I lost a sale because of facebook!

By
Real Estate Agent with Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com
http://actvra.in/6Xx

I had heard a very interesting story this weekend. Jim  the real estate agent, was looking for a home for Morgan in the price range of $650,000. After 3 months of looking at properties he and Morgan found the perfect single family home in Huntington Beach, Ca. Negotiations ensued for quite some time. Morgan was asking for a $15,000 concession on price which would bring the home to the par average of comparable homes on the block. However, the seller was not budging. 

Morgan had a Facebook account. Some how, some way Morgan found out the seller also had a Facebook account. One evening, Jim calls Morgan and gives him the great news: "...the seller is willing to drop the price by $13,000!" To Jim's surprise, Morgan said, "Not thanks. I don't do business with racists!"

It turns out, Morgan was reading the sellers "Status" updates. In the history, the seller wrote derogatory, slanderous, and anti-Semitic comments regarding the negotiation of his/her house. The comments were in the realm of: "This damn ***** (racial slur) wants to take $15k from me, *****...."

Morgan later found another home. Jim worked hard for this sale and was "inches" from it. Jim's, including the listing agent's, work was made that much harder because of the poor action of the seller on Facebook.

It's amazing the power of the internet and social media. Like any power it can be used for both harm and good. The question here is: should we censor our clients' social media (Facebook) activities?

How would you react as the buyer's agent? Or even better, what would you do if you found out your client was making negative comments on their Facebook account? Would you drop the listing?

 

Follow-up post (3/24): Twitter & Facebook Can Kill The Deal!

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Topic:
ActiveRain Community
Location:
California Orange County
Groups:
Century 21 Active Rainers
Keller Williams 'Rainers
Prudential Network
Rainmaking - Internet Marketing Strategies
Sotheby's International Realty
Tags:
real estate social media

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Rainmaker
98,105
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com
March 24, 2011 07:56 PM
Rainer
135,128
Margie Kopp Sorrell
Lake Oconee Real Estate
Coldwell Banker Lake Oconee Realty and Lake Country

Somehow, over a year later, I'm stumbling upon this post. I can think of many stories that have made national news in regards to posting things on your Facebook account and it getting you in trouble. All of my friends who are teachers have to be uber careful not to post pics of them out on the town with a drink in their hand. It can be grounds for being fired. Crazy how the internet, as great as it is, can also be a very fine line to walk.

April 02, 2012 07:54 AM
Rainer
223,861
Donald Reich
Prudential Centennial

Margie's comment, made me laugh! I remember as a Senior in High School, going to see the Greatful Dead in Concert, and there was a young teacher from my school, smoking pot and sitting on the laps of various guy friends. Now imagine if I had snapped a picture and put it online . . . .

April 02, 2012 08:26 AM
Rainmaker
98,105
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com
Margie - so true! Here's the 'dangerous' thing; YOU MIGHT NOT POST 'UNSAVORY' PHOTOS TO GET THEM SPREADING ALL OVER THE INTERNET! With FBs facial recognition and having your friends 'tag' you to a photo, pictures of you might be circulating without you being aware. So what do we do about it? Refuse to take photos in public places? Will 'social' media making us more 'unsocial'?
April 02, 2012 09:24 AM
Rainmaker
92,399
Ashley Connolly
Northeast Water Wells Inc

Wow thats insane i cant believe this story people are unbelievable

September 17, 2012 01:10 PM
Anonymous
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Rainmaker
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Reuben Fine

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