Your online experience sucks because your advice came from a doosh

By
Services for Real Estate Pros with Digital Content Creator

I am tech savvyGranted the chosen words do not make the classiest of titles but I may or may not have a bone to pick. In part I do but it is only from my personal experience and interaction with my clients and friends which inspired this short article. Surely I have trusted enough of the wrong people in my life. With today's technology and the massive amount of information shared by our friends and others it is almost impossible, at times, to tell the difference between real trust agents and people who think they are correct just because they are writing.

The real estate industry is full of sudden tech advisers, tech consultants, social media experts ... pick a title. Most of them are simply users of the technology and perhaps have a solid understanding of how to use the technology for a benefit or to achieve a goal. They have never actually, successfully created, measured and managed much more than their own account - if that. Others are simply looking for fame and will publish anything they can think of to get more comments, earn more points or score some favor as they reach for the stars.

Why I am investing my minutes into this article is because their advice can, and does, hurt some of you. Oh I don't expect to get too many likes, tweets, comments, or reblogs from this article. It's not pretty, it's not open minded, it doesn't extol the virtues of someone with more Klout than I. There is no idol worship and there is finger pointing and name calling. Call me the Chris Christy of Active Rain today. It is not my goal to be named the most influential, most quoted, most reblogged, most anything. My solitary goal is to urge and convince you to think, investigate, question, and prove what you are believing even if you read it on a well known blog or heard it from the big keynote at a big event from a well known expert.

Theory is great. It's also fragile and breaks easily. We all need theory at some point to get us started. Fortunately, for the wise, the days of theory have usually passed by the time we implement a new tool, new method or new practice. For the pioneer there is theory which we usually write about as theory rather than edicts on a topic with which the are only vaguely familiar which only serves to deceive and confuse the reader.

Practical experience rules the real world. Because bloggers, real estate agents turned tech experts or Facebook moguls, have no need to meet any qualifications you can find an amazing amount of them. Even ones you know barely know how to use email can be heard speaking on the frightening aspects of Facebook security and privacy, how to game Twitter, how to write a blog everyone will comment on, or some other, equally exciting topic at local and national events.

Inspect the data. If someone tells you, for example, Twitter is a waste of time. First, don't believe them. Second, make them tell you exactly why Twitter is a waste of time. If they have an account with that little silhouette for an avatar, have 8 followers and follow 11 people that will explain it. On the other hand if they have 10,000 connections, have tweeted a few thousand times and still say it's a waste of time - ask them how they qualify why it would not be a waste of time.

Sometimes it's a matter of expectations. If you expect to start a Twitter account, add 10 friends, push your Active Rain posts to Twitter and maybe "check in on your tweeple" about once a week - yes. Waste of time. Likewise if you sit in front of your computer or on your iPhone 10 hours a day Tweeting about Hollywood, politics, what you ate for breakfast, or similar and expect to be selling houses as a result ... probably not working out.

Identify your personal goals. Then compare with the goal of the person passing out advice. Is your goal to meet people and get them to like your fan page? Work towards that goal and trust the advice of someone else who has successfully done so. Is your goal to spend as little time on social media platforms but drive visitors to your anchor site to request your ebook? Then trust someone who has done so successfully and ask them to prove it.

We are born with too little trust, give to much of it away through life and often pay the price by blindly following those who have not proved the value of their words.

This post is not only a rant but also a cautionary reminder to myself to write about what I know, know what I write about and to be able to back it up with real world experiences, data and recommendations from others.

// Beginning of hope.

Posted by

Writer For Hire - I write. Whether you need blog content, research intense reports, data reports (and accompanying charts and graphics), ebooks, presentation content, speeches, advertising scripts, or similar, let me show you what you can have.

