18 Ways to Create Opportunities

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Services for Real Estate Pros with www.JKKPropertyInvestors.com

list of opportunities


18 Ways to Create Opportunities

You want to grow your business, but how?  How do you promote yourself and what you do?

At a recent Mastermind Meeting, for one of our newer students we made a list of ways to create opportunities – some take your time, some take your money.  Which do you have more of?  And maybe that changes.  Here are some things we came up with.

  1. your website. Do you have one? You should.
  2. social media – Facebook, Twitter, Linked-in. How are you connected?
  3. blog – pretty big time commitment. Do you have the time?
  4. email signature – great place to describe what you do or add links to your sites
  5. business cards – get them and hand them out!
  6. bandit signs – know your local laws before you put them out
  7. post-it notes – requires going door-to-door
  8. flyers – inexpensive and easy to distribute
  9. postcards – more expensive but more targeted
  10. handwritten letters
  11. craigslist
  12. networking – in person, not just online
  13. newsletters – create your own or write for neighborhood papers
  14. magnetic car signs
  15. vinyl letters or wrap your vehicle
  16. door knocking – may need solicitors license
  17. google places – great place to advertise
  18. HOA newsletters / websites

What can you add to our list?

Karen's Perspective

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Topic:
ActiveRain Community
Location:
North Carolina Guilford County Greensboro
Groups:
Active Rain Newbies
Investors
North Carolina Real Estate
Realtors®
Tags:
opportunities
social media
blog
flyers
networking

Comments 43 New Comment

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Show All Comments
Rainer
67,552
Nate Herd
Loan Officer-Amerifirst Financial (0013635) Arizona & Utah

Wahoo!!! you can never forget your warm market.

March 16, 2011 07:46 PM
Ambassador
475,210
Kate Elim
Realtor 540-226-1964, Selling Homes & Land at LA
Dockside Realty

Hi Karen...Another possibility is to write an article for local newspapers or publications.  I've had two publications recently ask me to do that and it helps brand you as a local real estate specialist.  That's definitely my goal.

Kate

March 16, 2011 09:05 PM
Rainmaker
505,995
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate

I agree with networking both in person and online!!

 

Patricia/Seacoast NH & ME

March 16, 2011 09:12 PM
Rainmaker
558,659
Chris Olsen
Broker Owner Cleveland Ohio Real Estate
Olsen Ziegler Realty

Hi Karen -- I know the whole lead generation thing and what it takes to truly be in business and generate business really caught me by surprise when I started. Creating and internalizing your Unique Selling Proposition (USP) is huge imho.

March 16, 2011 09:24 PM
Rainmaker
390,932
Elizabeth Cooper-Golden
Huntsville AL MLS
Huntsville Alabama Real Estate, (@ Homes Realty Group)

Karen, What a great list!  I"m going to do this with my agents next week and have it bookmarked :)  I think a Blog is a must and agents have to make time for it...best thing I've ever done.  Past clients is always a must as well!

March 16, 2011 09:30 PM
Rainmaker
101,521
Paul Franciskato
Asset Brokering Services

I'll have to try the post-it note idea!  It sounds like a great way to draw curiousity and stimulate action from buyers and/or sellers.  I imagine a brief statement including website and/or phone number on the post-it would be the message.

March 16, 2011 09:30 PM
Rainmaker
538,258
Gretchen & Mel Ahrens
ColumbiaGorgeFSBO.com

What a super and comprehensive list of suggestions, a couple I hadn't thought of yet.

Gretchen

March 16, 2011 10:05 PM
Ambassador
1,858,162
Judi K Barrett
Broker/Owner, Integrity Real Estate Services -IDAB
Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma

thanks for sharing the list that your group came up with.. there are many opportunities that have potential within that list.

