Really? You're Hiring Your Friend?

By
Real Estate Agent with Crye-Leike Realtors

I interviewed for a listing last Friday.  The seller told me they had interviewed another agent, and I was obviously the better agent, ...hands down.  Then I heard these words, "We have one more interview to conduct before we make our decision."

Now, I've heard these words before.  I'm not easily intemedated by them, and I have a plan of replys to go through when I hear them, ie "Look, we're both here now, and you believe in my marketing and negotiation skills, why don't we just go ahead" or "I'll be happy to call and cancel your last meeting for you." or even "when do you believe that meeting will be over?  I'll have the paperwork ready and get the listing process done for you right away."

None of it worked.  Turns out this is the phone call I got after their final interview, "Jason, we hate making this kind of phone call, but you were so nice, and we feel we owe it to you.  After meeting with the last agent we are going with him because we have known him a long time, and we were neighbors for years.  We just feel comfortable with him.  Your presentation and marketing plan was hands down the best we saw, and we really wish you the best."

"So, Mr. Seller, you're saying that my marketing plan is a more successful model, and my presenting skills are better than anyone you visited with, but you're still going with a different agent because you value your friendship over business?"

"That summs it up exactly, Jason.  We really appreciate your time."

All this to say something that I saw on The Office once when Dwight Schrute was training Ryan.  He said something profound, "Sometimes you do everything right, and don't get the sale."  

It's true.  These people loved me.  They laughed in my office, they like the answers I gave to their problems...they just didn't give me the sale.

Time to move on to the next one.

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Topic:
ActiveRain Community
Groups:
FOR SALE BY OWNER - MARKETING(FSBO)
Internet Lead Generation-How Best To Capture Your Audience
Tags:
listing northwest arkansas

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Rainer
87,352
Tara Cummins
Marketing Concierge, Strategy4SuccessNow
Stratagy4SuccessNow

When will people ever get that you get what you pay for?  I love my friends, and I'll happily call on them when I want to go to lunch, go to a movie or get a pedicure.  But when I need to make a major financial transaction - or get my car repaired - I'm going to call a professional.

I agree with many of the comments here.  Leave the door open in case they come back to you and in the meantime move along.

March 21, 2011 02:42 PM
Rainer
72,187
John J. Woods
Aardvark Appraisals

 

   It sounds like you couldn't compete with the 'relationship escalation clause' they already had among their offers...

 

March 21, 2011 06:16 PM
Rainer
12,087
Nancy Bergman
Lyon Real Estate - Downtown

I had the exact same thing happen to me last week. I spent an hour with a potential new client getting to know him. Find out the client went with someone who spent 15 minutes with him and didn't care for his agency. I think the co-owners just knew him.

March 22, 2011 01:25 AM
Rainmaker
333,968
Navona Hart
Real Estate Agent, Farmville Virginia Homes & Land
Real Living Cornerstone

Jason, I am late to this party, in addition to Tni's recommendation to ask if they are interviiewing a friend, I always schedule my appointment as their last appointment.  Then if they list with their friend, I don't have to go on the appointment.  Works pretty good...BTW the scenario as described stinks badly.

March 23, 2011 01:21 PM
Rainer
162,416
Jeffrey Markell
REALTOR Broker/Investor - Residential Real Estate
Realty Benefit

Hi Jason: Sorry this one didn't work out for you and I understand your frustration. Always remember; Some will, Some won't, So what...Next!

March 23, 2011 06:13 PM
Anonymous
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Rainmaker
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Jason Smith

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