They Only Marry Ugly Girls in This Town...

By
Home Stager with FEATURE THIS... Real Estate Staging & Interior Decor

That is basically what people are saying when they

tell me when their market doesn't require the

services of a stager.

 

In a town full of ugly girls, what happens when a pretty gal shows up in the neighborhood?

In a location that doesn't use real estate staging, this proven marketing technique becomes even MORE effective! The pretty gal has no other lovely ladies to compete with.

So, if one is not utilizing the skillset of a professional stager, simply because no one else has in one's market, perhaps one's logic is in need of re-evaluation.

All those unattractive listings will only help sell your staged listing faster, without the disappointing price reductions.

Call a local professional stager and make a lunch appointment TODAY!

Michelle Molinari

(337) 652-3983

Co-Owner, Feature This... Real Estate Staging, www.FeatureThisDotDotDot.com

Certified Property Consultant (CPC) www.StagingandRedesign.com

SAR Staging Instructor, Staging and Redesign, www.StagingAndRedesign.com

Lead Conceptual Designer, www.CurbAppealConcepts.com

 

 

 

 

 

 

 

 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Evelyn Black 04/09/2011 11:21 AM
  2. Beverly Femia 04/10/2011 01:10 PM
Topic:
ActiveRain Community
Location:
Louisiana Lafayette Parish
Groups:
Louisiana Real Estate
Realtors®
Stage It Forward...
Tags:
no one uses staging in my area
staging in a small town
ugly girls vs pretty girls

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Show All Comments
Rainmaker
197,630
Mark Velasco
Realty Source, Inc (Luxury Homes Division) - Whittier, CA
Friendly Hills Homes for Sale - Whittier, Ca. Real Estate - Listings

Cute picture Michelle and a very funny title.  Nice (playful) way of making your point

April 09, 2011 12:31 PM #46
Rainer
132,548
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Thank you all for your kind remarks!

It seems everyone loves the idea of staging but few know how to get their clients to bite.

That's because the best person to sell the concept to your sellers successfully is an actual professional stager!

So GO and GOOGLE THE HOME STAGERS IN YOUR TOWN and make a lunch appointment today, because everybody's got to eat, and it could be the most interesting and lucrative lunch meeting you'll ever have in 2011.

~Michelle

April 09, 2011 12:46 PM #47
Rainer
14,865
Patricia Marie Kelly
Marie Kelly Unlimited - Algonquin, IL
Certified Home Staging & Design Expert

Love the use of humor to drive home a great point !!

Thanks for sharing.

logo

April 09, 2011 02:09 PM #48
Rainmaker
65,094
Brenda & Ron Cunningham
West USA Realty - Phoenix, AZ
Realtors, Homes for Sale - Phoenix Metro

Love the picture!

April 09, 2011 02:54 PM #49
Rainer
207,715
Akerly Real Estate Team Manhattan & Brooklyn Real Estate
Akerly Real Estate Team - Brooklyn, NY

Great point.  I can't really see how a geographic market would fail to use staging, but I could see it if the market we're referring to is based on price point.  

April 09, 2011 03:05 PM #50
Anonymous
Anonymous
Anonymous

I'm meeting with a new client this week and have a stager meeting us there BEFORE we list.  Hopefully they will take her advice!  Great post!

April 09, 2011 03:43 PM #51
Rainer
132,548
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Again, thank you all.

Jayne - GOOD for YOU, protecting their fiduciary interests (GOOD for THEM) by bringing in a stager before the listing goes active! You will be amazed how cooperative your cleints will be toward the stager's suggestions.

When an agent suggests that a seller do something proactive, they listen.

When a home inspector says it, THEY ACTUALLY FIX IT.

It's the same result with a professional stager. Your seller will comply, and love you for suggesting the stager's services to them.

~Michelle

April 09, 2011 04:00 PM #52
Rainmaker
797,162
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Well, I don't know. If she's too pretty they might just think she's stuck up - or shallow and self-centered, without a caring personality.

Staging hadn't become popular here yet when I quit selling. Maybe it still hasn't, I don't know. I should ask someone.

