18 Ways to Create Opportunities

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Services for Real Estate Pros with www.JKKPropertyInvestors.com

list of opportunities


18 Ways to Create Opportunities

You want to grow your business, but how?  How do you promote yourself and what you do?

At a recent Mastermind Meeting, for one of our newer students we made a list of ways to create opportunities – some take your time, some take your money.  Which do you have more of?  And maybe that changes.  Here are some things we came up with.

  1. your website. Do you have one? You should.
  2. social media – Facebook, Twitter, Linked-in. How are you connected?
  3. blog – pretty big time commitment. Do you have the time?
  4. email signature – great place to describe what you do or add links to your sites
  5. business cards – get them and hand them out!
  6. bandit signs – know your local laws before you put them out
  7. post-it notes – requires going door-to-door
  8. flyers – inexpensive and easy to distribute
  9. postcards – more expensive but more targeted
  10. handwritten letters
  11. craigslist
  12. networking – in person, not just online
  13. newsletters – create your own or write for neighborhood papers
  14. magnetic car signs
  15. vinyl letters or wrap your vehicle
  16. door knocking – may need solicitors license
  17. google places – great place to advertise
  18. HOA newsletters / websites

What can you add to our list?

Karen's Perspective

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Topic:
ActiveRain Community
Location:
North Carolina Guilford County Greensboro
Groups:
Active Rain Newbies
Investors
North Carolina Real Estate
Realtors®
Tags:
opportunities
social media
blog
flyers
networking

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Rainer
67,552
Nate Herd
Loan Officer-Amerifirst Financial (0013635) Arizona & Utah - Phoenix, AZ

Wahoo!!! you can never forget your warm market.

Mar 16, 2011 07:46 PM #24
Ambassador
475,637
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land at LA

Hi Karen...Another possibility is to write an article for local newspapers or publications.  I've had two publications recently ask me to do that and it helps brand you as a local real estate specialist.  That's definitely my goal.

Kate

Mar 16, 2011 09:05 PM #25
Rainmaker
513,197
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

I agree with networking both in person and online!!

 

Patricia/Seacoast NH & ME

Mar 16, 2011 09:12 PM #27
Rainmaker
558,669
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Karen -- I know the whole lead generation thing and what it takes to truly be in business and generate business really caught me by surprise when I started. Creating and internalizing your Unique Selling Proposition (USP) is huge imho.

Mar 16, 2011 09:24 PM #28
Rainmaker
391,037
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Karen, What a great list!  I"m going to do this with my agents next week and have it bookmarked :)  I think a Blog is a must and agents have to make time for it...best thing I've ever done.  Past clients is always a must as well!

Mar 16, 2011 09:30 PM #29
Rainmaker
101,521
Paul Franciskato
Asset Brokering Services - Junction City, KS

I'll have to try the post-it note idea!  It sounds like a great way to draw curiousity and stimulate action from buyers and/or sellers.  I imagine a brief statement including website and/or phone number on the post-it would be the message.

Mar 16, 2011 09:30 PM #30
Rainmaker
549,023
Gretchen & Mel Ahrens
ColumbiaGorgeFSBO.com - Hood River, OR

What a super and comprehensive list of suggestions, a couple I hadn't thought of yet.

Gretchen

Mar 16, 2011 10:05 PM #31
Ambassador
1,897,347
Judi K Barrett
Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma - Idabel, OK
Broker/Owner, Integrity Real Estate Services -IDAB

thanks for sharing the list that your group came up with.. there are many opportunities that have potential within that list.

Mar 16, 2011 10:26 PM #32
Rainer
12,992
Lelis Navas
Exit Scott Ryan Realty - Coconut Creek, FL
CDPE, REALTOR - Certified Distressed Property Expert

Newsletters  like a regular or digital work great.  People will appreciate local information.  That is #1 if you are farming

Mar 16, 2011 10:39 PM #33
Rainmaker
39,670
Lee Bothast
Coldwell Banker Residential Brokerage - South Pasadena, CA
2nd Generation Area Realtor

Although I have done many of these and continue to do so, there is one that needs to be at the top of the list, and perhaps could be the only one on the list (or, for fun, occupy all 18 spots!) and that is......

