Who owns the content on ActiveRain?

By
Education & Training with ActiveRain

This is a question that has increasingly come up from members of the ActiveRain community. Who owns the content that has been published to ActiveRain? The short answer is...

The person who published the content whether it's a blog post, a comment, a picture or a video owns the content (providing they were the owner in the first place).

We see ourselves as a forum and publishing tool for real estate professionals. In the future we plan to create syndication relationships with 3rd party media outlets allowing our members to get the widest reach possible for their message. We believe that we create a lot of value for our members by providing these channels. With that in mind we want to make sure the control is in the members hands about where the content ultimately gets published, whether it's localism or a 3rd party partner site. If any member feels it's no longer in their interest to have their content on the ActiveRain Real Estate Network, they are always free to delete it.

This ActiveRain community is built upon the foundations of trust and transparency with our members. We know full well what would occur if this trust was violated.

Update: The Terms of Service outlining this is now available...

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Rainmaker
27,968
San Diego Short Sales
San Diego Homes

"The person who published the content whether it's a blog post, a comment, a picture or a video owns the content (providing they were the owner in the first place).

We see ourselves as a forum and publishing tool for real estate professionals." 

It will interesting to see if that is what MOVE thought they were buying.  

September 29, 2007 11:55 AM
Rainmaker
299,082
Brian Brady
VA Home Loans/San Diego
San Diego VA Home Loans/858-777-9751

Would you mind providing some specific examples of how we might use the content?  I will comment on each example type.  That might lead to some greater specification

In a sale of the entire platform to, say...Zillow.com 

As a SEO-enhancer for an up and coming online brokerage; a syndicated blog feed for say...Redfin.com

In a revenue sharing agreement as a feed for say...Trulia.com

  

 

September 29, 2007 01:13 PM
Rainmaker
186,703
Roberta Murphy
Carlsbad Real Estate and Homes
San Diego Previews * Previews Luxury Real Estate

Brian and Jonathan: It would seem that the author might be given the opportunity to opt in or out of syndication with a particular vendor.

Zillow? Probably.

Redfin? Not unless I could choose the articles:-)

Trulia?: Probably. 

If none of it makes sense, authors can delete their blog articles on Active Rain. (Can you do so on other blogging platforms?) If one wishes to make direct income from blogging activities, there are plenty of places to go.

I would love the opportunity to do targeted syndication and would welcome the opportunity to broaden my audience and client base.

 

 

September 29, 2007 02:20 PM
Rainmaker
299,082
Brian Brady
VA Home Loans/San Diego
San Diego VA Home Loans/858-777-9751

I would love the opportunity to do targeted syndication and would welcome the opportunity to broaden my audience and client base.

Aha!  Good points, Roberta.  However, you give up the write to pick and choose how and which content is distributed by Active Rain unless you specifically delete articles that you don't want to se seen.

Let me give you an example.  If active Rain were to establish a feed with redfin, I'd use this article to show how full-service agents really didn't like to work with discounters (it's all in the comments).

If I were, Bankrate,  trying to show how mortgage originators won't disclose yield Spread, I'd definitely use this article 

Both would be an inaccurate depiction of how you and I do business but it wouldn't matter.  Without control of your content, it can be used to augment business models that are not consistent with our thinking.

and we can't say that the boys at Active Rain would never do that, they already have tried to get into bed with a company most members don't respect.

September 29, 2007 03:22 PM
Anonymous #60
Anonymous
Athol Kay www.reagentinct.com
Where is the Terms of Use page???? I Googled for it and can't find it.
September 29, 2007 05:28 PM
Rainmaker
27,968
San Diego Short Sales
San Diego Homes

"I would love the opportunity to do targeted syndication and would welcome the opportunity to broaden my audience and client base."

You can still do that. And the syndicaters can just as easily cut rev share deals with people like you and Brian, as opposed to AR, for less than what AR would want. You would remain in control of your content as well. 

"you give up the write to pick and choose how and which content is distributed by Active Rain"

This is an excellent point and begs the question, "Who will pick and choose?".

"Where is the Terms of Use page????"

There isn't one that spells out user content. That's the problem. 

