The truth, and nothing but the truth when it comes to selling your home Janice Roosevelt, Kelelr Williams Real Estate, PA & DE

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Real Estate Agent with Rory Burkhart Team, Keller Williams

Many Realtors approach a listing appointment sharing their successes with the seller.

My experience shows its more effective to focus on the seller's wants and needs. When do the sellers  want to be out of their house?   Where are they moving next? Why?  What other situations are going on in their life that could help or hurt them get the highest price in the shortest amount of time?

Taking this consultative approach can help a seller from feeling overwhelmed. It does require telling the truth in return, about what the recent comparable sales have been, what buyers want and the condition of their house.

Selling a house is not like living in a house. When I consult on staging, it often helps the seller take the emotional transfer from homeowner to house seller. I go a step further providing the tools and resources a seller needs to make repairs and stage the home, without costing a small fortune.

Pricing is such a key ingredient in selling a home in today's market. Sellers often have expectations about what they want in terms of price. It is not easy in telling the truth about price and it takes some sellers a while to digest it, but it is the best way to get the best offer on the house.

 

jroosevelt@kw.com

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Rainer
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Martin Dorgan
Prudential Indiana Realty - Columbus, IN

I agree with you Janice, I think its better to empathize with the seller and always try to alleviate their stress points.

Mar 24, 2011 10:29 AM #1
Rainmaker
468,836
Janice Roosevelt
Rory Burkhart Team, Keller Williams - West Chester, PA
OICP ABR, ePRO,Ecobroker

It is a people business and we need to keep that in mind. You are right Martin

Mar 24, 2011 12:57 PM #2
Rainmaker
559,307
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Janice, we all have to remember we are dealing with someone's home and there is a whole separation process they have to go through by the time they move. Good communication is so important.

Mar 24, 2011 03:14 PM #3
Rainmaker
468,836
Janice Roosevelt
Rory Burkhart Team, Keller Williams - West Chester, PA
OICP ABR, ePRO,Ecobroker

Janice, you are right. That's a great way to ut it - a separation process.

Mar 24, 2011 03:49 PM #4
Rainmaker
1,445,294
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Honest and open communication is the key to gaining and keeping seller trust and everything we do should be with their best interest in mind. 

Mar 24, 2011 04:28 PM #5
Rainmaker
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Janice Roosevelt
Rory Burkhart Team, Keller Williams - West Chester, PA
OICP ABR, ePRO,Ecobroker

Anita, true, but so  many of us fear losing a listing or want to please so we can't find the right way or be firm enough to tell the thruht.

Mar 24, 2011 07:48 PM #6
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Rainmaker
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Janice Roosevelt

OICP ABR, ePRO,Ecobroker
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