Hyper-Local Posts....The Cherry On The Cake!!!!

By
Managing Real Estate Broker with RE/MAX Executive Realty

I blog every day and much of what I do during the course of every week is hyper-local posts.  My team and I are marketing four subdivisions, at this time, and a fifth one is almost ready to come online.  We are listing agents, and our inventory is our income. 

Marketing every event and phase of each listing and subdivision is a full time job.   If done consistently and with determination, hyper-local posts make the phone ring.  They make our builders happy because their inventory is selling, and that keeps our heads above water in this challenging market.

Every open house event and the results of each event are posted.  All pending sales and closed transactions in each subdivision are posted, along with updated information about each phase as it comes online.  Photos of every room and every nook and cranny are displayed.  Links are everywhere within the post and they link back to the subdivision website and our team website. 

I have a list of hundreds of keywords that I use for our subdivisions.  These hyper-local posts are responsible for activity being directed to our open house events; calls coming in to see our new condos at our adult communities; and homeowners inquiring about building a new home in our single family home community. 

Our resale listings are always posted and many buyers are looking for specific subdivisions to move into.  Again, these hyper-local posts describe the communities where our listings are located.  They are resale homes but the subdivisions are in demand and hyper-local posts are important.

If you're not in the habit of writing hyper-local blog posts, it's a good one to form now.  It produces business for us, and our builders love to see their product online.  Our builders now look for their communities to be posted every week, and we never want to disappoint them!!  Every post is a cherry on the cake!!!!

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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin
Groups:
Active Rain Newbies
Agents Who List Subdivisions
BananaTude
HyperLocal Neighborhood and Community Posts
Posts to Localism
Tags:
blogging with hyperlocal posts

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Rainmaker
1,824,328
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Irene....congratulations....those are the posts that work the best and are in the great demand by readers....the others have value....they enable readers to get to know you better....and that helps with their decision to hire you.

March 23, 2011 08:50 AM
Rainmaker
203,368
Tom Bailey
Crystal Coast Realty & Home Services, LLC

Barbara, I attended an all day seminar on blogging and Social Media today. The first words out of the trainers mouth about blogging was make them hyper-local. You should start a RE training company. You would be a star.

March 24, 2011 10:28 PM
Rainmaker
1,824,328
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Tom....there are days when I have all I can do to get out of my own way!! I'll stick to what I'm doing.....

March 25, 2011 02:06 AM
Rainmaker
562,011
Joy Daniels
Joy Daniels Real Estate Group, Ltd.

Great information -thank you!  Can you tell me if there is way to post to more than one county.  The drop down menu gives me the choice of state, then county . . . and I have several I'd like to include.  How can I do that?

March 27, 2011 03:47 PM
Rainmaker
1,824,328
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Joy....I don't know that answer.....ask AR support....all of my posts are in one county....

March 27, 2011 05:05 PM
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Rainmaker
1,824,328

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.