Really? You're Hiring Your Friend?

By
Real Estate Agent with Crye-Leike Realtors

I interviewed for a listing last Friday.  The seller told me they had interviewed another agent, and I was obviously the better agent, ...hands down.  Then I heard these words, "We have one more interview to conduct before we make our decision."

Now, I've heard these words before.  I'm not easily intemedated by them, and I have a plan of replys to go through when I hear them, ie "Look, we're both here now, and you believe in my marketing and negotiation skills, why don't we just go ahead" or "I'll be happy to call and cancel your last meeting for you." or even "when do you believe that meeting will be over?  I'll have the paperwork ready and get the listing process done for you right away."

None of it worked.  Turns out this is the phone call I got after their final interview, "Jason, we hate making this kind of phone call, but you were so nice, and we feel we owe it to you.  After meeting with the last agent we are going with him because we have known him a long time, and we were neighbors for years.  We just feel comfortable with him.  Your presentation and marketing plan was hands down the best we saw, and we really wish you the best."

"So, Mr. Seller, you're saying that my marketing plan is a more successful model, and my presenting skills are better than anyone you visited with, but you're still going with a different agent because you value your friendship over business?"

"That summs it up exactly, Jason.  We really appreciate your time."

All this to say something that I saw on The Office once when Dwight Schrute was training Ryan.  He said something profound, "Sometimes you do everything right, and don't get the sale."  

It's true.  These people loved me.  They laughed in my office, they like the answers I gave to their problems...they just didn't give me the sale.

Time to move on to the next one.

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Topic:
ActiveRain Community
Groups:
FOR SALE BY OWNER - MARKETING(FSBO)
Internet Lead Generation-How Best To Capture Your Audience
Tags:
listing northwest arkansas

Comments 71 New Comment

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Rainmaker
647,735
Evelyn Kennedy
Alameda, Real Estate, Alameda, CA
Gallagher & Lindsey, Alameda, California

Jason:

You just can't beat the good friend or family member out of the listing.  But they may not have a great market plan to sell the house and it may not sell.  So you may end up selling the house after all.

March 21, 2011 02:10 AM
Ambassador
1,638,391
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

I would put an alert in the listing and highly probable that you may have a second chance. .

March 21, 2011 06:08 AM
Rainer
90,234
Kathy Kenney
Realtor - Princeton & Central NJ Homes for Sale
Keller Williams, Princeton, NJ

Keep in touch with them, (ie, postcards for upcoming holidays, Easter, Memorial Day, 4th of July, etc.) and be ready to list in 6 months!

March 21, 2011 07:16 AM
Anonymous #56
Anonymous
Anonymous

I feel for you, Jason.  At yesterday's Open House, one couple mentioned they'd read my market reports for their neighborhood and asked why I wasn't still posting.  Explained I had moved and changed my focus but still listed there.  They wanted a market update so they can FSBO!  Yeah, I'm going to invest time doing that...

March 21, 2011 07:46 AM
Rainer
69,339
Chris Mayr
D3 Interactive Marketing

My friends and family know that I don't do business with them.  I will refer them until I am blue in the face, but never, ever do business with them and that includes selling them stuff.  It makes for better Christmas dinners.

In our business, we always lose to the friends, family, kid down the street who "is on the Internet all the time", as if that is the qualification that was needed.  I always just say thanks and move on about my day.

March 21, 2011 08:03 AM
Rainer
70,580
Caroline DeVore, Stowe Vermont Lodging, VT Bed and Breakfast Inn, Vacation Homes
Caroline DeVore | Stowe Meadows Lodge, Stowe VT
Stowe Meadows Lodge, Stowe VT Romantic and Luxurious Inn

I agree with posters who don't mix business with family and friends.  My brother has been a broker for 25 years and one of the best pieces of advise he gave me when I started was, don't do business with family and friends.  Agreed!  I believe your upfront work will be rewarde a little later down the line with these folks. Caroline

March 21, 2011 09:25 AM
Rainmaker
150,883
Aaron Seekford
Arlington VA Homes 703-836-6116
Arlington Realty, Inc.

