Signs: They are all over the place

By
Real Estate Broker/Owner with Star View Real Estate CO: II100035296

I've noticed that signs are all over the place:   business signs, school signs, government office signs, real estate for sale signs, rental signs, campaign signs, garage sale signs, missing dog signs, work wanted signs....you name it, there is a sign for it.  Some signs are very nice; others are junkie.  Note:  The signs in the pictures are NOT my signs.  They are simply photographs that I took. 

Olympic Training Center Sign

I've noticed all of these signs because I've been trying to decide what type of sign that I want to use for the real estate office that I am in the process of opening in Colorado Springs.   Since I have opted to NOT go with a franchise, I have more options. 

To make this decision, I considered the following questions:

1.       What is the purpose/mission of the business?

2.       What is the purpose the real estate sign? 

3.       Are there any environmental factors that must be taken into account? 

4.       Who are my clients going to be? 

5.       Based on market research, whether it be formal research or informal research - what type of sign will appeal to my clients and prospective buyers?

 

I answered my questions in the following ways:

1.       Purpose of my real estate business:  Help sellers and buyers accomplish their real estate goals. Real Estate for Rent Sign For sellers this means to help them sell their home/property for the best price in a reasonable amount of time.  For buyers this means, helping them locate and purchase the property that they want. 

 2.       What is the purpose of the real estate sign:  1) Let people know that the property is for sale.  If they are not personally interested in home, they may potentially tell other people about the home being for sale.   2)  Build name/brand recognition for my business. 

 3.       Environmental Factors:  In Colorado, it doesn't rain much.  So the ground is frequently dry and hard.  In the winter months, the ground is frozen.   Many homes have rocks in the front yard.  Additionally, some days it is very windy.  In some areas with on street parking, visibility of the sign may be an issue.     Many people in this area are very environmentally conscientious.  They recycle and might be turned off by the new "flier" signs that could only be used at one home.

Due to ground conditions here, I plan to use the post/beam sign whenever possible.  Not only do they look nicer, only one stake must be driven into the ground.  A quality brochure box will be attached to the post. 

 4.       Clients:  A large part of my market involves either older, more historical types of homes; homes that are outside the city limits, and/or homes with "extra-ordinary" surroundings.  

 5.       What type of signs will appeal to my prospective clients:  I believe that good old fashioned traditional signs will best appeal to both the sellers and the buyers.   If the prospective buyers are outside of the home, I want them to focus on the home itself and not my sign.   

They can obtain additional information about the home from a flier in the flier box.  (I've always been good at keeping my flier boxes filled because one of the services I provide is regular drive by's to check on the property, ensure there are fliers, determine if anything needs to be brought to the attention of the owners.   The flier box will be mounted to the post.  It will NOT be dangling from the sign as shown in the picture above.   

I'm also fully aware that most clients prefer to work with a well-known real estate company.  Since I own my office, I am not as concerned about my personal name recognition as I am about the brokerage name.  So, I do not plan on using any name riders.   

I hope my thinking process will maybe help someone that is needing to purchase signs for their business. 

 

Photographed,

written and posted by

Sondra Meyer CPA/Real Estate Broker

Star View Ranch, Real Estate & Financial Advisory Services

979-575-2700

"I am writing this post as an entry to the ActiveRain/Kodak Sign/Flyer Challenge and have a chance to win the Kodak ESP 6150 All-In-One Printer and ink!"

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Rainmaker
996,038
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Sondra:  It may be more than coincidental that the last post I commented on was by Cindy Jones, and it had to do with the for sale signs she has decided to use.  She recently opened her own brokerage as well.  You might get an idea or two from her post.  I thought hers was a great idea.      "suggested"

I wish you the absolute best of luck, my dear.  I just KNOW your new office will be a success.

PS... I hear that the real estate community in College Station is in mourning.  I am guessing they really miss you.  Their loss is Colorado Springs' gain.  <smile>

April 29, 2011 09:52 PM #1
Ambassador
742,910
Jerry Newman
Green Home Realty, 210-789-4216,www.Selling-SanAntonioHomes.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Sondra, That's a very brave step opening up your own real estate office. Signs are very important for branding and recognition. Best Wishes on getting your office up and running soon.

April 29, 2011 09:53 PM #2
Rainmaker
809,643
David Spencer
Keller Williams Team Realty - Bloomingdale, IL
Chicago Area Commercial-Residential R.E.

The force be with you. I will check to see if you are still here in 2015. Been there done that.

April 29, 2011 10:11 PM #3
Ambassador
1,538,084
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

I think Sondra taking into account the environmental factors like snow and longevity of signs (metal vs. wood) and height of signs and great lettering/logo design you probably need to concentrate on a few basics. I wouldn't reinvent the wheel and just steal ideas from other signs that are working that you like. Don't over think it. It is just a sign : ) The main thing is clarity of message with clear lettering/numbering and color scheme, theme of branding you.

April 30, 2011 12:36 PM #4
Rainmaker
973,783
Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Sondra, quite a few folks here in the Rain have opened their own offices. If your business is primarily from the internet and referrals, then you should be fine! Looks like you have done your homework and congrats on being a WINNER in the contest!!

Sharon

May 16, 2011 07:21 PM #5
Rainmaker
487,038
Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants

How awesome that you are a winner. I know that being independent broker can take a lot of courage. I wish I had done it sooner.

May 16, 2011 11:04 PM #6
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1,737,617
Barbara-Jo Roberts Berberi & Corinna Birgit Cromartie
Charles Rutenberg Realty - Palm Harbor, FL
Palm Harbor & Dunedin FL Residential Real Estate

Congratulations on taking the grand prize! Wishing you all of the luck in the world and much success in your business!!!

May 17, 2011 08:48 AM #7
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Rainmaker
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Sondra Meyer

Colorado Horse Property Specialist
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