TALK TO PEOPLE

.....everywhere you go. I've gotten business from strangers in Starbucks (grocery store, park, concert line, etc...), so it's possible to talk to anyone, anywhere, as people's lives are constantly changing and living arrangements must constantly change.  So, people are constantly in flux and potentially need the services of a good Realtor, or maybe even know someone that does need it.

So, thanks for the mind expanding list, and keep in mind that it really just comes down to talking to people.

Mar 16, 2011 11:30 PM #34
Rainmaker
295,867
Mahesh Mike Patel
First Team Real Estate - Anaheim Hills, CA
Call Me And Consider It Done!

Working your past clients and your immediate sphere of influence....get referrals.

Mar 16, 2011 11:40 PM #35
Rainer
144,182
Kaera Mims
Liz Moore & Associates - Fort Monroe, VA
Associate Broker, e-PRO, REALTOR; Hampton, Newport News, York Co.

What a great list - great for new or seasoned agents! Thanks for the reminder; I think what ever you do consistently will work best for you!

Mar 17, 2011 12:27 AM #36
Rainmaker
656,887
Evelyn Kennedy
Gallagher & Lindsey, Alameda, California - Alameda, CA
Alameda, Real Estate, Alameda, CA

Karen:

Networking with local business people is a good way to market yourself and create a referral base.  Good list. I have bookmarked it.  Thanks.

Mar 17, 2011 01:07 AM #37
Anonymous
Anonymous
Anonymous

The post-it notes are new to me, Karen.  Sounds like they're worth a shot!

Mar 17, 2011 08:05 AM #38
Rainmaker
129,257
Karen Rittenhouse
www.JKKPropertyInvestors.com - Greensboro, NC
Real Estate Investor

Kate & Lelis: Yes, writing for local publications.  I've written for neighborhood newsletters and, now, neighborhood blogs.  They're always looking for content.

Lee:  it's amazing how many people don't talk about what they do.  They think that is for the "office".   I used to carry a bag that said, "I buy houses".  Great conversation starter without even opening my mouth!

Kaera:  Everything I've tried works - so I encourage people to do everything!  Some things work better than others, of course, so you eventually focus on those.

Thanks for all the comments and suggestions!

 

 

Mar 17, 2011 10:00 AM #39
Rainmaker
29,711
Nick Dailey
RE/MAX Affiliates - Union, KY
RE/MAX: Northern Kentucky Real Estate - NKY MLS - Short Sale

All good tips - way to nail down the staples of success

Mar 17, 2011 10:35 AM #40
Rainer
7,361
Ann Christopher
Crye-Leike Brown Realty - Jamestown, TN

GREAT TIPS!! THANKS!

Mar 17, 2011 04:04 PM #41
Rainmaker
385,099
Morris Massre
Berkshire Hathaway Home Services - Pembroke Pines, FL
Realtor Broward County Florida

I do or have done all and can honestly say that most work except print, at least for me.  There was once a time when print was all you needed, but now I feel as if stuff like postcards just are not worth the trouble.

Mar 17, 2011 04:54 PM #42
Rainmaker
129,257
Karen Rittenhouse
www.JKKPropertyInvestors.com - Greensboro, NC
Real Estate Investor

Morris:

That's so interesting.  For us, postcards are working great because we like to target specific neighborhoods.  But other print, I agree.  We have not used newspapers in years!

Mar 17, 2011 05:28 PM #43
Rainmaker
288,667
Dianne Goode
Raleigh Cary Realty - Raleigh, NC
Realtor/Broker

Back again, fascinated by the post-it notes.  I guess they're big, like the UPS ones?  Do you have them custom printed?  Who does that?  Thanks for the information!

Mar 19, 2011 12:18 AM #44
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Rainmaker
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Karen Rittenhouse

Real Estate Investor
I have wholesale investment properties available! Call today!
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