March 16, 2011 10:26 PM
Rainer
12,992
Lelis Navas
CDPE, REALTOR - Certified Distressed Property Expert
Exit Scott Ryan Realty

Newsletters  like a regular or digital work great.  People will appreciate local information.  That is #1 if you are farming

March 16, 2011 10:39 PM
Rainmaker
37,491
Lee Bothast
2nd Generation Area Realtor
Coldwell Banker Residential Brokerage

Although I have done many of these and continue to do so, there is one that needs to be at the top of the list, and perhaps could be the only one on the list (or, for fun, occupy all 18 spots!) and that is......

TALK TO PEOPLE

.....everywhere you go. I've gotten business from strangers in Starbucks (grocery store, park, concert line, etc...), so it's possible to talk to anyone, anywhere, as people's lives are constantly changing and living arrangements must constantly change.  So, people are constantly in flux and potentially need the services of a good Realtor, or maybe even know someone that does need it.

So, thanks for the mind expanding list, and keep in mind that it really just comes down to talking to people.

March 16, 2011 11:30 PM
Rainmaker
290,133
Mahesh Mike Patel
Call Me And Consider It Done!
First Team Real Estate

Working your past clients and your immediate sphere of influence....get referrals.

March 16, 2011 11:40 PM
Rainer
144,182
Kaera Mims
Associate Broker, e-PRO, REALTOR; Hampton, Newport News, York Co.
Liz Moore & Associates

What a great list - great for new or seasoned agents! Thanks for the reminder; I think what ever you do consistently will work best for you!

March 17, 2011 12:27 AM
Rainmaker
646,835
Evelyn Kennedy
Alameda, Real Estate, Alameda, CA
Gallagher & Lindsey, Alameda, California

Karen:

Networking with local business people is a good way to market yourself and create a referral base.  Good list. I have bookmarked it.  Thanks.

March 17, 2011 01:07 AM
Anonymous #38
Anonymous
Anonymous

The post-it notes are new to me, Karen.  Sounds like they're worth a shot!

March 17, 2011 08:05 AM
Rainmaker
127,732
Karen Rittenhouse
Real Estate Investor
www.JKKPropertyInvestors.com

Kate & Lelis: Yes, writing for local publications.  I've written for neighborhood newsletters and, now, neighborhood blogs.  They're always looking for content.

Lee:  it's amazing how many people don't talk about what they do.  They think that is for the "office".   I used to carry a bag that said, "I buy houses".  Great conversation starter without even opening my mouth!

Kaera:  Everything I've tried works - so I encourage people to do everything!  Some things work better than others, of course, so you eventually focus on those.

Thanks for all the comments and suggestions!

 

 

March 17, 2011 10:00 AM
Rainmaker
29,711
Nick Dailey
RE/MAX: Northern Kentucky Real Estate - NKY MLS - Short Sale
RE/MAX Affiliates

All good tips - way to nail down the staples of success

March 17, 2011 10:35 AM
Rainer
7,361
Ann Christopher
Crye-Leike Brown Realty

GREAT TIPS!! THANKS!

March 17, 2011 04:04 PM
Rainmaker
372,253
Morris Massre
Realtor Broward County Florida
Berkshire Hathaway Home Services

I do or have done all and can honestly say that most work except print, at least for me.  There was once a time when print was all you needed, but now I feel as if stuff like postcards just are not worth the trouble.

March 17, 2011 04:54 PM
Rainmaker
127,732
Karen Rittenhouse
Real Estate Investor
www.JKKPropertyInvestors.com

Morris:

That's so interesting.  For us, postcards are working great because we like to target specific neighborhoods.  But other print, I agree.  We have not used newspapers in years!

March 17, 2011 05:28 PM
Rainmaker
278,479
Dianne Goode
Realtor/Broker
Raleigh Cary Realty

Back again, fascinated by the post-it notes.  I guess they're big, like the UPS ones?  Do you have them custom printed?  Who does that?  Thanks for the information!

March 19, 2011 12:18 AM
Anonymous
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Show All Comments
Rainmaker
127,732

Karen Rittenhouse

Real Estate Investor
I have wholesale investment properties available! Call today!
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