Your online experience sucks because your advice came from a doosh

Real Estate Services with Digital Content Creator

I am tech savvyGranted the chosen words do not make the classiest of titles but I may or may not have a bone to pick. In part I do but it is only from my personal experience and interaction with my clients and friends which inspired this short article. Surely I have trusted enough of the wrong people in my life. With today's technology and the massive amount of information shared by our friends and others it is almost impossible, at times, to tell the difference between real trust agents and people who think they are correct just because they are writing.

The real estate industry is full of sudden tech advisers, tech consultants, social media experts ... pick a title. Most of them are simply users of the technology and perhaps have a solid understanding of how to use the technology for a benefit or to achieve a goal. They have never actually, successfully created, measured and managed much more than their own account - if that. Others are simply looking for fame and will publish anything they can think of to get more comments, earn more points or score some favor as they reach for the stars.

Why I am investing my minutes into this article is because their advice can, and does, hurt some of you. Oh I don't expect to get too many likes, tweets, comments, or reblogs from this article. It's not pretty, it's not open minded, it doesn't extol the virtues of someone with more Klout than I. There is no idol worship and there is finger pointing and name calling. Call me the Chris Christy of Active Rain today. It is not my goal to be named the most influential, most quoted, most reblogged, most anything. My solitary goal is to urge and convince you to think, investigate, question, and prove what you are believing even if you read it on a well known blog or heard it from the big keynote at a big event from a well known expert.

Theory is great. It's also fragile and breaks easily. We all need theory at some point to get us started. Fortunately, for the wise, the days of theory have usually passed by the time we implement a new tool, new method or new practice. For the pioneer there is theory which we usually write about as theory rather than edicts on a topic with which the are only vaguely familiar which only serves to deceive and confuse the reader.

Practical experience rules the real world. Because bloggers, real estate agents turned tech experts or Facebook moguls, have no need to meet any qualifications you can find an amazing amount of them. Even ones you know barely know how to use email can be heard speaking on the frightening aspects of Facebook security and privacy, how to game Twitter, how to write a blog everyone will comment on, or some other, equally exciting topic at local and national events.

Inspect the data. If someone tells you, for example, Twitter is a waste of time. First, don't believe them. Second, make them tell you exactly why Twitter is a waste of time. If they have an account with that little silhouette for an avatar, have 8 followers and follow 11 people that will explain it. On the other hand if they have 10,000 connections, have tweeted a few thousand times and still say it's a waste of time - ask them how they qualify why it would not be a waste of time.

Sometimes it's a matter of expectations. If you expect to start a Twitter account, add 10 friends, push your Active Rain posts to Twitter and maybe "check in on your tweeple" about once a week - yes. Waste of time. Likewise if you sit in front of your computer or on your iPhone 10 hours a day Tweeting about Hollywood, politics, what you ate for breakfast, or similar and expect to be selling houses as a result ... probably not working out.

Identify your personal goals. Then compare with the goal of the person passing out advice. Is your goal to meet people and get them to like your fan page? Work towards that goal and trust the advice of someone else who has successfully done so. Is your goal to spend as little time on social media platforms but drive visitors to your anchor site to request your ebook? Then trust someone who has done so successfully and ask them to prove it.

We are born with too little trust, give to much of it away through life and often pay the price by blindly following those who have not proved the value of their words.

This post is not only a rant but also a cautionary reminder to myself to write about what I know, know what I write about and to be able to back it up with real world experiences, data and recommendations from others.

// Beginning of hope.

Posted by

Writer For Hire - I write. Whether you need blog content, research intense reports, data reports (and accompanying charts and graphics), ebooks, presentation content, speeches, advertising scripts, or similar, let me show you what you can have.

I started writing on Active Rain in 2006 when I was representing the mortgage industry. I am no longer in that industry and many of the older posts contain outdated information. Please do not contact me for LENDING or MORTGAGE questions but rather contact a licensed mortgage professional from your area. I have always been in marketing and branding and that is still what I do. Thanks for reading!


Re-Bloggged 1 time:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 04/25/2011 07:58 PM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the clock to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Real Estate Sales and Marketing
True Mortgage Professionals
social networking

Comments 31 New Comment

Ken Cook
Writer For Hire
Digital Content Creator

By the way to all concerned - I knew doosh was not the correct spelling for douche but I thought it was just a small bit less offensive for the titular phrase.

April 26, 2011 02:14 PM
Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

The spelling police have already tuned in I see. Good post & I guess it's like learning to ride a bike & crashing into a tree. Do you get up & keep going? Get other advice on riding that bike? Get a helmet?

Too bad you won't name names.  ;-)

April 26, 2011 02:54 PM
Andre R. Aragon
Real Estate Photographer
Greater Tampa Photo - Real Estate Photography

Hi Ken, while I cannot agree with your butchering of english slang, and I would like to distance myself from your inflammatory blog post  ;) I have to agree that the internet has opened us all up to a plethora of pseudo-experts and their opinions - in every field and industry. A little common sense still goes a long way.

April 26, 2011 11:22 PM
Eric Michael
Metro Detroit Real Estate Professional 734.564.1519
Remerica Integrity, Realtors®, Northville, MI

Ken, you wrote what I (and a LOT of other people) have been thinking over the last couple of years. I hear about people that got laid off are now promoting themselves as tech guru's and ninja's and stuff. They get to "learn their craft" at our expense. Thanks for the post, you have another subscriber!

April 26, 2011 08:19 PM
Adrian Willanger
Profit from my two decades of experience
206 909-7536

Ken-the title is what got me here and the content is what kept me. Good job!

May 03, 2011 11:20 AM

Ken Cook

Writer For Hire
Ask me a question
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the flag to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: