What’s the Point of Social Networking, Anyway?

By
Services for Real Estate Pros with RealSupport Inc.

Even with the overwhelming popularity of social networking sites such as Facebook and Twitter, many real estate agents still don’t see the value in using it as part of their marketing plan. We understand that it can be time-consuming to do yourself and costly to have someone do for you, but we also feel that the benefits far outweigh the pitfalls. Here are just some of the things that an active social networking presence can do for your business, even if your marketing team is the one handling it for you.

    •     You can build your brand. One of the biggest benefits of having a strong social networking presence it that it gives you the opportunity to expose your brand to a broader group of people. Agents who are looking to extend their current client-base to include other geographic areas close to their own, or who are looking to be known as a resource for their community, really benefit from using Facebook and Twitter. Every time you interact with a Facebook fan or another business page, your brand is being shown on Facebook, and people from your geographic area will see it and think of you the next time they want to buy a house or put their current home on the market. Besides just getting the exposure, having a Facebook page and Twitter account allows you to show your community and prospective clients what type of homes you sell and what your niche is. Having the ability to post content that is relevant to your particular area of expertise is important to developing your brand. People will then associate you with your niche based on your Facebook and Twitter, and they will know that you are the real estate expert for your area for that niche. The best part about this is that it is one more way to build up your brand, and your marketing team can help you incorporate that within your social networking sites.

 

    •     You get the chance to interact with your community in a soft-selling manner. Everyone is afraid of coming off as too pushy in their marketing. After all, nobody likes to feel as though they’re being pressured to buy a home every time they log in to Facebook, and you definitely don’t want to be seen as someone who is just trying to sell something. The key to avoiding this is to understand that Facebook and Twitter aren’t only about marketing. Of course your goal is to build your brand and attract leads, so it is a marketing tool, but the point of social networking is interaction. Used correctly, Facebook and Twitter can be marketing tools for you, but only if you take  more of an interactive approach. Having accounts on Facebook and Twitter gives you a great opportunity to interact with your community! Not only do you get a chance to interact with potential leads by posting content that interests them and discussing it, but you also get to show your support for local businesses. You can connect with other local businesses and mention them in your tweets and wall posts. These interactions foster a relationship-building atmosphere, so instead of coming off as someone just trying to sell houses, you come across as someone who cares about their community and is an expert on their area. When you start fostering these Facebook and Twitter relationships, you become known to the people you’re interacting with, and then on the chance that they do need real estate services, you’re most likely the person that they’ll think of.

 

  •     You can get feedback from your clients and provide superior customer service. One of the biggest benefits as a real estate agent that you can get from having a Facebook and Twitter account is the chance to address your clients’ concerns and hear their feedback. Of course, having positive reviews on your Facebook page always reflects well on you, and it shows the people looking at your page that you provide superior service to your clients. Think of it as having one more page of testimonials. On the other hand, if you do happen to receive a complaint or negative review on your Facebook or Twitter page, it gives you the chance to address it. Whether you respond to them on Facebook or through a phone call, responding to the negative feedback on your Facebook shows that you care about your clients and what they have to say. The way that Facebook and Twitter are set up guarantees that you will see feedback in a timely manner too. If you or your marketing team goes on Facebook every day and is closely monitoring your page and sees that someone has a complaint or an issue, it gives you the chance to immediately address it. Your fans will then see that you care about making your clients happy, which is something that everyone looks for in a real estate agent!

 

  •     It’s one more medium to use to get your name out there, and it makes you more accessible. In the real estate world, any means you can use to get your name out there is a good one, and Facebook and Twitter provide that for you. Both sites are two of the most visited and popular websites out there these days. Taking advantage of that and using it to get your name out there is a great idea, and it shows that you keep up with current technology. Remember, people like to access one another any way they can these days. Having a Facebook and Twitter account gives your clients another way to contact you and connect with you. The more people see your name, the more they’ll remember it, and the easier you are to contact, the more people will feel comfortable working with you. The best part about Facebook and Twitter is that friends of your Facebook fans or followers of your Twitter followers can see that they’re interacting with you, which creates a viral effect. As an agent, it’s important to be accessible, and using public social networking sites makes you much more accessible to your community and potential leads.


The “point” of social networking, then, is the chance to be accessible and interactive with your fans and followers, which is key to a successful marketing campaign. In an age where people are using Facebook and Twitter to interact and communicate, it’s important to take advantage of all of the benefits that a strong social networking presence can give your business. It might not have the biggest return on investment, but the accessibility it gives you to your community, your clients, and potential leads is worth the investment of your time and money. We understand the time that it takes to have a successful social networking campaign, which is why your real estate virtual assistants are happy to help you. We can set up your Facebook and Twitter accounts, maintain them for you, and use the approach that will guarantee that you see the benefits of social networking.

Make it a great day!

Sarah Kay
Social Media Specialist

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Illinois Lake County
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Tags:
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Rainmaker
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Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Very well said, and another reminder that we all need to be "on the page of now".    Great post!

Apr 20, 2011 05:20 PM #1
Rainmaker
217,231
RealSupport, Inc.
RealSupport Inc. - Palatine, IL
- Virtual Real Estate Marketing

Hi Li- Thanks for stopping by!  You're right- being up to date on the latest marketing trends is imperative to your success!  Have a great day!

Apr 27, 2011 10:52 AM #2
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Rainmaker
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RealSupport, Inc.

- Virtual Real Estate Marketing
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