ActiveRain/Kodak Challenge - "For Sale" Yard Signs as Marketing Tools - It's My Calling Card

By
Real Estate Broker with Charlemagne International Properties BRE# 01147470

Yard signs have been around a long time, and even as "Old School" as they are, I still feel a sense of pride and responsibility when I have one installed on a client's property.  The property owner is telling all who pass by his home he selected a real estate agent to represent him in the sale of property.  He placed his trust in me, and as soon as the sign is erected it becomes one of my many marketing calling cards directed at the consumer. 

 

 My goal is to make my yard sign an effective calling card that actually generates calls or contacts.  Norma Toering & Team sign is the traditional red, white and blue REMAX "For Sale" sign sans the balloon.  I like a clean, uncluttered design--just my name and cell phone number in large print and my company affiliation at the bottom.  The sign's function is to:My sign rider sends people to my website for more information

1)  Announce to the neighborhood and passersby the property is for sale.

2)  Provide my name, cell phone number and a live person to answer their questions.  I can't tell you the number of prospective buyers who are stunned when I answer the phone on holidays, weekends and 8 to 8 during weekdays. Sure, sometimes I miss a call, but I will always return it.

3)  Drive consumers to my website where they will be directed to the property information,my blogs, IDX search, and a host of other real estate related sites.   I do this by attaching a rider with my website address where they will find information about the listing, community, local maps, school information and my brand of real estate.  They have the option of emailing me if that method of contact better suits their needs.

Keep it simple and keep it easy if you want consumers to call!

 "I am writing this post as an entry to the ActiveRain/Kodak Sign/Flyer Challenge and have a chance to win the Kodak ESP 6150 All-In-One Printer and ink!"

Norma Toering - REMAX Palos VerdesNorma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800

PalosVerdesLifestyle - Nominated by Relocation.com as one of the top ten Los Angeles area real estate blogs. Chosen by MovingCost.com as one of the best Los Angeles realty blogs. Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.

South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Information is deemed reliable but not guaranteed.

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Topic:
Real Estate Sales and Marketing
Location:
California Los Angeles County Rancho Palos Verdes
Groups:
Be The Best In Your Field
California Realtors
Diary of a Realtor
Local Expert
RE/MAX Active Rain Bloggers
Tags:
yard signs as marketing tools
selling your ladera linda home in rancho palos verdes
selling your palos verdes coastal view home
norma toering

Comments 6 New Comment

Ambassador
1,165,277
Norma Toering
Palos Verdes Homes in Los Angeles Area
Charlemagne International Properties

Gary - I haven't embraced those yet either...

April 08, 2011 04:37 PM
Ambassador
467,897
Lynn B. Friedman
Realtor - 404.939.2727 ATL BuckheadMidtownWestside
Atlanta Homes ODAT Realty - Serving Clients is our Business - One Day At a Time.

Dear Norma,

Although everyone is talking about "obsolete" signs , many older clients actually don't use the computer.
(I can say that as I am older myself!)

Non computer folks could be watching out for a family member that they want close by or for a friend.

Signs indicate trust in you by the owner -- just as you said.

Have a happy day_
Lynn

April 14, 2011 05:15 AM
Ambassador
1,165,277
Norma Toering
Palos Verdes Homes in Los Angeles Area
Charlemagne International Properties

Lynn - I'm a firm believer in keeping many of the old school methods in place but adding new ones to capture younger buyers and sellers.  The yard sign has been around for years and it still works.  Thank you for your input.

April 14, 2011 08:42 AM
Rainmaker
572,502
DeeDee Riley
Realtor - El Dorado Hills & the Surrounding Areas
Lyon Real Estate - El Dorado Hills CA

Norma, I like the idea of a rider with your website.  I do a rider with an 800 number that will text them information but by sending them to your website it also increases your chances of capturing them there with what else you have to offer.

April 30, 2011 11:14 PM
Ambassador
1,165,277
Norma Toering
Palos Verdes Homes in Los Angeles Area
Charlemagne International Properties

DeeDee - Yes, the idea is to drive them to my site and let them become familiar with my brand, my blog, my listings and special services.

May 01, 2011 12:37 AM
Ambassador
1,165,277

Norma Toering

Palos Verdes Homes in Los Angeles Area
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I am a California real estate Broker-owner. Tune in for Best Buys in Palos Verdes; Market Updates; Buy & Sell Signals; Advice to Buyers & Sellers and other real estate related topics of interest. Updates will be posted on all four cities on the Palos Verdes Peninsula, PV School District and other happenings on The Hill.

South Bay Los Angeles cities I sell real estate in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.

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