Don't Be A Not Ready For Prime Time Listing

By
Real Estate Agent with Evers & Company Real Estate, Inc. AB95346

When your home is first listed, easy access is very, very important.

Realtors and their clients have to be able to get in the door to see the place!  If we can't see it, we can't sell it.  

Here's how it typically works:

I have some buyers for a particular part of Northern Virginia looking for a town house.  It has to be nice and it has to be near Metro.  And there are a bunch on the market we've already seen - and some have been on the market for a while now.  But the good ones go quickly.  So yesterday when a new listing came up, I immediately picked up the phone to arrange a quick preview before issuing a Red Hot House Alert to my buyers.

While the information had been fed into MRIS, the agent hadn't put the lockbox on the door yet.  He didn't have the keys.  And he had showing instructions that said basically leave a message with the seller and head over. 

So I'm wondering how many other buyer agents who, like me, had buyers chomping at the bit, got to the house and scratched their heads looking for a Sentrilock box that wasn't there. My guess is there were a few pretty ticked off agents driving around North Arlington.

Luckily, I called the listing agent before I set off.  He explained the situation and I arranged my preview for later in the afternoon when the seller was home.  And I'm so glad I saw it before I called my buyer out of a meeting to come see his new place.  It was attractive in many ways, but at the same time, a little bit quirky.  I'll tell them about it certainly, but my guess is that it just won't work at all. 

But the point I'm trying to make here is this:  by the time your agent feeds your listing information into your local multiple listing service, it should be ready for prime time!

  • It should have a lockbox with keys that have been tested and will actually open the door.
  • The photo tour should be loaded immediately.
  • For at least the first week, even if you are living there, you should go out of your way to accommodate agents who want to preview or show the place.
  • It should look just wonderful, with great staging inside and out.
  • Any Realtor eating pets should be out of the house.

The group of people most likely to include your buyers will want to get in during the first few days, no, the first few hours the place is on the market.  If your home is a pain to get into or shows poorly, you could miss out on an opportunity to get it sold quickly.  

Easy access to new listings is just crucial.

 

If you are planning a move to or from the Washington, DC area, I can help.  Call, email or text me at:

Housepat@mac.com

202-549-5167

Licensed in DC, Virginia and Maryland

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  1. Dennis Burgess 04/16/2011 10:40 AM
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Topic:
Home Selling
Location:
District of Columbia District of Columbia County Washington
Groups:
Realtors®
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access to new listings

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Show All Comments
Rainer
34,092
Andrea Peters
REALTOR, ABR, e-PRO, SRS
Cortiers Real Estate
This is such a great blog. So many sellers never understand just how crucial that time is!
April 17, 2011 12:59 PM
Rainer
91,862
Ranji Singh, SRES
Royal LePAGE York North Realty, Brokerage

Hi Pat  ..... you are correct "Easy access to new listings is just crucial". Although individual circumstances will occur occasionally, easy access ought to be the standard.

 

Cheers.

April 17, 2011 12:59 PM
Rainmaker
807,814
Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

You're getting skiddish suddenly mentioning the Realtor eating pets! Nothing like a snarling poodle to annoy the buyers. But you are correct about the listing being ready to go. We fine agents that list it then put in a notice saying you can't show it for a week.  But aside from that you better be ready with a key, etc.  I personally wait unti it's 100%.

April 17, 2011 01:10 PM
Ambassador
799,424
Kathy Schowe
La Quinta, California 760-333-8886
California Lifestyle Realty
I like the realtor-eating pets!! Creating a good first impression is really important with a new listing!
April 17, 2011 01:11 PM
Rainmaker
795,144
Marte Cliff
your real estate writer
Marte Cliff Copywriting

I wonder if some agents hurry to get that listing signed before the house is ready in order to prevent the sellers from changing their minds and listing with someone else. I know the rules are different everywhere, but back when I was selling we had only a day or two to put a new listing in MLS or we'd get a fine.

As for Realtor eating pets - I once had a listing with an attack cat - meanest little bugger I ever met, and I had the bloody ankles to prove it!

April 17, 2011 01:51 PM
Rainmaker
143,617
Judi Monday
CRS-Green Valley AZ Expert, Green Valley Arizona R
RE/MAX Valley Properties

Thanks for shedding light on a big pet peeve of mine.  How about those agents who list it and then put it as a "hold do not show" because the Seller is still cleaning the place up and so, because the agent can't take any inside shots due to the mess, there is only one outside shot of the house.   So it hits the hot sheet -- a great marketing opportunity to get the word out to your fellow agents--and it is promptly forgotten due to the very poor showing on the MLS.

April 17, 2011 02:22 PM
Rainer
13,026
Greg Fischer
Fischer Real Estate Services

Patricia,

This post struck a chord with me! I love it. Why are agents entering properties into the MLS when they are unprepared to start showing it?! Why do they enter listings into MLS without uploading pictures immediately?! Do us all a favor and be ready to present and sell your listings once they hit the MLS. There are times in certain price ranges and areas when the "early bird gets the worm", so if I see a house that meets a particular buyer's criteria that morning in a new listing  - please please let me do my job and get it sold (quickly)! Anyway, luckily, our MLS has tweaked our system so that you can upload pictures ahead of time (before you make the listing "active").

