Why The Newspaper Industry Collapsed

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Services for Real Estate Pros with AgencyLogic
The following chart (Source: Cendella.com) shows an amazing 92% decline in the U.S. newspaper industry’s 'Help Wanted Classified Ad' revenue from 2000 to 2010.

Cendella explains that it didn't have to be this way:

"Newspaper executives knew what had to be done to compete successfully in the future but were afraid to upset the people responsible for the past. It was a lack of courage, not a lack of clarity."
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  1. Wallace S. Gibson, CPM 03/27/2011 10:27 AM
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Groups:
Hudson Valley Real Estate and Mortgage Professionals
Realtors®
Tags:
ad revenue
cendellacom
decline
newspaper

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Rainmaker
520,475
Maria Morton
Kansas City Real Estate 816-560-3758
BHG Real Estate - Kansas City Homes

Stephen, what could newspapers have done to replace the revenue lost from advertising?

March 26, 2011 07:53 PM
Rainmaker
481,026
Melinda (Mel) Peterson
The Naked Blogger 541-659-1620
Real Estate Cafe LLC

Cowards ~ If they only had more courage.  Perhaps phone books are next!

March 26, 2011 10:08 PM
Rainmaker
146,410
Jack Tenold, Reverse Mortgage Specialist Washington | Oregon | California - refinance & purchase
First Priority Financial NMLS 3257

Thanks for the post and the amazing statistics.  I enjoyed reading the article you referred to.  Reading the newspaper (not just the Help Wanted Classified Ads)is a time honored family tradition.  I will probably continue to subscribe but I get alot more information online.  I'm the only one in my office who subscribes to the local papers. 

March 26, 2011 10:57 PM
Ambassador
1,637,838
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

Good reason why I stopped print adverts a few years back. . 

March 27, 2011 08:10 AM
Rainmaker
185,799
Stephen Fells
AgencyLogic

@Maria - I'm not sure there is much they could do with so much going digital. The NY Times has amazing products for the future, something Harry Potter would be proud of, but for good old fashioned paper products the end is neigh.

March 28, 2011 09:24 PM
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Rainmaker
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Stephen Fells

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