Most Common Complaints About Real Estate Websites

By
Real Estate Agent with www.AtHomesCharlotte.com | Savvy + Company Real Estate 228209

Most Common Consumer Complaints About Real Estate Websites

Website from hell!So, what is keeping your site from holding your visitors' interest?  Could be content, or lack thereof but, there are other reasons that folks just don't stay on your site.  Hopefully you've mastered all of the techniques to keeping the consumer on your site.  If you haven't, here are a few common complaints about real estate websites and how to remedy each of them:


1.  Slow Load Time:  Your readers, or should I say potential readers, will not wait for your site to load.  You wait because it's your site but, slow loading sites scare off potential readers.  Find out what is bogging your site down and correct it or your site will not do for you what you expect it to do.

2. You Have No Blog:  Your website should be all-inclusive.  Readers like to search for the items that are on their search 'mission list' (like 'what is my home worth?' or 'search for homes.'  Then, if they like what they find, they want to learn a little more from the site owner before calling.  Blogs are the best way to share your knowledge and even your personality with your readers.

3. Poor Quality Graphics / Photos:  You've spent countless hours building a site.  Poor quality graphics, including photos, only cheapen your site.  Take the time to add quality graphics to your site.

4. Broken Links:  If your consumer clicks on one bad link, chances are you've lost them.  If they click two, you have lost them!

5. Dysfunctional Navigation:  Again, be sure that the consumer can easily navigate your site.  If confusion sets in initially, they won't stay around to try to 'figure it out!'  Too many navigation buttons are a major distraction and oftentimes the reader does not know where to go next.

6. Too Many Keywords:  No one likes reading keyword-stuffed posts.  Some are so keyword-stuffed that you can't understand the content that the writer is conveying.

7. Are You Facing A Wall of Words?  Does your reader land on your site to see just a wall of words--no white space, no pictures, hidden (too small or too light to be seen) navigation buttons?  Readers like clean looking sites and tend to spend more time on a site with fewer 'buttons' and less words.

8. Too Many Distractions:  Are there flashing signs, bold colored graphics and too many buttons on your site?  If so, the consumer will almost instantly click away from your site.  Readers like clean and easily navigable pages.

9. Can't Locate Your Contact Info:  Visitors are not only searching for homes for sale--they may just have a question about our business so, be sure that your contact information is front-and-center.  Make life easy on them and they will appreciate you without even realizing it!

10. Compartmentalized Layout:   Have you ever been to a site that you just can't figure out where to go?  Don't make it a maze for the consumer--lay it out straight-forward so that it's easy to see where they want to click next.

11. Lack of- or Mis-Information:  How many times have you seen sites that only have home searches or have information that has expired or worse yet, wrong information on them?  It only takes a few more moments to check what you've just written before you post it.  Be sure that you've given a clear picture as well as ascertained that the information is correct.

Periodically review your site as though you were a consumer--move things around a bit, update old posts, delete expired items and check your links.  It doesn't take a long time to do this if you review your site frequently enough.  View it as though you were a consumer--you'll be surprised at what you'll find that needs a little tweaking!

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Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. Tammy Emineth 05/02/2011 10:15 AM
  2. Cory Barbee 05/02/2011 12:20 PM
  3. Kate Elim 05/03/2011 09:33 PM
  4. Bob & Leilani Souza 05/08/2011 03:33 AM
  5. Bill Burchard 05/08/2011 10:06 PM
  6. Torgie Madison 05/09/2011 12:08 PM
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Rainmaker
542,279
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

How many agents with huge ego's budgets just throw up any old site, as long as it's all about THEM? You said a mouthful and it was all perfect.

May 02, 2011 08:03 PM #42
Rainmaker
342,053
Don Wixom
RE/MAX Advantage Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Debe, these are excellent points! Things we should all be monitoring on a regular basis. One thing people have mentioned on a consistent basis, for my site, is the fact they don't have to register to browse the MLS listings.

Great post!

May 02, 2011 08:28 PM #43
Rainmaker
1,871,196
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO

Debe

Great post, #1 is a real killer when the web site loads slow the person clicks off the site.

Good luck and success.

Lou Ludwig

May 02, 2011 08:55 PM #44
Rainmaker
502,044
Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

Deb ~ Great points on how to be critical of a website ~ will bookmark for future reference when our new website launches ~ hope we don't have any of these issues!

May 02, 2011 09:05 PM #45
Rainmaker
631,240
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Debe...how true it is, how true it is! Those last few pages are nagging at me like there is no tomorrow!

Somebody mentioned if you sleep....if only they knew! Personally, I think you have a twin you've never told any of us about.....

Atlanta Condos For Sale

May 02, 2011 09:17 PM #46
Ambassador
1,274,247
Debe Maxwell
www.AtHomesCharlotte.com | Savvy + Company Real Estate - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Holy Guacamole!  I was roaming around AR and didn't receive notifications about comments and come back here to find all of these wonderful comments!  

