Key To Success

Real Estate Mortgage Broker with George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut NMLS #65149

If you have been in sales for any length of time I am sure that all of you have seen the title "Key To Success" or one very similar to it many times.  I don't profess to know the "Key To Success", but I have been in sales long enough to know if you are unable to do two things, then it is very unlikely that you will ever achieve real success.

Before I get into what those two things are, I am in no way discounting all the other things that we need to do to succeed.  We need to be:

  • Accessible
  • Follow through
  • Return calls quickly
  • Have a positive attitude
  • Knowledge of our product
  • Confidence

And the list could go on and on.  As can the list for the tools that are out there to help use succeed, like:

  • Contact Management Programs
  • Sales Classes
  • Computer programs that make our job easier
  • The Internet (and all that goes with it)

And again this list could go on and on.  But there are two things that no matter how many techie toys you have or classes you attend, or sales approaches you have learned, or any of the above things that I have mentioned, if you are not able to do these two things, the likelihood for success is very, very small, and most likely not at all.

Those two things are "Persistence", and the ability to "Get Yourself Up When You Fall Down".  A sales person can not give up at the first or second NO that they hear.  And more importantly a sales person has to be able to get up when they fail.  These two things don't cost any money, and can't be taught.  These two things have to be part of our nature.  That does not mean that we can't have our own personal pity party every once and a while.  But the successful sales person does not party for long.  The successful sales person gets up, learns from the failure, and moves on.

These two things may sound simple, but they are the hardest thing to do if they are not part of who you are.  In my opinion it is possible to succeed without any of the things I previously mentioned, but if you are not "Persistence", and don't have what it takes to "Get Yourself Up When You Fall Down". than all of the toys, classes, programs, or Internet is not going to get it done for you.

Do you have what it takes to be "Successful"?


Who To Call For Your Mortgage Needs In Connecticut:

George Souto is a Loan Officer who can assist you with all your FHA, CHFA, and Conventional mortgage needs in Connecticut. George resides in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Higganum, Haddam, East Haddam, Chester, Deep River, and Essex. George can be contacted at (860) 573-1308,, or visit my McCue Mortgage Homepage. 


Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Cory Barbee 04/12/2011 06:25 PM
  2. Donald Bradbury 04/12/2011 09:51 PM
  3. Don Kolenda 06/20/2013 08:41 PM
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Comments 68 New Comment

Karen Bernetti
Staging4Smooth Transitions Connecticut Home Staging

You're so right George.  Well said.  You must have persistence but I don't think you can have that without PASSION for what you are doing - you just can't keep getting back up again if you don't love it.

April 15, 2011 10:47 PM
Evelyn Kennedy
Alameda, Real Estate, Alameda, CA
Gallagher & Lindsey, Alameda, California


Persistence. Such an easy word to say, but such a difficult action to take.  Karen Bernetti said it best, "Passion" combined with persistence will enable you to do the job more effectively.

April 17, 2011 06:28 PM
Nick T Pappas
Madison & Huntsville Alabama Real Estate Resource
Assoc. Broker/Broker ABR, SFR, e-Pro, @Homes Realty Group, Huntsville AL

George, absolutely...persistence and resilience...and of course what William said.

April 17, 2011 06:40 PM
Diane Rice
Diane Rice, Rice Prprty Mgmnt & Rlty, LLC, South Holland, IL

Excellent advice George and so true!  I'm good at the getting back up part.

April 27, 2011 12:04 PM
Esko Kiuru


That's as good a lesson as any about succeeding in the sales business, or any other business for that matter.

May 03, 2011 10:27 PM

George Souto

Your Connecticut Mortgage Expert
Call Me With All Mortgage Questions
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