I started writing on Active Rain in 2006 when I was representing the mortgage industry. I am no longer in that industry and many of the older posts contain outdated information. Please do not contact me for LENDING or MORTGAGE questions but rather contact a licensed mortgage professional from your area. I have always been in marketing and branding and that is still what I do. Thanks for reading!

close

Re-Bloggged 1 time:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 04/25/2011 07:58 PM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the printer to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Sales and Marketing
Groups:
Ask KEN
True Mortgage Professionals
Tags:
social networking

Comments 31 New Comment

Show All Comments
Rainmaker
186,114
David Harper
Homes For Rent
Re/Max in Motion Florida, Inc.

Good advice and very true! I can't belive how many people are out there selling information that can be found here in ActiveRain for free!

April 25, 2011 08:14 PM
Ambassador
231,869
Lisa Udy
Logan Utah Realtor
Platinum Real Estate Group

Hi Ken!

Loved it. I have always used ActiveRain as a tool in my arsenal but quickly figured out, most people here spouting technology this, or tech that, haven't a clue to make it actually bring them business. Last year I hired three new buyers agents because of my Internet leads taking off. I analyzed my time here on AR, decided it was better spent on my own web properties and boy was that a great move. For those trying to sell services to newbies here on AR, why?

This place should be about learning, sharing, and growing from others not about giving them a carrot to lead them to your latest class. It's getting old! We're real estate agents, and in the little amount of time we have to engage online, it should be putting proven tactics to generate business to use, not trying to figure out if this latest tech guru is actually selling real estate. 

April 25, 2011 09:25 PM
Rainmaker
818,627
J. Philip Faranda
Broker-Owner
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY

I think the right spelling is "douche." Active Rain spell check appears to agree with me. 

Carry on. 

April 25, 2011 09:32 PM
Rainmaker
449,171
Tim Maitski
The Agent Who Uses "Watermelon Tough" Sign Posts
Atlanta Communities Real Estate Brokerage

My pet peeve are the people who write about SEO and state things as if they were certain and with no doubt.  They talk about Google liking this or that  as if they took some course given by some Google insiders.  Usually it's not based on any experimentation.  It's usually their best guess and mostly what they think Google should be basing things on.  But  they talk about it as if it were black and white.  Or they do something and see a change and then assume that what they did was actually the cause of the change they saw when it could just be a coincidence.

April 25, 2011 10:25 PM
Rainer
16,780
Kieno Simeon Your South Riding Real Estate Consultant
Keller Williams Realty

Very eye catching title...  I love it.  It gives me more courage to say what I would really like to say sometimes and turn off my filter.  Everywhere you look, someone is trying to sell us something based on SEO....  Too much to think about. 

April 25, 2011 10:27 PM
Rainmaker
390,932
Elizabeth Cooper-Golden
Huntsville AL MLS
Huntsville Alabama Real Estate, (@ Homes Realty Group)

ROTFL @ J.Phillip  Ha ha ha...good one :)  And true!

 

April 25, 2011 10:51 PM
Rainer
232,378
Mike Yeo
3:16 team REALTY

Great post and great catchy title. It seems like everyone is an expert of something in the technology world. Who can you believe or trust? Best advise is to educate yourself and don't believe or trust so call experts.

April 25, 2011 11:05 PM
Ambassador
671,101
Karen Crowson
Livermore Wine Country Homes
Alain Pinel Realtors, Pleasanton, CA

You said "to write about what I know, know what I write about and to be able to back it up with real world experiences, data and recommendations from others."  Love it!

April 25, 2011 11:16 PM
Ambassador
401,454
Virginia Hepp
Mesquite NV Homes and Neighborhoods - Search MLS
ERA - Mesquite NV Homes For Sale

Best title of the year, Ken, maybe last year, too.  ROTFL

I like the free advice, with directions.  :)

April 25, 2011 11:19 PM
Rainer
123,010
Emily Read

Ahahah - you said doosh... :) Great post - thanks for sharing!! But twitter IS a big ole waste of time... ;) (I kid, I kid!)

April 26, 2011 12:47 AM
Ambassador
1,637,958
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

My kind of a post.. .love it! I'm subscriber now. . Thanks!