First of all, Bill, thank you so much!  I'm still working that site a bit but, I've learned that it will always be a work-in-progress!

Gina:  I agree that a well-written bio is necessary.  However, it should be in it's proper place--the 'About Me' page.  That was tied for the #1 turnoff from the folks that I polled.  Slow-loading site was the other #1.  I believe that with our social prowess these days...all over the internet--people get to know us and we don't have to sell ourselves like before.  

Lisa:  LOL

John:  Excellent point!  I'm always afraid when I click that 'enter' button that I'm going to crash my computer so, I hit the back button as quickly as I can!!

Thanks, Chris--that means alot to me!

Thom--I wish I DID have a twin!  I might get some sleep then!  LOL

Thanks everyone for your comments!  This was a 'fun' yet, eye-opening project, for SURE!

May 02, 2011 10:40 PM #47
Rainmaker
981,145
Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Debe, your new site is a poster child for a user friendly, graphically beautiful web site! I love everything about it. I have site envy! lol Ours needs serious attention and I'm waiting for a couple of things to fall into place to tackle it.

Sharon

May 02, 2011 10:50 PM #48
Rainmaker
724,941
Ann Hayden
Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri - Chesterfield, MO
SelectAnn.com

Debe,

And no one ever calls me back....

Ann Hayden in Wildwood, MO

May 02, 2011 11:37 PM #49
Rainer
123,014
Emily Read
Salt Lake City, UT

Fantastic! PEOPLE NEED TO KNOW THIS!! :)

May 03, 2011 01:06 AM #50
Rainer
201,427
Frank & Jodi Orlando
Frank & Jodi Orlando Get Us A Home Realty Atlanta Homes Sale - Cumming, GA

D, I see sooo much clutter on many sites. Just put links to all that stuff & K I S S! IMO contact info is vital, many websites I see now are blind websites, you have to register to see the agent info, that's not right...

May 03, 2011 09:51 AM #51
Ambassador
479,774
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land at LA

Hi Debe...I'm heading a committee in my office looking into ways to improve our company web site.  Mine needs major help also.  I will certainly use your post as my guide.

Thank you for your perfect timing.

Kate

May 03, 2011 10:33 AM #52
Anonymous
Anonymous

Hi Debbie, you hit the nail on the head with this post. Dysfuncitonal naviation and slow as molasses loanding time are my biggest pet peeves and why people leave sites within a wink of an eye.

May 03, 2011 12:09 PM #53
Rainmaker
521,099
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Yet another good post Debe.   Thanks for posting today, it's appreciated.

 

Patricia/Seacoast NH & ME

May 03, 2011 01:23 PM #54
Ambassador
1,274,247
Debe Maxwell
www.AtHomesCharlotte.com | Savvy + Company Real Estate - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you so much, Sharon!  

Victoria--Considering you taught me everything I know...I knew you'd like this one!  :-)

Thanks everyone!  It's a work-in-progress, for SURE!

May 03, 2011 05:16 PM #55
Rainmaker
1,119,834
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This post is so helpful and I think there are a lot of good tips here. I have some homework to do!

May 03, 2011 10:37 PM #56
Rainer
86,418
Alison Shuman
Appraisal IQ LLC | (512) 585-4758 - Austin, TX

Slow load times! If you're running WordPress in particular, you need to be careful about how many plugins you run because they can really slow things down.

May 04, 2011 01:32 AM #57
Rainmaker
1,272,741
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL
REALTOR

Debe - Where the heck have I been, how did I miss this post?  You are spot on with this list.  I hope none of my websites fall under any items on this list.

May 04, 2011 05:14 PM #58
Ambassador
1,478,415
Renée Burrows
Savvy Home Strategies Realty, LLC-REALTOR®-Estate-Probate - Las Vegas, NV
Las Vegas Real Estate Broker - www.urLVhome.com

As Michelle says - where have I been, I thought I commented on this already!  I am stoked to be on a new server now even though I got crushed for 15 hours in outages in 10 days and it seems to be running smoother.  Hoping now for a lower bounce rate from the quicker load!

JUST DO IT!

May 04, 2011 07:45 PM #59
Rainmaker
103,289
Clark Cook
1st Choice Realty of Fayetteville, LLC - Fayetteville, NC
Marketing Homes For Sale In Fayetteville NC Area

What a welcome list of tips Debe! They are very relevant and timely, Thanks!

May 05, 2011 11:28 AM #60
Rainmaker
1,443,770
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

The wire design of the new website and your purpose, target are the two beginning corner stones. Flashy, pretty wears off. I think the expression is "kissing doesn't last, good cooking does". Serve up lots of easy to digest, appetizing, easy to serve yourself content. You and I live on line, the surfer that is not black belt with the mouse proficient needs to feel like he can wheel the shopping cart around your site and be comfortable, want to come back over and over. 

Jan 07, 2012 04:53 AM #61
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