Why The Newspaper Industry Collapsed

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Services for Real Estate Pros with AgencyLogic
The following chart (Source: Cendella.com) shows an amazing 92% decline in the U.S. newspaper industry’s 'Help Wanted Classified Ad' revenue from 2000 to 2010.

Cendella explains that it didn't have to be this way:

"Newspaper executives knew what had to be done to compete successfully in the future but were afraid to upset the people responsible for the past. It was a lack of courage, not a lack of clarity."
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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Wallace S. Gibson, CPM 03/27/2011 10:27 AM
Groups:
Hudson Valley Real Estate and Mortgage Professionals
Realtors®
Tags:
ad revenue
cendellacom
decline
newspaper

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Rainmaker
533,760
Maria Morton
BHG Real Estate - Kansas City Homes - Kansas City, MO
Kansas City Real Estate 816-560-3758

Stephen, what could newspapers have done to replace the revenue lost from advertising?

Mar 26, 2011 07:53 PM #1
Rainmaker
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Melinda (Mel) Peterson
Real Estate Cafe LLC - Medford, OR
The Naked Blogger 541-659-1620

Cowards ~ If they only had more courage.  Perhaps phone books are next!

Mar 26, 2011 10:08 PM #2
Rainmaker
160,129
Jack Tenold, Reverse Mortgage Specialist Washington | Oregon | California - refinance & purchase
First Priority Financial NMLS 3257 - Spokane, WA
Reverse Mortgage Specialist

Thanks for the post and the amazing statistics.  I enjoyed reading the article you referred to.  Reading the newspaper (not just the Help Wanted Classified Ads)is a time honored family tradition.  I will probably continue to subscribe but I get alot more information online.  I'm the only one in my office who subscribes to the local papers. 

Mar 26, 2011 10:57 PM #3
Ambassador
1,653,033
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Good reason why I stopped print adverts a few years back. . 

Mar 27, 2011 08:10 AM #4
Rainmaker
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Stephen Fells
AgencyLogic - Wappingers Falls, NY

@Maria - I'm not sure there is much they could do with so much going digital. The NY Times has amazing products for the future, something Harry Potter would be proud of, but for good old fashioned paper products the end is neigh.

Mar 28, 2011 09:24 PM #5
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Rainmaker
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Stephen Fells

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