 

September 29, 2007 06:33 PM
Rainmaker
239,277
Linda Reynolds
Bradenton Real Estate
Bradenton Real Estate - Linda Reynolds
It is good to know that you still believe that we own our data.
September 29, 2007 06:54 PM
Rainer
22,263
Ron Allen
Fayetteville NC homes

Whew!

September 29, 2007 10:58 PM
Rainer
1,092,162
Matt Heaton
Timu Corp - CEO, ActiveRain - Co-founder

"Aha!  Good points, Roberta.  However, you give up the write to pick and choose how and which content is distributed by Active Rain unless you specifically delete articles that you don't want to se seen."

Brian, that's the plan is we want to let members pick where content gets distributed.  We know full well the reaction if we just decided to syndicate the content which is very valuable to our members somewhere without their permission, we'd have a revolt on our hands.  So why would we do it?

We've always been very sensitive to the relationship between members, our content, and us, and that's not going to change in the future.  And any companies we've have business discussions with in the past and in the future have always had to accept this reality.

September 29, 2007 11:56 PM
Anonymous #65
Anonymous
Anonymous

Matt,

Thank you for posting this and engaging in Q&A. I think that is all we really want, to have our concerns addressed.

I posted Are You Worth $60,000? and all I really wanted is this discussion. But I had to go to Bloodhound Blog to find it. Why not a group email to all members when something this important is being discussed?

Bill Roberts

September 30, 2007 09:58 AM
Ambassador
1,068,914
Jim Crawford
Jim Crawford Atlanta Realtor - Atlanta Real Estate
RE/MAX Paramount Properties
Matt, thanks you for the post!  Since I write for www.RealtyTimes.comI was curious about content rights etc... Thank you so much for the  explanation!
September 30, 2007 03:57 PM
Ambassador
1,433,004
Jennifer Fivelsdal
Mid Hudson Valley real estate connection
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571
Matt -I really appreciated the explanation.  I was positive that this was the answer that would be given.
October 01, 2007 07:22 AM
Rainer
58,052
Virginia Halter
ABR, CDPE, CRS, GREEN, SFR, SRES
RE/MAX Signature Properties

That is good to know.  I have seen this asked several times but not seen it answered so clearly. 

October 01, 2007 04:13 PM
Anonymous #69
Anonymous
Anonymous

So does this mean that we "should" or "shouldn't" add a "copywrite" blurb on the bottom of our posts?  I've been toying with this idea,  but haven't really come up with a reason to do (or not do) so.

October 02, 2007 03:40 PM
Ambassador
738,639
Jeff Belonger
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans
Social Media - Infinity Home Mortgage Company, Inc

Matt.... I think you have said this from day one....  I am sure it's not easy from your side and others that are part of your staff, keeping up with all of this. No matter the differences that we have had in the past, you all have done an excellent job. Thanks for bringing this to everyone's attention again. 

                                                                                                                jeff belonger

November 18, 2007 09:48 PM
Rainmaker
325,189
Jeff R. Geoghan
Marketing VP & Real Estate Agent Trainer
Coldwell Banker Select Professionals
Thanks for reassuring news and perspective, Matt.  When one has dozens of articles and hundreds of photos out, this is good to know.
October 08, 2007 11:55 AM
Rainer
1,092,162
Matt Heaton
Timu Corp - CEO, ActiveRain - Co-founder

Jeannie, you can add the copyright blurb to the bottom of you're post if you want, it may help if a spam site tries to rip off the content, but technically you don't need to add it for your content to be copyrighted.

 Update: The complete Terms of Service legally outlining this can now be found at, http://activerain.com/action/default/terms_of_service

 

October 08, 2007 04:03 PM
Rainer
19,953
Membership Cancelled
Thanks for the clarification. I appreciate the information.
October 09, 2007 02:03 AM
Anonymous #74
Anonymous
Anonymous

Howdy

Thank you for posting the clarification of this.

Have a good one

November 12, 2007 04:10 PM
Rainer
120,294
Fernando Rosado
561-906-0050 or 561-840-8950
Thank You for the information......now I know   loud and clear
November 18, 2007 09:07 PM
Anonymous
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ActiveRain Real Estate Network

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