If it had, I know it sure would have made my job easier. There were times when I despaired of even getting people to make the beds and wash that mountain of dirty dishes spread all over the kitchen counters.

Had I been able to point them to staged competition, I'll bet it would have been easier to convince them to get up out of the chair, turn off the TV, and get to work.

I'll never forget the people who said "They can clean it after they buy it." I always wondered who "they" were.

Among the mistakes I've made in my life, some of them were taking listings with sellers who refused to cooperate.

April 09, 2011 04:12 PM #53
Rainer
132,548
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Well, Marte, I feel ya. I don't know of any stagers in Idaho. And I know a LOT of stagers!

However, not every client cooperates 100%.

But I have had more than one agent in my time turn to me after a collaborative effort of a staging consult and listing agreement signing, and say,

"How the HECK did you get them to do a 180° ???"

I can do it because:

A. I have paid for extensive training to learn how to overcome objections to staging.

B. I have read EVERYTHING under the sun about how to overcome objections, PERIOD.

C. I believe in what I am saying.

D. I have my company statistics to back up what I am saying.

E. Only I know how to sell myself and my services best.

Just like a Realtor would fall on his/her face if someone else insisted on making the pitch for them to sell the house, a stager should be granted the same concession to sell themselves as the right person with the right skills to stage the house.

~Michelle

 

 

 

April 09, 2011 05:43 PM #54
Rainmaker
309,434
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles & Pasadena, CA

Here, here, Michelle. Well said, you clever woman! Great analogy and I love the bulldog in the pink onesie :o)

April 09, 2011 07:02 PM #55
Rainmaker
486,417
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Hilarious, Michelle. Love the title and love the post. Congratulations on the feature!

Kathy

April 09, 2011 07:16 PM #56
Ambassador
401,858
Virginia Hepp
ERA - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Aww.... she is a beauty!  You already staged her?

April 09, 2011 07:45 PM #57
Rainer
234,262
Doug Bullwinkel
Vitek Mortgage Group - Roseville, CA
NMLS #281609

What a great bridge from your eye catching title to a very well thought out topic.  You brought up a very good point and relating it to first impressions was very creative. Thanks for an enjoyable post.

April 10, 2011 01:34 AM #58
Rainer
112,835
Beverly Femia
Coldwell Banker Sea Coast Advantage - Hampstead, NC
Broker Realtor Stager - Greater Wilmington, NC Are

Such a great topic - 9 of 10 homes need some help - maybe we need another term to cover those situations where bringing in furniture isn't really needed but lots of packing up,rearranging and a tiny bit of adding will make a HUGE difference in outcome. 

April 10, 2011 01:01 PM #59
Rainmaker
1,239,469
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Most of the girls in this town are the bankers daughter and that guy is too cheap to get them a decent dress.

April 10, 2011 06:45 PM #60
Rainmaker
532,567
Cynthia Larsen
Safe Haven Realty - Cotati, CA
Sonoma County Real Estate Broker

Oh I don't know I think the dog is pretty cute! I've only had one client who would foot the bill to stage their home.

April 11, 2011 01:19 PM #61
Rainmaker
116,367
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

A well staged home can blow the unstaged homes out of the water, especially if it's the only one in the running.

April 12, 2011 08:44 AM #62
Rainer
68,804
Robert Courtney
Lihue, HI
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Nice title and concise point! 8-)

April 20, 2011 02:54 AM #63
Rainmaker
138,290
Ana Hitzel
AccentPositives Home Staging - Corona, CA
Home Stager Inland Empire & Palm Springs

Great post Michelle, unfortunately that dog looks all to familiar:)!

April 29, 2011 11:40 AM #64
Rainmaker
165,441
Bruce Parker
RE/MAX Best - Highland Park, NJ

marry an ugly one that always cooks.

marry a pretty one and get all the looks

marry a young one who never reads books

June 18, 2011 06:12 PM #65
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Rainer
132,548

Michelle Molinari

Feature This Real, Estate Staging & Curb Appeal Concepts
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