That's tough, Jason. If you are the better agent, then it's their own loss. It happens to the best of us--hang in there!

March 21, 2011 09:31 AM
Rainmaker
891,596
Michael Setunsky
Your Commercial Real Estate Link to Northern VA
Michael's Commercial LLC

Jason, in this business you can win them all. Be prepared, you may get the listing if it doesn't sell. Move on!

March 21, 2011 09:36 AM
Rainmaker
192,127
Bob Zorechak - ABR, GRI, e-PRO
Sells Homes in Morris/Somerset/Hunterdon Cos., NJ
Keller Williams Realty Metropolitan

This is the business we are in my friend.

March 21, 2011 09:49 AM
Rainmaker
216,453
Chris Sloan
Tooele Utah Real Estate
Group 1 Real Estate

Be ready 6 months from now! Great discussion.

March 21, 2011 10:30 AM
Rainmaker
64,599
Jason Smith
Crye-Leike Realtors

Wow!  61 comments!  Thanks so much for reading.  I feel like a superstar!  :D  

Please know, I have a listing appointment tonight for a wonderful home and couple.  Paperwork will be signed, and money will soon be made!  

If you like my writing, please subscribe to my blog.  I'd love to have you reading on a regular basis!

March 21, 2011 10:31 AM
Anonymous #64
Anonymous
Anonymous

Each rejection, regardless the reason, brings you that much closer to your next listing taken.

March 21, 2011 10:36 AM
Ambassador
1,501,196
Ed Silva
Central CT Real Estate Broker Serving all equally
RE/MAX Professionals, CT 203-206-0754

Jason, as already noted you don't get all of them, even when you're the best choice. Mike #7 may have hit it right, when the last agent/friend interviewed/visited, he may have told them a story about needing the money. Even if that's not the case, think it, as it might settle better.

March 21, 2011 12:21 PM
Rainmaker
337,519
Karen Feltman
Relocation Specialist
Cedar Rapids/Iowa City, IA Skogman Realty

I think that you have the right attitude...vent a little on AR and then get back to business....NEXT!

March 21, 2011 12:36 PM
Ambassador
436,904
Larry Lawfer
"I listen for a living." It's all about you.
YourStories Realty Group

So you lost one that you should have had, that is so much better than taking one you regret later, don't you think?

March 21, 2011 01:35 PM
Rainer
87,352
Tara Cummins
Marketing Concierge, Strategy4SuccessNow
Stratagy4SuccessNow

When will people ever get that you get what you pay for?  I love my friends, and I'll happily call on them when I want to go to lunch, go to a movie or get a pedicure.  But when I need to make a major financial transaction - or get my car repaired - I'm going to call a professional.

I agree with many of the comments here.  Leave the door open in case they come back to you and in the meantime move along.

March 21, 2011 02:42 PM
Rainer
72,287
John J. Woods
Aardvark Appraisals

 

   It sounds like you couldn't compete with the 'relationship escalation clause' they already had among their offers...

 

March 21, 2011 06:16 PM
Rainer
12,087
Nancy Bergman
Lyon Real Estate - Downtown

I had the exact same thing happen to me last week. I spent an hour with a potential new client getting to know him. Find out the client went with someone who spent 15 minutes with him and didn't care for his agency. I think the co-owners just knew him.

March 22, 2011 01:25 AM
Rainmaker
338,296
Navona Hart
Real Estate Agent, Farmville Virginia Homes & Land
Real Living Cornerstone

Jason, I am late to this party, in addition to Tni's recommendation to ask if they are interviiewing a friend, I always schedule my appointment as their last appointment.  Then if they list with their friend, I don't have to go on the appointment.  Works pretty good...BTW the scenario as described stinks badly.

March 23, 2011 01:21 PM
Rainer
171,541
Jeffrey Markell
REALTOR Broker/Investor - Residential Real Estate
Realty Benefit

Hi Jason: Sorry this one didn't work out for you and I understand your frustration. Always remember; Some will, Some won't, So what...Next!

March 23, 2011 06:13 PM
Anonymous
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Rainmaker
64,599

Jason Smith

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