Don't Be A Not Ready For Prime Time Listing

By
Real Estate Agent with Evers & Company Real Estate, Inc. AB95346

When your home is first listed, easy access is very, very important.

Realtors and their clients have to be able to get in the door to see the place!  If we can't see it, we can't sell it.  

Here's how it typically works:

I have some buyers for a particular part of Northern Virginia looking for a town house.  It has to be nice and it has to be near Metro.  And there are a bunch on the market we've already seen - and some have been on the market for a while now.  But the good ones go quickly.  So yesterday when a new listing came up, I immediately picked up the phone to arrange a quick preview before issuing a Red Hot House Alert to my buyers.

While the information had been fed into MRIS, the agent hadn't put the lockbox on the door yet.  He didn't have the keys.  And he had showing instructions that said basically leave a message with the seller and head over. 

So I'm wondering how many other buyer agents who, like me, had buyers chomping at the bit, got to the house and scratched their heads looking for a Sentrilock box that wasn't there. My guess is there were a few pretty ticked off agents driving around North Arlington.

Luckily, I called the listing agent before I set off.  He explained the situation and I arranged my preview for later in the afternoon when the seller was home.  And I'm so glad I saw it before I called my buyer out of a meeting to come see his new place.  It was attractive in many ways, but at the same time, a little bit quirky.  I'll tell them about it certainly, but my guess is that it just won't work at all. 

But the point I'm trying to make here is this:  by the time your agent feeds your listing information into your local multiple listing service, it should be ready for prime time!

  • It should have a lockbox with keys that have been tested and will actually open the door.
  • The photo tour should be loaded immediately.
  • For at least the first week, even if you are living there, you should go out of your way to accommodate agents who want to preview or show the place.
  • It should look just wonderful, with great staging inside and out.
  • Any Realtor eating pets should be out of the house.

The group of people most likely to include your buyers will want to get in during the first few days, no, the first few hours the place is on the market.  If your home is a pain to get into or shows poorly, you could miss out on an opportunity to get it sold quickly.  

Easy access to new listings is just crucial.

 

If you are planning a move to or from the Washington, DC area, I can help.  Call, email or text me at:

Housepat@mac.com

202-549-5167

Licensed in DC, Virginia and Maryland

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  1. Dennis Burgess 04/16/2011 10:40 AM
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Topic:
Home Selling
Location:
District of Columbia District of Columbia County Washington
Groups:
Realtors®
WeBlog Anything (almost)!
Tags:
access to new listings

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Rainer
34,278
Gerard Falzon
Rental Property Expert, Investment Property Expert
- Gianni Property Group - Cary, NC

Hi Pat - Great point about the first few hours / days!

"The group of people most likely to include your buyers will want to get in during the first few days, no, the first few hours the place is on the market.  If your home is a pain to get into or shows poorly, you could miss out on an opportunity to get it sold quickly."

 

April 18, 2011 12:04 PM
Rainer
68,804
Robert Courtney
Century 21 All Islands, RA, CDPE, MCRE, CIAS

Patricia - Hope this post is read in droves!!  If you have a seller that wants to put their toe in the water it is going to be a looooooooong swim.

April 18, 2011 11:42 PM
Rainmaker
1,166,425
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

I recently went to a listing where the key did not work.  The agent had not tested the copy he made.  Sometimes they do not cut right.

April 19, 2011 01:44 PM
Rainmaker
615,873
Dawn A Fabiszak
The Dawn of a New Real Estate Experience!
Keller Williams Real Estate ( Denver metro area, Colorado

Pat ~ those first few days on the market crucial; staging, photos, availability, etc.

April 21, 2011 06:38 PM
Rainmaker
130,762
Liane Thomas - Corona & Riverside Real Estate
Bringing you Home!
The Jet Team, Keller Williams Realty, Corona Real Estate

This is a great post. Good advice for home sellers and new agents, too. I like the idea of a Prime Time Listing, I also like the idea of your RED HOT House Alert for buyers. Great way to set the stage for a very important home.

April 22, 2011 12:18 AM
Anonymous
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Patricia Kennedy

For Your Home in the Capital
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Additional Information

Pat Kennedy -- author of The Irreverent Guide to Real Estate -- gives you a look at life on the streets as a real estate broker in our nation's capital. And her blog is peppered with great advice combined with humor!