Flyers-We Don't Need No Stinking Flyers

By
Real Estate Agent with Integrity Real Estate Group

Okay that might be a stretch but if you want me to put flyers in a box outside on a post, well it's not going to happen.  One of the reason is that my custom yard signs eliminate the need for a flyer box.  So what about inside the house?  What do you need for a buyer to walk away with?

To be honest I'm torn.  When an agent arrives at the home with a buyer they have already run the MLS sheet which has all of the important information on the property.  In addition our MLS allows us to upload additional documentation such as signed property disclosures, floor plans, contract instructions, information on what conveys with the property and any other information pertinent to the home.  So again what is it that a buyer needs? 

How about a business card they can easily slip into their pocket which has the basic information about the home and a QR code that will take them to the property video? 

Front of Property Card


Front Of Property Card

Back of Property Card

Back of Property Card

The property cards are easy to make with Publisher and Avery business cards give you the template and size to print. 

They may not work for everyone but if most of the information about your property is already on-line is printing a stack of flyers neccessary?

 

"I am writing this post as an entry to the ActiveRain/Kodak Sign/Flyer Challenge and have a chance to win the Kodak ESP 6150 All-In-One Printer and ink!"

 

 

Posted by

                                   Real People*Real Lives*Real Estate

If you are interested in learning more about the Northern Virginia Real Estate market including Alexandria, Arlington, Fairfax and Prince William Counties give Cindy Jones and Integrity Real Estate Group a call at 703-346-2213.

Military Relocation Specialist serving military families relocating to and from the Pentagon, Fort Belvoir, Quantico MCB and all of the Military District of Washington installations. 

Military Relocation Professional


Check out www.varealestatetalk.com and www.cjrealtygroup.com for more information.

Integrity Real Estate Group
 
Real People*Real Life*Real Estate

Licensed in the Commonwealth of Virginia



 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Pat Fenn 05/30/2011 02:52 PM
  2. Scott Fogleman 05/30/2011 02:58 PM
Topic:
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Liz-with all that we can do on-line within our MLS I think flyers are becoming obselete quickly.  Are we doing them for the buyers or for the owners?

Apr 30, 2011 07:36 AM #11
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Nancy-since I stopped using a flyer box years ago the only place I have put flyers is inside the home.  Now I don't even think those are necessary now either.

Apr 30, 2011 07:38 AM #12
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Fred-yes Nancy had a great idea for making a sign more relevant.

Apr 30, 2011 07:38 AM #13
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Kathy-one of the reasons I eliminated a flyer box was the neighborhood kids were the ones always taking them and scattering them around the neighborhoods.

Apr 30, 2011 07:39 AM #14
Rainmaker
1,201,474
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Cindy......great post.....I feel the same way. Nice job!
Hope you have a great day!!---Rob

Apr 30, 2011 07:49 AM #15
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Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Howard County & Catonsville

I LIKE IT. Saves a ton of money of colored flyers and you show what a progressive listing agent you are.

Apr 30, 2011 07:54 AM #16
Rainmaker
736,944
Jackie Connelly-Fornuff
Douglas Elliman Real Estate in Babylon NY - Babylon, NY
"Moving at The Speed of YOU!"

Hi Cindy, now that is the best yard sign I've ever seen! Awesome! I do brochures and hand them out at my open houses. But, I like your idea too.

Apr 30, 2011 08:16 AM #17
Rainmaker
238,236
Pat Fenn
Marketing Specialist for CJ Realty Group/Cindy Jones Broker - Springfield, VA

When you think outside the box it works.  Unrepresented buyers remember that you gave them something that was easy to hold on to.

Apr 30, 2011 01:15 PM #18
Rainmaker
499,005
Cal Yoder
Keller Williams of Central PA East - Lititz, PA
Homes For Sale in Lancaster PA - 717.413.0744

I think flyers do not help sell the property, they actually help folks eliminate the property. I would prefer a potential buyer call me or access the info through my website. Gives me a much better chance to sell the property.

Cal

Apr 30, 2011 06:39 PM #19
Rainer
216,613
Gwen Kelly
Broadmoor Realty, Inc - Long Beach, CA
(562) 857-4936, Long Beach, CA Real Estate

Great idea Cindy ~ I love your yard signs and I think the busines card flyer is a great idea.  QR code is an extra bonus!

May 01, 2011 12:42 AM #20
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Rob-looks like I missed a few comments when I posted this sorry.

May 28, 2011 05:16 PM #21
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Ellie-it's a simple and effective tool.

May 28, 2011 05:17 PM #22
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Jackie-I do have two sided brochures at my listing but there are times when the business cards are just as effective.

May 28, 2011 05:18 PM #23
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Pat-yes it is just another tool in my marketing arsenal.

May 28, 2011 05:18 PM #24
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Cal-this is why I'm not a fan of brochure boxes but of course my signs work to replace them.

May 28, 2011 05:19 PM #25
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Gwen-thanks for your comment and stopping by.

May 28, 2011 05:20 PM #26
Rainmaker
952,454
Bob & Leilani Souza
Souza Realty - Roseville, Rocklin, Lincoln, Loomis, Granite Bay, Penryn, Newcastle, Auburn, Meadow Vista (California) - Roseville, CA
Placer County, CA: Foreclosures, Auctions, Rentals

Cindy, what a great idea to add the QR code to your property business cards! I do think for those people who may not be smartphone-equipped, I would go ahead and add the property URL, too. I have subdomains for mine (such as barton.souzarealty.com) to make it easier to type in. :)

Leilani

May 30, 2011 02:51 PM #27
Rainmaker
565,269
Scott Fogleman
Witt-Fogleman Team 434-941-8847 - Forest, VA
Witt-Fogleman, Inc. - Bedford, Lynchburg, and Roan

Cindy, great idea. I dislike priting and filling boxes and can't track business to them. At least with a QR code or text code you know when someone is looking and never have to worry about running out of flyers.

May 30, 2011 03:00 PM #28
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Leilani-most of my listings have their own URL which is the address of the property.

Jun 05, 2011 03:19 PM #29
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Scott-I think flyer boxes are an invitation for trouble.  With my custom signs no need for a flyer box as the basic information and property photos are front and center.

Jun 05, 2011 03:20 PM #30
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