The whole basis for our job and the reason we charge the fees we do is to "package" the sale of a house! This includes making the house viewable by all interested and/or qualified parties. Do it correctly and professionally every time!

Greg

 

 

April 17, 2011 03:01 PM
Rainer
112,835
Beverly Femia
Broker Realtor Stager - Greater Wilmington, NC Are
Coldwell Banker Sea Coast Advantage

Let me just say that Realtor eating or Realtor annoying pets should be out of the house at all times.  A good example would be the two snakes I encountered a few months ago.  Each was in a separate room and both in terrarium like containers.  It's true that one of them had a cloth cover around the glass and I might have missed coming eveball to eyeball with a very large snake had my buyer not expressed curiosity about the contents.  Now, I am totally freaked out by snakes but managed to control myself admirably when, truth is, I wanted to fling my papers in the air, turn on my heal and run out the door.  I remained calm and, for my determination to appear normal, was rewarded with the sight of another snake in a similar but uncloaked container in a different room.  I called the agent and asked her what they were thinking and my electronic feedback gave them much to think about.  I accomplished what the listing agent could not and got those snakes out of the home for future showings.  No, my clients didnot buy the home and the snakes played a minor role. We were certainly distracted during our viewing and not eager for a second visit.   

April 17, 2011 03:38 PM
Rainmaker
17,840
Debbie White
Realty Executives of Kansas City

Excellent points!  The day it's entered in the MLS the seller needs to be ready!

April 17, 2011 04:31 PM
Rainer
98,233
RhondaHeaslip NanaimoRealEstate
RE/MAX of Nanaimo

Details, timing, and proper choreography when launching a listing are crucial....And yes, easy access, please! Good post!

April 17, 2011 06:09 PM
Ambassador
683,273
Charita Cadenhead
Serving Jefferson and Shelby Counties (Alabama)
Keller Williams Realty
Pat sometimes agents can be overzealous in that they are in such a big hurry to list that they do not care about anything else besides having one more stripe (listing) to their credit. To heck with selling the house, they got the listing right?
April 17, 2011 06:59 PM
Rainmaker
59,770
Rhett Laufenburger
Peoria AZ Mortgages
AmeriFirst Financial Inc
Way to plan ahead Pat. Seems to me it would be better to have the house ready to go beforeit gets put on the web so the dom are true. Days on market is what a buyer looks at so much when they submit their offers
April 17, 2011 11:22 PM
Rainmaker
150,301
Suzi Sandore
North County San Diego Homes
Keller Williams North County

Hi Pat, I couldn't agree more. The house should be ready to go, and the agent should have the listing, sign, measurements, photos, and lockbox in place before it goes live in the MLS. Attention to the details is what makes an agent a professional.

April 18, 2011 12:45 AM
Rainmaker
577,603
DeeDee Riley
Realtor - El Dorado Hills & the Surrounding Areas
Lyon Real Estate - El Dorado Hills CA

Very well said Pat!!! 

April 18, 2011 02:15 AM
Ambassador
1,722,725
Barbara-Jo Roberts Berberi & Corinna Birgit Cromartie
Palm Harbor & Dunedin FL Residential Real Estate
Charles Rutenberg Realty

Pat - I have seen that in our area as well, agents put the listing into the MLS and when you call about getting in they tell you that they haven't had time to get the lockbox on the door.....then don't list it!

April 18, 2011 08:44 AM
Rainer
34,278
Gerard Falzon
Rental Property Expert, Investment Property Expert
- Gianni Property Group - Cary, NC

Hi Pat - Great point about the first few hours / days!

"The group of people most likely to include your buyers will want to get in during the first few days, no, the first few hours the place is on the market.  If your home is a pain to get into or shows poorly, you could miss out on an opportunity to get it sold quickly."

 

April 18, 2011 12:04 PM
Rainer
68,804
Robert Courtney
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Patricia - Hope this post is read in droves!!  If you have a seller that wants to put their toe in the water it is going to be a looooooooong swim.

April 18, 2011 11:42 PM
Rainmaker
1,236,172
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

I recently went to a listing where the key did not work.  The agent had not tested the copy he made.  Sometimes they do not cut right.

April 19, 2011 01:44 PM
Rainmaker
631,848
Dawn A Fabiszak
The Dawn of a New Real Estate Experience!
Keller Williams Real Estate ( Denver metro area, Colorado

Pat ~ those first few days on the market crucial; staging, photos, availability, etc.

April 21, 2011 06:38 PM
Rainmaker
132,587
Liane Thomas - Corona & Riverside Real Estate
Bringing you Home!
The Jet Team, Keller Williams Realty, Corona Real Estate

This is a great post. Good advice for home sellers and new agents, too. I like the idea of a Prime Time Listing, I also like the idea of your RED HOT House Alert for buyers. Great way to set the stage for a very important home.

April 22, 2011 12:18 AM
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Patricia Kennedy

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