposed to be gorgeous I guess I will take on the task.

March 14, 2011 10:05 AM
Ambassador
896,941
Andrea Swiedler
Realtor, Southern Litchfield County CT
Berkshire Hathaway HomeServices New England Properties

Richard, a very painful reminder that all my headers need to be changed. I am working in it, but I have had other pressing issues lately to deal with.

Thanks for the kick in the pants. Hope I can work on that today a bit more.

March 14, 2011 10:15 AM
Rainmaker
630,067
Don Rogers
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes
Keller Williams Realty Chesterfield

I am thinking that we have to thank the invention of the microwave oven to this "I want it now" mentality.

What a change!

March 14, 2011 10:26 AM
Rainmaker
1,052,387
Ginny Gorman
Homes for Sale in North Kingstown RI and beyond
Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate
Aah, It is so true & i do have a listing to change...it's amazing how instantaneous things are..
March 14, 2011 11:22 AM
Rainmaker
457,830
René Fabre
New Media Marketing
First American Title

The density of now! Or as the contemporary saying goes, "That was so 5 minutes ago!"

March 14, 2011 11:31 AM
Ambassador
1,529,927
Gary Woltal
Assoc. Broker Realtor SFR Dallas Ft. Worth
Keller Williams Realty

Richard it is funny with tabloid photos they DELIBERATELY delay their publication of them sometimes to make you think a celebrity was somewhere YESTERDAY when it was taken months ago, so some news outlets get away with it in Hollywood for the sake of keeping some kind of propaganda machine going for movie releases for example.

March 14, 2011 06:53 PM
Ambassador
1,265,356
William Johnson
San Diego Real Estate Voice, GRI CRS e-Pro CDPE
RE/MAX Associates

Hi Richard, I always think about this and you are so correct. Unless the photo is generic like a flower, we are expected to be up to date. The sadness of that is many of us have collections and no real place to share them if they aren't current. A funny thing, I was searching images on Google today  and found a number of mine credited to ActiveRain. 

 

March 14, 2011 11:04 PM
Rainer
206,989
Judi Boad
ACCURATE REALTY GROUP

Great perspective!

I have been meaning to go to a listing and get fresh pictures with no snow on the ground now that we don't have any snow left anywhere in the greater Seattle area. 

I had better hurry!

Thanks for the post.

March 15, 2011 10:35 PM
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Richard Weisser

Richard Weisser Coweta Newnan Homes for Sale
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