April 26, 2011 06:50 AM
Ambassador
1,637,958
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

Correction!

I was a subscriber already. . thank you Ken!

April 26, 2011 06:51 AM
Rainer
58,926
Scot Draper
Broker/Realtor, ABR CDPE CIAS
RE/MAX Executive Realty

Great post Ken ... I love it! So very true and I do agree with you on your points.

April 26, 2011 07:52 AM
Rainmaker
449,171
Tim Maitski
The Agent Who Uses "Watermelon Tough" Sign Posts
Atlanta Communities Real Estate Brokerage

Here's my personal feelings when I read this and I bet there are many others who get the same feeling.  I think you are totally correct in what you say.  I went and read your profile and it sounds like you are the real deal and might be able to help me with some stuff I'd like to develop.  But then there's this little gnawing fear that sneaks into my mind.  Will this guy think I'm a doosh bag if I say something "stupid".  If I bring up something I read or heard that he disagrees with will he go on a bitter rant of name calling and make me feel uncomfortable?  Will he actually back up his opinions with facts and figures or will he fall back on his years of experience and call me a doosh for challenging his opinions?

The word doosh probably got a lot of people to stop by to see what's going on but I wonder if it then backfires.  No disrespect here and I'm not saying that it fits here, but there's an old saying that I first heard on the playground in the second grade or maybe I heard it from Pee Wee Herman, "It takes one to know one".  I'm no social media expert, but I think name calling hurts more than it helps. 

April 26, 2011 08:01 AM
Rainmaker
271,173
Ken Cook
Writer For Hire
Digital Content Creator

Tim - that's the risk of shooting from the lip that while attacking the dooshery in the world I may intimidate or alienate others. I weighed the risk before publishing.  Probably best for you and I to talk on the phone or over coffee or a burger or salad. Or just ask any of these people who have commented who truly know me: Debi, Bryant, Elizabeth for example. Sometimes one sacrifice's self for the betterment of the community and not one's self. My decision to publish this rests solely in the month after month, year after year answering questions from people who have been given, and have accepted, really bad advice by a few high profile actors within the RE net.

Everyone else - thank you. I, too, was unable to log in to AR for a few days and came back to see these comments. 

April 26, 2011 02:12 PM
Rainmaker
271,173
Ken Cook
Writer For Hire
Digital Content Creator

By the way to all concerned - I knew doosh was not the correct spelling for douche but I thought it was just a small bit less offensive for the titular phrase.

April 26, 2011 02:14 PM
Rainmaker
807,814
Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

The spelling police have already tuned in I see. Good post & I guess it's like learning to ride a bike & crashing into a tree. Do you get up & keep going? Get other advice on riding that bike? Get a helmet?

Too bad you won't name names.  ;-)

April 26, 2011 02:54 PM
Rainmaker
82,724
Andre R. Aragon
Real Estate Photographer
Greater Tampa Photo - Real Estate Photography

Hi Ken, while I cannot agree with your butchering of english slang, and I would like to distance myself from your inflammatory blog post  ;) I have to agree that the internet has opened us all up to a plethora of pseudo-experts and their opinions - in every field and industry. A little common sense still goes a long way.

April 26, 2011 11:22 PM
Rainmaker
539,960
Eric Michael
Metro Detroit Real Estate Professional 734.564.1519
Remerica Integrity, Realtors®, Northville, MI

Ken, you wrote what I (and a LOT of other people) have been thinking over the last couple of years. I hear about people that got laid off are now promoting themselves as tech guru's and ninja's and stuff. They get to "learn their craft" at our expense. Thanks for the post, you have another subscriber!

April 26, 2011 08:19 PM
Rainmaker
937,269
Adrian Willanger
Profit from my two decades of experience
206 909-7536 TheHomeFunnel.com

Ken-the title is what got me here and the content is what kept me. Good job!

May 03, 2011 11:20 AM
Show All Comments
Rainmaker
271,173

Ken Cook

Writer For Hire
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tshirt to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: