Real Estate SEO - Tough But Not Impossible

By
Services for Real Estate Pros with Buzz Marketing Pros

It's a tough job ranking well on the search engines when you have a relatively new real estate web site. There are a lot of existing sites that have been there for years and just won't budge off the first page of Google. Even in my job as a search engine optimization strategy specialist, real estate sites can be difficult.

The first thing you need to do is get your own domain name and web site. The dynamic made-for-real-estate sites are terrific for all the back end goodies you get, but they are hard to rank because those dynamic pages are just that, dynamic, and also pretty much identical. You can have the best of both worlds by placing links on your new site to the back end pages on your dynamic site.

Now take that new web site and make it a place prospective home buyers will want to visit. Tell them about the area, the schools, the local housing market, the houses you have for sale. Write the content your own words, in the conversational tone that you'd use with a friend. At this point don't worry about keywords, just make it natural. Your warmth and friendliness will go a long way in encouraging them to contact you.

Next take trip over to Google's Keyword Tool and do some research. Different areas of the country use different terminology. You may discover that everyone or no one uses the word "realtor" in a search for your geographic area. In some locales "real estate" is first, in other places "homes for sale" is the top search term. Make sure your content reflects local usage.

Add photos of the homes you have for sale and area attractions, placing them near matching content. Name the photos using two or three keywords you'd like to have show up in search engine results, such as Colorado-vacation-home.jpg. Don't cram it full of keywords.

Make a bullet point list on your home page of all the areas in which you sell real estate. You should have a separate page for every location, in which you focus your content on that area alone. Link the bullet point listings to the corresponding pages within your site. This will help lead the search engine spiders to them.

Make sure your phone number is in large text at the top right of the page. This is the natural place for people to look for it. All your other text and photos should not be overly large. Look at sites that you find comfortable to read and emulate them.

More tips to follow. In the meantime, visit my SEO Diva blog for more SEO information. If you really want to study the subject, I highly recommend the SEO Book by Aaron Wall.

 Next: Optimize Your Content

 

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Rainmaker
201,398
Marzena Melby
Coldwell Banker Burnet Realty - Richfield, MN
Realtor, Twin Cities Minnesota Real Estate

Thank you, Kay.  Great suggestions, very helpful.

Mar 26, 2010 02:17 PM #79
Rainmaker
86,298
Troy Funk
Allison James Estates & Homes, Sarasota 941-957-3737 - Sarasota, FL
Realtor - CDPE, SFR, Sarasota Short Sales & Foreclosures

Very informative.  I have a website with brand company with little SEO presence.  I am looking for best ways to get to the next level with this.   From what I understand I can create a new website and have all the infomation from my brand website in the backgroud ? ... 

May 21, 2010 08:38 AM #80
Rainer
37,723
Kay Frenzer-Zeeh
Buzz Marketing Pros - Chandler, AZ
Real Estate SEO

Hmmm, not sure what you mean by that, Troy.

May 21, 2010 03:17 PM #81
Rainmaker
159,857
Mike Woods
msWoods Real Estate, LLC - Indianapolis, IN
Thanks for the tips Kay. I'll have to check into Mr. Wall's book.
Sep 02, 2010 10:00 AM #82
Rainer
15,745
Authorized Promoter
Short Sale Daily News - Woodstock, GA

People also understimate the power of Twitter as it relates to SEO.  I make sure I go in every day and tweet, retweet, etc...  Not only that - but doing just what you are doing now - posting comments on someone else's blog raises your rankings in organic SEO.  The more unique entries you make on a daily basis - the higher your rankings.

Sep 30, 2010 06:08 PM #83
Rainer
2,578
Real Estate Agent Connection - Central Florida
Orlando, FL

It has taken me a few days to find SEO blog information specific to real estate and I'm glad to have found this one! Lots of great info. Thanks :)

Oct 03, 2010 02:41 PM #84
Rainer
51,363
Tom Scott
Remax Advantage Plus - Shakopee, MN
Re/Max MN Realtors and Real Estate Agent

cool. I am just putting together my first wordpress site ShakopeeRealEstate.com and dit not know you can name pictures to help with SEO results! I will have to do this!!!

Jan 31, 2011 04:41 PM #85
Rainer
86,368
Alison Shuman
Appraisal IQ LLC | (512) 585-4758 - Austin, TX

3 and a half years later, and this advice is still spot-on.

May 19, 2011 02:15 PM #86
Rainmaker
1,394,855
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

It is amazing what video does to your SE indexes. And Bing is a neat SE site to study, not just Google. Even new sites can rank well if you Mr Goodwrench in the right subtle way.

Sep 11, 2011 11:42 AM #87
Rainmaker
64,259
Kimberley Rosenstein
HomeSmart - Scottsdale, AZ
Superior Service

Great post. Thanks for the info and the book recommendation.

Sep 27, 2011 12:34 PM #88
Rainer
1,684
Jerry Moras
CIR Realty - Calgary, AB

Thanks for the post. This post helped me to promote my real estate site in Canada Calgary. Thanks for the post. Looking for more in future. I am Real Estate Agent in Calgary trying to get more leads and business through search engines.

Oct 07, 2011 11:04 AM #89
Ambassador
737,829
ASHEVILLE 1031 PROPERTIES RESOURCES & REFERRALS
Asheville 1031 REFERRING BROKERAGE - Asheville, NC
Tell Us What Is Most Important to YOU

Hi Kay,

It's been awhile since I first read your post. I have come back to it a number of times because it encourages me to consider plans for successful outreach ..and especially to SELLERS in a challenging real estate market. This time, I have give it a Big SUGGEST...and am reBlogging it. Thanks again!

Oct 16, 2011 09:41 AM #90
Rainer
37,723
Kay Frenzer-Zeeh
Buzz Marketing Pros - Chandler, AZ
Real Estate SEO

I am so glad this blog post is helping you! I wrote it about three years ago, but everything I've said here is still true. Thanks for letting me know that you like it, thanks for the Suggest and Reblog!!

Oct 17, 2011 12:08 AM #91
Rainmaker
64,259
Kimberley Rosenstein
HomeSmart - Scottsdale, AZ
Superior Service

love this post!

Oct 30, 2011 04:13 PM #92
Rainmaker
64,259
Kimberley Rosenstein
HomeSmart - Scottsdale, AZ
Superior Service

Great article.... very helpful.

Nov 15, 2011 09:32 AM #93
Rainmaker
112,512
Don Hess
RE/MAX Associates Of Lancaster - Quarryville, PA

Great tips. I can't tell you how much information like this means to those of us that are relative rookies at this game. Again, thanks!

Feb 03, 2012 03:48 PM #94
Rainmaker
62,415
Cliff Johnson
Solid Source Realty - Stone Mountain, GA
Thanks for the tips. SEO, I think, is difficult but your ideas are helpful
Jul 22, 2012 05:58 PM #95
Rainmaker
90,466
Sheri Sperry
Re/Max Sedona - Sedona, AZ
(928) 274-7355 ~ MCNE, SRS, CRS, Past-Pres. SLREP

SEO is critical especially if your market is extremely competitive.

Oct 10, 2013 01:39 PM #96
Rainmaker
337,618
Steven Nickens
Island Sotheby's International Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Thanks for the info

Jan 07, 2014 06:20 PM #97
Rainmaker
87,110
Jim Brooks
The Brooks Team- Realty One Group - Henderson, NV

Kay,

 This is an awesome article! Thanks for sharing this information with all of us.

Jun 19, 2014 11:03 PM #98
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Kay Frenzer-Zeeh

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