20 Ways to Make $100K this year... OR NOT!

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Education & Training with Sell with Soul

Last September I posted a blog called "To Photo or Not to Photo" where I raised the age-old question of whether or not to put your (hopefully) smiling face on your business card. (I vote YES).

One of the comments on that blog was something along the lines of "Can anyone actually demonstrate that their picture on a card resulted in business for them?" Excellent Dollarsquestion! My response to the commenter was:

"There is no one magic bullet to success. Clients come in from dozens of sources - I got a listing once because my lawn guy saw my RE/MAX signs in the back yard. So, is your business card in itself an important part of your marketing strategy? Probably not - at least, I hope no one is relying on a business card to generate business for them. But if one open house visitor remembers me over the other agents he met that day because my photo was on my card, I'll consider that a valid testimony. If one cross-country real estate agent I met at the NAR convention sends a referral my way because she was able to remember me out of the dozens of other agents she met, again, that's certainly worth having my photo on a card."

My point in revisiting this debate today is to reiterate that real estate clients find us in many different ways. And when they do, they each bring with them the potential of a significant paycheck - in some cases, even a year-changing paycheck. Depending on your market, your average commission check could be $3,000, $5,000 or even $10,000! Therefore, just one missed opportunity to capture one potential client could cost you $3,000, $5,000 or even $10,000! Not to mention all the business that potential future satisfied past client would send your way...

(Um, still not seeing your point, JA-H).

Okay, getting to it now.

If you miss opportunities to capture potential clients on a regular basis with silly little omissions, carelessness or even (gasp) laziness, you could easily cost yourself $100,000 in the next twelve months (assuming 20 missed opportunities at $5,000 per).

What might those 20 silly little omissions, carelessness'es or even (gasp) laziness'es look like?

Ahhhhhh... Watch This Space for further discussion. (But in the meantime, feel free to share your own thoughts!)

 

 

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  1. Sue Puleo 04/09/2011 06:42 PM
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Topic:
Real Estate Sales and Marketing
Groups:
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Coaching-Personal Development
New Agent's Fasttrack to SUCCESS!
Selling Soulfully
The Ninety-ninth Percentile
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Comments 58 New Comment

Rainmaker
84,794
Sharon Harris
Realtor
Coldwell Banker Select Pros.

I do not have a picture on mine now. And agree it is just a forgetable card. I am going back to picture.

July 27, 2011 07:41 AM
Rainer
332,837
Paul Gapski
619-504-8999,#1 Resource SD Relo
Berkshire Hathaway / Prudential Ca Realty
 

thank you very much for the informative and interesting post. I get so much out of the active rain network.

March 03, 2012 07:08 AM
Rainmaker
1,490,937
Debbie Gartner
The Flooring Girl - Westchester hardwood flooring
Floor Coverings International Westchester NY & Stamford CT

What a great post, Jennifer.  In my industry (flooring), it is not standard to add your picture.  However, I keep breaking the rules in my industry and have chosen a new positioning calling myself the flooring Girl.  Soon, I'm going to make some new biz cards so I may consider this.  Katerina brings up a good point, so I need to think this through as we are expanding.  we are developing a new logo and it has a line design of a girl/me, and it looks like me, so this may be my potential solution.  I have to think it through.

April 15, 2012 04:31 AM
Rainmaker
783,370
Donna Foerster
Metro Denver Real Estate Agent
Cherry Creek Properties, LLC

Jennifer~ I believe that a photo on your business card is a must have.  Someone is more likely to recognize me than to remember my name.  I don't want ANY missed opportunities.  I can't AFFORD it!  (BTW, found your post because Debbie Gartner (#64) reblogged your follow up post.

April 15, 2012 09:53 AM
Rainmaker
427,949
Jennifer Allan-Hagedorn
Author of Sell with Soul
Sell with Soul

Fun to have an old post resuscitated! 

April 15, 2012 10:09 AM
Rainmaker
427,949

Jennifer Allan-Hagedorn

Author of Sell with Soul
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